Adidas, a multinational corporation and one of the world's largest sportswear companies, made a significant business move in 2005 when it decided to acquire Reebok, another leading sportswear company. The acquisition was a strategic decision for Adidas, as it allowed the company to expand its market presence and diversify its product offerings.
Before the acquisition, Adidas was primarily known for its footwear and apparel products in the athletic and sports performance markets. Reebok, on the other hand, was known for its casual and lifestyle products, as well as its strong presence in the fitness and training markets. The acquisition gave Adidas access to Reebok's diverse product lines and customer base, allowing the company to broaden its reach and appeal to a wider range of consumers.
One of the primary reasons for the acquisition was to increase Adidas's market share and competitiveness in the highly saturated and competitive sportswear industry. By acquiring Reebok, Adidas gained access to Reebok's extensive distribution network and established relationships with retailers, which helped the company expand its reach and sales. The acquisition also allowed Adidas to tap into Reebok's strong presence in emerging markets, such as India and China, where the company had a significant presence.
Another reason for the acquisition was to take advantage of the synergies between the two companies. Both Adidas and Reebok had strong research and development capabilities and shared similar values and corporate cultures. The acquisition allowed the two companies to combine their expertise and resources, which enabled them to create innovative and high-quality products more efficiently.
Overall, the acquisition of Reebok by Adidas was a smart business move that allowed the company to expand its market presence, diversify its product offerings, and take advantage of synergies between the two companies. The acquisition has been successful in helping Adidas become one of the leading sportswear companies in the world.
adidas
While Reebok President Matt O'Toole told Retail Dive earlier this year that a sale could open an opportunity for Reebok to expand again into other sports categories, Authentic Brands stayed focused on the brand's fitness positioning in its statement. Fireman had experienced nothing but losses when working with the NFL. FITNESS PLAN After Kasper Rorsted took over as Adidas CEO in 2016, he launched a turnaround plan which helped Reebok return to profitability, but its performance continued to lag that of the core Adidas brand and it was then hit by the COVID-19 pandemic. Fireman buys reebok out of Adidas. Previously a sports generalist, the brand shrunk under Adidas to focus on the fitness and athletics side of the market, which analysts say was the result of not wanting the two brands to compete with each other.
Adidas sells Reebok to Authentic Brands for $2.5 billion
Please select at least one newsletter. When Adidas bought Reebok, the company seemed like a powerhouse. He knew that Reebok would be able to turn the situation around. We have the product that can get to the top, so now's the opportunity," Reebok founder Joe Foster told Retail Dive earlier this year. Reebok began to focus more on hip-hop and real estate projects as time went on. It pushed further into toning and walking shoes with styles including the JumpTone, RunTone, As quickly as toning rose, however, it Over the next several years, sales were on a rollercoaster as Reebok tried to find its footing. Reebok will keep its headquarters in Boston and continue operations in North and Latin America, Asia-Pacific, Europe and Russia, the U.
Authentic Brands Group to acquire Reebok for $2.5B
In the nine months through Sept. FITNESS PLAN After Kasper Rorsted took over asAdidasCEO in 2016, he launched a turnaround plan which helped Reebok return to profitability, but its performance continued to lag that of the coreAdidasbrand and it was then hit by the COVID-19 pandemic. In 2018, Reebok finally returned to profitability, and sales grew slightly at the end of 2019, including in North America, where the company has been partnering with musicians and fashion labels to appeal to young shoppers. Reebok was initially a British brand that saw potential in aerobics. Although the company could not compete with Nike, it took the lead in the market. As a result, it was neither seen as the go-to brand for sporting professionals nor for those looking for athleisure fashion and style.
When Adidas Bought Reebok, the Company Seemed Like a Powerhouse
It also has deep ties to professional sports. According to reports, Adidas has agreed to sell Reebok to Authentic Brands Group for EUR2. As for adidas, we will continue to focus our efforts on executing our 'Own the Game' strategy that will enable us to grow in an attractive industry, gain market share, and create sustainable value for all of our stakeholders. Reebok Over 11 years, ABG has amassed more than 30 labels sold in some 6,000 stores. The brand was losing money. Despite the new partnership, WNBA players can wear any shoe they like, including shoes by Adidas and other marketing partners. CrossFit athlete Rich Froning Jr.
Why Adidas couldn't revive Reebok
The closing of the transaction is subject to customary closing conditions and is expected to occur in the first quarter of 2022. O'Neal, an owner of Authentic Brands, called the acquisition of Reebok a "dream come true. Adidas bought Reebok to help it compete with rival Nike, but in the end, partnerships with celebrities like Pharrell Williams proved to be a better assist. Let Reebok have a go. Reebok is also slated to develop an NBA-branded shoe for the 2002-2003 season. He grew up in a working-class eastern Massachusetts town called Brockton, attended Boston University, and dropped out in his mid-20s.
Sportswear maker Adidas to buy Reebok
ABG, which recently filed for an initial public offering in the US, has bought several brands in the bankruptcy process including Barneys New York and Brooks Brothers. Still, Finlayson said, the combination of the companies could give them more muscle in dealing with suppliers and retailers. During the strategy formulation process, adidas assessed strategic alternatives for Reebok with a focus on ensuring both adidas and Reebok would be well positioned for sustainable growth. It also owns Sports Illustrated magazine. It realized the two companies could better reach their potential apart than together, it The decision was arguably overdue.
Adidas sells Reebok to US conglomerate after shareholder pressure
The deal brings together two impressive stables of athletes and entertainment endorsers. But if there was any momentum building at Reebok, the pandemic interrupted it. While there was a significant change in the name, Fireman intends to run Reebok through this Adidas acquisition. The new Reebok-NBA licensing deal is a ten-year partnership with the league, which will see Reebok design and manufacture official NBA-branded apparel. With the sale, there is a chance for Reebok to enter new markets without the restrictions that have dogged it over the years. In March 2021, Adidas unveiled its ambitious financial plan for 2025.
