Cultural dynamics in assessing global markets. Free Essay: Cultural Dynamics in Assessing Global Markets 2022-10-04
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Ch. 4 Cultural Dynamics in Assessing Global childhealthpolicy.vumc.org
There are web resources, such as the work by Geert Hofstede, that can be helpful with this. Which role does the marketer play as a change agent? Culture is composed of behaviors and values, the seen and unseen, that are learned, shared, and transmitted by a group of people. Examples of this resistance in the domestic market are the introduction of contact lenses and using motorcycles as an acceptable means of recreation. A marketer can obtain cultural empathy by studying the culture and living with it. This is called the translation-retranslation approach. The consequences of diffusion of an innovation may be functional or dysfunctional depending on whether the effects of the social system are desirable.
Ch. 4: Cultural Dynamics in Assessing Global Markets Flashcards
. While they are excited about the prospects of increased business, Twelve Trees is struggling to find enough Chinese farmers to fill their orders. Interpretation When asking respondents to comment on a product or service, people's culture may deeply affect their judgments. Some cultures are accepting of disagreements, while others see it as rude, or even taboo. Language The foreign marketer may use the above outline of cultural elements 1 to provide a meaningful framework to use in evaluating a marketing plan or in studying the potential of a foreign market, 2 to point out those things which must be learned about the culture of the people since most of these elements are reacted to automatically in a cultural system, 3 as factors with which the market interacts and which are basic in the understanding of the character of the marketing system of any society. Thought processes Insert Exhibit 4.
The availability of electricity can regulate demand for any electrical product. You start your new venture based only on your previous business experience and assumptions of the market. Formerly a British colony, Kenya achieved independence in 1963. Cultures with high PDI scores tend to be hierarchical and value power and social status 3. Which of the following are characteristics of global marketers who understand cultural differences that affect their business operations? Marketers have two options when introducing and innovation to a culture: They can wait Consequences of innovation: Consequences of diffusion of an innovation may be functional or dysfunctional, depending on whether the effects on the social system are desirable or undesirable. Professor So, HKUST lecture, 1 November 2012 To determine whether cultural and diversity is essential to the advancement of a globalized society, which is a society that trades, exchanges, or is interconnected with other societies around the globe, the effects of diversity on the economic development and the living standard of the people should be considered.
Chapter 4: Cultural Dynamics in Assessing Global Markets Flashcards
Knowing your respondents Reviewing existing research into cultural differences can indicate the cultural norms and nuances that a researcher is likely to encounter. This means being sensitive to cultural differences. Language poses some difficult problems in foreign marketing not merely because of the obvious differences in tongues, but because the idiomatic interpretations mean something different than what the marketer had intended. Which of the following statements regarding the change in family as a social institution is true? Absenteeism from work or delays in performing tasks due to family obligations is frequently experienced in Kenya and is viewed as perfectly acceptable. High UAI cultures are highly intolerant of ambiguity, experience anxiety and stress, accord a high level of authority to rules as a means of avoiding risk 3. Mexico is 98% Catholic Being Catholic within Mexico Cultural sensitivity and tolerance Being attuned to the nuances of culture so that a new culture can be viewed objectively, evaluated and appreciated.
Impact of Cultural Dynamics on Assessing Global Markets
For Japan and France, the company not successful. In this example you have a scale of 1 to 5, with 1 being 'dislike very much' and 5 being 'like a lot. Must be careful cultivated, for every amusing,annoying,peculiar, or repulsive cultural trait we find in a country, others see similarly amusing, annoying or repulsive trait in our culture. This procedure will often give you the intuition which is necessary for success. The political economy Fascism Communism Social institutions Religion School No country has been successful economically with less than 50% literacy. Culture is the sum of the "values, rituals, symbols, beliefs, and thought processes that are learned, shared by a group of people, and transmitted from generation to generation" "software of the mind, problem-solving tool" Hofstede "An invisible barrier.
CH 4: Cultural Dynamics in Assessing Global Markets Flashcards
Whatever the degree of acceptance and whatever level of culture is, the use of something new is the beginning of cultural change and the marketer becomes a change agent. . Major Elements and Dimensions of Culture in Italy 1. It is stated that members of a society borrow from other cultures to solve problems that they face in common. Which of the following statements regarding international marketing is true? There are three strategies. Suppose you were requested to prepare a cultural analysis for a potential market, what would you do? The strategy of unplanned change consists of introducing an innovation and then waiting for an eventful cultural change that will permit the culture to accept the innovation. Cross-national business is facing great challenges in cultural differences.
Chapter 4 Cultural Dynamics in Assessing global Markets
Family behavior varies across the world, e. Your reliance on domestic business experience and lack of cultural research may have set your business up for failure in the new market. Although some cultures seem similar, they most likely are not. There is a religious mix with a Christian majority and Muslim and indigenous religious minorities. But at the same times, if there innovative product, marketers can act as agents of change. Different way of organizing life, of thinking, and of conceiving the underlying assumptions about the family and the state, the economic system. The essence of unplanned change lies in the fact that the marketer does nothing to accelerate or help to bring about the necessary change where the marketer deliberately sets about to overcome resistance and to cause change that will accelerate the rate of adoption of his product or innovation.
Folklore — superstition, tradition, etc. Outline the steps and comment briefly on each. Distribution Questionnaires can be distributed by hand, phone, mail, or electronically. Several generations will live together in one house with all family members taking care of one another. For example, instead of asking for a specific number for income or age, respondents are given a range, so that they don't have to specify their exact age or income.
The elements of culture: values, rituals, symbols, beliefs, and thought processes that are, in turn, learned and shared by a group of people, surviving transmission from generation to generation. Discuss the three cultural change strategies a foreign marketer can pursue. This best solution borrowed by one culture from another is in cooperated not the borrowing culture system and becomes part of their cultural heritage. The best procedure for making a cultural analysis for a potential market is to go through each of the elements of culture and evaluate each on the basis of how it could possibly affect a proposed marketing program. It is not unusual to wait half an hour for someone to arrive for an appointment and this is seen as perfectly acceptable.
