Media and the audience. Understanding Of Media Audiences 2022-10-25

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Media and the audience have a complex and intertwined relationship. On one hand, media provides a means for audiences to access information, entertainment, and communication. On the other hand, the audience shapes and influences the content and messages that media outlets present.

One of the main roles of media is to inform the public about events, issues, and ideas. This can be done through various forms of media such as television news programs, print journalism, and online news websites. The media has the power to shape public opinion and influence the way people think about certain topics. For example, a media outlet may present a particular perspective on a political issue, and this perspective can influence the way that its audience understands and thinks about that issue.

At the same time, the audience also has a role in shaping the media. For example, media outlets often seek to attract and retain a large audience in order to generate revenue from advertisers. In order to do this, they may present content that is of interest to their audience or that aligns with their audience's values and beliefs. In this way, the audience's preferences and values can shape the content that is presented by the media.

In addition to informing and shaping public opinion, media also serves as a platform for communication and dialogue. Social media platforms, in particular, have allowed individuals to share their thoughts and opinions with a wider audience, leading to a proliferation of diverse perspectives and voices. This has the potential to facilitate greater understanding and collaboration, but it can also lead to the spread of misinformation and the amplification of harmful or divisive viewpoints.

Overall, the relationship between media and the audience is dynamic and multifaceted. Media has the power to shape public opinion and facilitate communication, while the audience has the power to influence the content and messages that media presents. It is important for both media outlets and audiences to be aware of this relationship and to strive for responsible and ethical communication.

A Study On Media And Audiences Media Essay

media and the audience

The next shot of the object that the character is looking at is shown, again placing the viewer in the position of the character. In the same way, we can see sometime media not fully influence the audience in the theory of two step flow. London: SAGE Publications Ltd. This can be either a conscious or subconscious decision, but we still take some of our identity from representations in the media. Challenging of audience study in new media age Livingstone 2004: pointed out three main challenges which audience research facing for recent age.

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Media Audience Flashcards

media and the audience

This assumption believes people determinate the value of the media. The equipment used to film most of the footage for the BBC series As a result of these changes in media technology and culture, the fourth wall separating the audience from the action is falling away. There are many approaches to deconstruct the relationship between the audience and the text. Polysemic texts cause people to think differently on the same problem. Let's explore this by looking at representations of crime and gender within media and how audiences may interpret them.

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MediaScience

media and the audience

The figure illustrates the how this theory works: Figure 4 Katz, 1955 In the diagram above, messages no longer dispatch from the mass media producers to the receivers directly. Other factors present in society, such as personal contact and religion, are more likely to influence people. This will in turn, ensure that the narrative is understood by the audience it was intended for. However, Media representations of crime: the dramatic fallacy In addition to 'the age fallacy,' Felson also identified the 'dramatic fallacy'. The role of audience in mass media is great as in case the audience is not interested in the theme presented either on TV or in newspapers the material is a failure. The impossibility to measure media effects is as a result of not being able to isolate the media from all the other potential influences at work in society. The example of famous media website which takes advantage of web 2.

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Who Is the Media's Audience?

media and the audience

To apply this theory into the context of audiences which watch TV, watching TV provide the basic needs, society media structure and individuals characteristics which will sum up to gratifications in Blumeler Theory where by they are information, personal identity, integration and social interaction, and entertainment. Diversion refers to people escape from reality like everyday problem and the constraints of routine. Many young people spent much time on playing online game in the virtual world. The twostep flow model helps us to understand that, ideas flow from mass media to opinion leaders, and from them to a wider population instead of people being directly influenced by the mass media. Extraordinary crimes like murder and rape are overplayed, whereas ordinary crimes like shoplifting are underplayed.

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Relation between mass media and audience Essay Example

media and the audience

Therefore, in case the data is improperly understood, it means that the media failed to deliver it correctly. The American public watched as the Times and other outlets savaged Brett Kavanaugh on less substantive allegations. Moreover, the difference in opinion and perception is also important. This is an idea that people can allow the media to influence them. Earp and Katz 1999 report on masculinity within media and state, suggesting that from masculinity. Media narratives despite targeting particular audiences are interpreted in a variety of ways.


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Audience Theories

media and the audience

Take times online as example, reader may write comments towards specific news and share the comment with other reader. Media texts can meet the needs of audiences that want to find out about relevant events and conditions in immediate surroundings, society, satisfying curiosity and general interest, gaining a sense of security through knowledge. In additional, some scholars discover that transmitting information in society not only two step flow. Felson 1998 came up with the theory of 'the age fallacy' to articulate how crime victims are often portrayed as older, middle-class women. Therefore, mass communication must compete with other non-media resources such as interrelationship communication aim to produce the need. Depending on many factors, data may be either supported or not.

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Audience

media and the audience

They concluded that violent media representations can lead to copycat violence. In other words, the effect of mass media is not universal, must be assessed to other media channels to influence the information or opinions. It's nice to know what the other side is thinking. Therefore, the role of audience in media meaning making is essential. The author analyse the change of television audiences to online audience. They concluded that only 5% of the people changed their voting behavior as a result of these media messages. They proposed the "Effects" model, which considered society to be composed of isolated individuals who were susceptible to media messages.


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Understanding Of Media Audiences

media and the audience

Then they pass on their interpretation within their social circle to influence audiences. The two step theory has helped us to understand how the mass media effects decision making and the influence of media messaging and audience behavior. On top of that is the concept of reading a text and being engaged by it. In addition, almost all of the conventions of cinema editing must be discarded to avoid making the audience feel nauseous. Opposing views and opinions are usually not included in agenda-setting and gatekeeping. The Fake news story describing a Martian invasion of New Jersey many people believed it was real and lead to frightened listeners and they called the police. Considering this model, it is possible to get two aspects, producers and audience.

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Effects of Media on the Audience

media and the audience

The two directly conflict, especially if the audience is given agency over the narrative. The American public has been subjected numerous times to reports on the allegations against Trump. This becomes an issue in society when the representations we see are not an accurate reflection of society. Most people in the UK under 40 have grown up with mobile phones and ubiquitous connectivity. She further argued that children see violence as a normal way of solving problems.


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The role of the audience in media

media and the audience

Again, the blurring of producer and audience also can be seen as a challenge to research in to the relationship between the text and receiver as the notion of receiver itself has been changed. Again, that theory can apply to other media or business, especially in this information explosion era. They will have an understanding based on the genre how they want to construct the narrative and what they wish to take away from it. This theory infers that audiences are not passive audiences of media. It may be spelt out explicitly, as you often find in the introduction to a computer game. New media has opened a new era of influencing to evolve due to the widespread availability of information to be accessed through a saturation of different mediums.

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