Writing an essay arguing against a particular perspective or idea can be a challenging task, as it requires you to present a well-reasoned and persuasive argument that counters the perspective or idea being presented. One of the key components of a successful argument against a particular perspective or idea is the use of credible and reliable sources to support your position.
When selecting articles to use as evidence in your argument against a particular perspective or idea, it is important to consider their credibility and reliability. This means looking for articles that are written by experts in the field or that are published in reputable sources. It is also important to consider the biases and motivations of the authors of the articles you are using, as these can influence the way in which the information is presented.
In addition to using credible and reliable sources, it is also important to carefully evaluate the evidence presented in the articles you are using. This includes considering the methods used to gather and analyze the data, as well as the limitations and potential biases of the study. By thoroughly evaluating the evidence, you can strengthen your argument by showing that the perspective or idea you are arguing against is not supported by the best available evidence.
Finally, it is important to present your argument in a clear and logical manner, using strong reasoning and evidence to support your position. This may include providing counterarguments to the perspective or idea you are arguing against and refuting these counterarguments with your own evidence and reasoning.
In conclusion, writing an essay arguing against a particular perspective or idea requires the use of credible and reliable sources, careful evaluation of the evidence presented, and strong reasoning and argumentation. By following these guidelines, you can effectively present a well-reasoned and persuasive argument against a particular perspective or idea.
Samsung's Digital Marketing Strategies: Detailed Case Study
Marketing communication mix The categorization of the marketing communication mix comprises of the direct marketing, events, personal selling, advertisement and sales promotion. In growing competition and more require consumer that CEOs facing these day, they have to know how to created more value into products and services because of nowadays, there are many competition, fast innovation and more demanding consumers. Marketing Concept suggests that the main role of the firm is to identify the needs, wants, and demands of the customers, and meet them with an appropriately designed product. Marketing Budget against Forecasts Samsung forecasts about the best quarterly profit that the company will earn in more than three years. For Samsung, the most interesting segment is a distribution network. So it is the responsibility of the organization to deliver the best quality product possible at a highly affordable price.
At Samsung we like to think of the entire world as not only our customers but as our family. At the moment, the element of the company's marketing communication mix activities lags behind in offering proper customer experience Pomering, 2017. Porter 1996 , What Is Strategy? The Place and Distribution Strategy of Samsung is described below. The company offers some conjure phones as well such as Samsung S7 comes in Pink Gold color, which is especially for women. Develop efficient product strategy The company should assess what is being delivered to the consumers and improve the product quality according to the consumer feedbacks. In the East, the company has tied up with Jalan Infotech and Syntech, and in the West with Sameer Electronics. One of the challenges that Samsung has faced in the marketing is great competition.
Comparable model, Samsung immediately drops the price. ENVIRONMENTAL FACTOR IN SAMSUNG PESTLE ANALYSIS A post shared by Samsung samsung Samsung needs to be mindful of the way it develops its products to appease the ethical chic consumer. Thus, the company has the innovative products example S8 is offered with the competitive pricing schemes. Geographic: The company has made a Galaxy segment for urban areas and Samsung Guru Segment for rural areas. T the Almighty for the completion of this Marketing subject assignment as one of the requirements that need to fulfill to accomplish in the course work assessment for the code MKT420. PRICING PLAN IN THE SAMSUNG MARKETING STRATEGY Samsung, a dominant company in home appliances and electrical devices worldwide, has two main pricing strategies. Samsung believes advertising is the best way to get engaged with its potential customers.
For example, Samsung offers discounts every now and then, hold sponsor events, and engage with national and international events and festivals. Check out how they used digital platforms to increase brand awareness and maintain their image. Marketing Objectives Samsung is recognized as a quality and reliable smartphone manufacturer due to its innovative products. Good brand image strategies can lead to a good brand performance Roth, 1995. Retailers are bound to keep Samsung because of being such a branded company.
Analysis of Samsung Marketing and Brand Strategies
However, the sales margin strategy is not always good for long term strategies. This has been backed by its marketing campaign, which consciously did not mention prices and configuration, instead emphasized on the need of the customer. Samsung is widely known as a top brand. Order custom essay Analysis of Samsung Marketing and Brand Strategies with free plagiarism report It was founded in 1938 by Lee Byung-chull as a trading company. Marketing Plan Structure Smartphones industry has grown in the recent years in the market; the Smartphones are focused by the companies so that there could be the computing capabilities and effective connectivity. The company serves as the best alternative for consumers and it offers different electronic products including LCDs and laptops. Therefore, all products of Samsung sold to one distributor, who will sell them to retailers.
Cannon is the brand that must be defeated. Thus, some effective approaches on this manner are mentioned below which will improve the promotional method and marketing efficiency of the company in extensive manner. For example, marketing department of Samsung Smartphone Malaysia should consider production concept because the customers will favour products which are available and highly affordable. Again Samsung is well known for its services and customers to know that Samsung gives very fast service for any of its product. Furthermore, the company will not suffer much wastage given that it will only be producing and supplying that which is enough for the market to avoid both the incidences of surplus or deficit that might be costly to it in the long run. Samsung sells to retailers and service providers directly.
The company plans to buy space in the consumer electronic goods shops and in lifestyle stores so that it draws more customer inquires. For example, in 2002, Samsung reduced its operational costs drastically, enabling the company to keep low prices for certain products. However, until the mid-1990s, they competed mostly by developing technical components and low-cost manufactured goods for larger brands such as Dell, Hewlett Packard, and General Electric. According to Patagonia, each garment has environmental and carbon footprint so consumers should be careful in what they buy. All of the business wish to retain their customers and convert them into loyal customers. Samsung claims to have achieved that through a careful selection of partners.
Conclusion 8 Reference 8 1. Since after Samsung Electronics Company SEC was founded in 1969, Samsung acquired a semiconductor business and supplied global markets with massive quantities of commodity products. However, with the morale support by the family and friends very make this assignment becomes easier to finish. Samsung Marketing Mix: Samsung has an extensive range of products in its collection and is present across various product categories. The advertising strategies of Samsung are very aggressive, with their main channels of advertising being the media; print media, outdoor advertising, televisions and the recent being the use of social media. There are many direct and indirect retailers working with Samsung and they sell its products.
Marketing concepts for Samsung Electronics Essay [1348 Words] GradeMiners
Eric began to experience storage troubles even when using an older version of iOS. It is crucial for the business as the first business to define and take intervention on an evolving trend is often the market leader in its sector Mostert, Petzer and Weideman, 2016. Samsung sometimes chooses strong tactics to push the product to the customer through sales promotion. This is owing to the fact that the duo focuses more on the production of high quality products that have unique features and increased performance. The videos were obviously shareable, giving Samsung some extra visibility outside of its typical marketing platforms. Moreover, it is worth mentioning that the South Korean firm gave a chance to non-famous people to contribute in this breathtaking commercial so that they can advertisement winning. The idea here is to have the consumers have the best of what they demand for hence guaranteeing them value for their value.
More importantly, you will need to showcase an understanding of marketing issues related to consumer behaviours such as attitudes, group influences, culture, social class, consumer learning processes, and personal buying decision-making processes The Task: Based on the scenario below, you are required to write a 2000-word report. Retrieved from Dogra, B. Samsung growing up from 4th to 2th in mobile market share. Then, in 2013, when the screen sizes and water resistance are compared, the results are disgraceful. This kind of strategy resonates well with the fact that any consumer will always want to get the value for his or her money by ensuring that the product procured offers the required utility with optimum performance. POLITICAL FACTOR IN SAMSUNG PESTLE ANALYSIS The political environment in most of the markets where Samsung operates is favourable to its operations, and while there are small irritants in some overseas markets, such as India, Samsung may be said to be operating in regions where political considerations are friendly.
