A tagline, also known as a slogan, is a phrase or sentence that is used to capture the essence of a brand or product in a memorable and catchy way. The tagline for Horlicks, a popular brand of malt-based health drink, is "Building Better Minds".
This tagline effectively communicates the brand's focus on improving mental health and cognitive function through the use of its product. Horlicks is marketed as a nourishing drink that can help to support brain development and function, particularly in children. The tagline "Building Better Minds" suggests that the brand is dedicated to helping individuals, especially children, to reach their full potential by improving their mental health and cognitive abilities.
The use of the word "building" in the tagline also implies a sense of progress and growth, suggesting that Horlicks can help individuals to continuously improve their mental health and cognitive function over time. This message is further reinforced by the brand's association with education and learning, as Horlicks is often promoted as a nutritious drink that can help students to focus and perform better in school.
Overall, the tagline "Building Better Minds" effectively captures the brand's focus on improving mental health and cognitive function through the use of its product, and communicates this message in a memorable and catchy way.
Marketing Strategy of Horlicks
It is the 6 th largest Pharmaceutical Company with a market capitalization of PS81billion. Without strong bones child become week day by day. For proper nutrition, kids must have to take a properly balanced diet. High levels of sugar — The negative that I found with Horlicks, like Ovaltine, is that it contains a high level of added sugar. Now come to the main point, benefits of drinking horlicks health drink- Horlicks Benefits Horlicks provide multiple health benefits due to the presence of multiple healthy nutrients.
Horlicks is especially prevalent in eastern and southern parts of India and has been trying to gain market in northern and western parts of India. But gradually they realized that they have to focus on one segment of market that is children. If the kids are making Ovaltine, you will have to watch them when it comes to working with hot milk, which can boil over on the stove and burn little hands. It is very important to have a strong distribution coverage to drive volume growth. T analysis in the section below. Ovaltine is currently selling on Amazon.
Junior Horlicks is a little expensive than standards Horlicks as it is high on nutrients required for growth and development. Retrieved 20 June 2012. The SWOT analysis performed by the company aided in the formulation of key recommendations, such as establishing a new vision and strategy and adhering to current performance indicators. Horlicks Lite and Lite bite — A nutritional drink and snack specially designed for all health conscious adults and is also suitable for use by people with diabetes. With the launch of Horlicks oats Horlicks have set foot in the hot cereal market. Adults with normal Malt Horlicks. Marketing Strategy of Horlicks analyses the brand with the marketing mix framework which covers the 4Ps Product, Price, Place, Promotion.
It has gained many customers and has been serving different customers with different products. It has a market share of about 42% in the Indian market. Although the brand Horlicks has been in the market for quite a while, it faces a solid rivalry from different organizations. Junior Horlicks for under 6 years age child, Mother Horlicks for pregnant women and normal Horlicks for all other types consumers. Too much sugar puts you at risk for weight gain, heart disease and diabetes. Write about your experiences and thoughts in the comments below. Are there any unhealthy ingredients in Ovaltine? Despite that it is priced very competitively.
Retrieved 6 December 2018. Five students from Vizag, Jaipur, Delhi, Hyderabad and Bhubaneshwar earned the title of the Horlicks WizTeam 2013. Is there any side effect of drinking Horlicks No, Drinking horlicks is safe. Introduced by William Horlicks in 1860s in the United States, it is a malt based drink which Indians have been consuming since the 1930s. It has production houses in various locations like Haryana, Andhra Pradesh, and Punjab. Horlicks Marketing Strategy — Distribution Strategy The US operations were acquired by UK businesses in 1945, which made the brand a global one. There is a monopoly of Horlicks in the child health drink section.
Also in late 2009, Foodles, a brand of instant noodles, was launched under the Horlicks umbrella. Using milk makes the drink richer, while using water gives a lighter consistency. Effective segmentation and positioning — Horlicks Growing up is a pain. Regular Horlicks is the health drink for people of all ages. Ovaltine contains a very small amount of your daily protein requirement, less than 1%. Why Horlicks As you know Horlicks are the most popular child health drinks.
It was promoted as a powdered meal replacement drink mix in the early 20th century. Here is the list of six health benefits of Horlicks. Thus Horlicks boost immune system. Horlicks marketing strategy has been health oriented. Like all the products that were available in India in the 70s and the eighties the packaging was very utilitarian and minimal. A warm and welcoming human element helps to tell the different stories on pack.
Horlicks is high in vitamins C, D, B1, B2, B5, B6, B12, folic acid, niacin, biotin, calcium and zinc and a source of vitamin E and iron. The brand will continue to talk to the mother since the purchase decision rests with her. No, doubt horlicks provides an extra balanced neutration. Horlicks launches a new communication strategy, presents the 5 signs of Growth Today when children have to excel in studies and are also aspiring to develop an all round personality, one needs to recognize their nutritional needs to supplement their overall growth and development. Mainly three types of Horlicks are available in market. What is needed is a clear focus and clever innovations in adapting the product to the changing needs of the customers.
Get your paper price 124 experts online The company even re-launched Junior Horlicks, with better packaging and more nutrients to develop internal resistance of 1-2-3 years old. If your goal of drinking a malt milk powder drink is to get vital minerals and vitamins and you are looking for a Horlicks alternative or Ovaltine alternative here is a product that I would recommend. In this blog I will be discussing the pros and cons of two very well known malt drinks that are probably in your kitchen pantry — Ovaltine vs Horlicks. Horlicks regular — For general use. Faced with stagnating sales in the health food drinks segment, the company has chalked out an aggressive brand push strategy and a revamp for its flagship brand, Horlicks.
In the US, Horlicks Tablets were sold as a candy, offered in a glass bottle resembling an aspirin jar. All other segments are stars in this BCG matrix. Conclusion About Horlicks Horlicks was founded in the year 1919 by James and William Horlicks. The brand distributes its products through a variety of channels for distribution like pharmacies, drug stores, wholesalers, and retailers. Also Horlicks have also used their scientists and other healthcare professionals in their advertisements to gain the trust of the consumers.
