Stanley plog tourism theory. (PDF) Plog’s and Butler’s Models: a critical review of Psychographic Tourist Typology and the Tourist Area Life Cycle 2022-10-26
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Stanley Plog is a well-known American psychologist and academic who has made significant contributions to the field of tourism theory. His work has focused on understanding and predicting tourist behavior, as well as on the development of destination marketing strategies.
One of Plog's most influential theories is his psychographic segmentation model, which divides tourists into different psychological profiles based on their attitudes, values, and lifestyles. According to Plog, these psychological characteristics can be used to predict tourist behavior and to tailor marketing efforts to specific segments of the market.
Plog's psychographic model has been widely adopted by the tourism industry and has been used to develop successful marketing campaigns for destinations around the world. The model has also been applied to other fields, such as consumer behavior and market research, and has helped to improve our understanding of how people make decisions and how they are influenced by their surroundings.
In addition to his work on psychographic segmentation, Plog has also made significant contributions to the understanding of destination image and its role in the decision-making process of tourists. He has argued that the way a destination is perceived by potential visitors is a key factor in their decision to visit or not visit a particular place. This has led to a focus on destination branding and the development of strategies to shape and enhance the image of a destination.
Plog's work on destination image and psychographic segmentation has had a lasting impact on the field of tourism and has helped to shape the way that destinations are marketed and promoted to tourists. His theories and research have provided valuable insights into the motivations and decision-making processes of tourists, which have been crucial in the development of effective marketing strategies and the success of many destinations around the world.
Plog's Psychographic Classification of Tourists and Travel Motivation
A free-text search for Plog will find many of the papers which reference or discuss his work. Various studies have indicated that the lack of competent personnel in addressing traversing activities emanated from less empowerment and approval regarding the tourism administration Lemos Baptista et al. Essentially, Plog suggested that as a destination grows and develops and also declines , it attracts different types of people. Therefore, the origin and foundation of this industry date back centuries ago. Follow along on social media or subscribe to my newsletter for conceptual and practical travel tips and information! In other words, such a linkage warrants the consideration of each trip in isolation and an exploration of the motivations prompting the same.
Many families also make repeat visits to Blackpool, as the town provides great family entertainment- many of the Merlin attractions cater for the family market. Examples of data collection are infrastructure review and examining existing facilities Lemos Baptista et al. As suggested in the above figure, travel motivations relate types of tourists psychographics and types of destinations in two ways — One, the primary link in terms of tourist flow and tourist satisfaction that will follow when a visitor is guided to the befitting and felicitous type of destination. The intention was to examine and understand the psychology of certain segments of travellers. They prefer to return to familiar travel destinations where they can relax and know what types of food and activity to expect. He is quoted as saying "Tell me who visits your destination, and I'll tell you whether it's in decline". Time constraint is also a vital element that should be considered because it may hinder different regimes from promoting a tourism plan Lemos Baptista et al.
(PDF) Plog’s and Butler’s Models: a critical review of Psychographic Tourist Typology and the Tourist Area Life Cycle
Therefore, throughout history, Americans have contributed to the development of this industry as a whole. His fascination originated from his military background, which led to the establishment of US infrastructure Lemos Baptista et al. Families and the older generation often tend to be psycho-centric. Moreover, regulatory tools include quotas and zoning, whereas institutional means refer to eco-labels and changes in property rights Lemos Baptista et al. Want to learn more? Moreover, the paper has discovered that there are several impediments to the incorporation of tourism policies. In the fifth stage, stakeholders review the maps, drawings, scale models, approximations of costs, and projections of profits.
Write a brief description of Stanley Plog’s Psychographic Model and its relation to the hospitality
From an economic standpoint, government involvement in this sector is vital because it addresses market failures Lemos Baptista et al. For example, political power clashes have augmented the adversities of incorporating green policies. Toruguero is a destination in To reach Tortuguero, we had many hours in the car on The boat that took us to Tortuguero The only people who were here wanted to be here. Example: Tortuguero versus Kusadasi Lets take, for example, Tortuguero. Coordination bureaucracy is an obstacle that thwarts the completion of a traversing policy for several reasons. Therefore, the legislative role of regimes in this sector is vital for the welfare of tourists.
Therefore, the models explained above are significant in the planning process of tourism. These tourists might be the first tourists to visit an area. And this is why Plog developed a scale, whereby tourists can be placed anywhere along the spectrum. This fact implies that the team in charge will not proceed with the process due to the lack of clear definitions. OK, so lets summarise some of the common characteristics associated with allocentric travellers in a neat bullet point list I told you I would make this easy! They prefer good hotels and food, but not necessarily modern or chain-type hotels.
In the above phases, the tourist goes through different phases and therefore also seeks different tourism options or destinations. Additionally, incorporating a tourism policy may also be undermined by the concept of communitarianism. For example, power struggles have acted as obstacles to the implementation of sustainable policies. Most tourists can be classified as mid-centric. Learn more Models and Principles of Public Policy for Tourism Public policies for the vacation industries are enacted for the benefit of the masses.
However, such a relationship may not be that categorical i. Allocentrics enjoy meeting people from foreign or different cultures. In the contemporary world, the development of tourism policy can be traced in the United States since it came after the economic conditions of the Second World War. Explanation: the private sector, but published several books on travel, and was also the author of work on travel motivations and destination life cycles which is still widely cited and discussed. It is illustrated as a process of change and continuous development of regions, although it is limited by the supposition and use of complex tools Lemos Baptista et al.
Plog's model of allocentricity and psychocentricity: Made easy
Various regimes play a vital role in enacting policies that facilitate the growth of the leisure sector. His momentous impact on tourism emanated from his desire to develop the American system of regional roads Lemos Baptista et al. Most nations consider it a primary industry for the growth of their economy since it contributes to the financial output, and therefore, is regarded as the most significant employer of the population. In addition, ambiguity may impede the implementation process due to the absence of a well-defined structure for roles and responsibilities Lemos Baptista et al. They travel mostly out of curiosity. This person is outgoing and self-confident in behavior. Implementation of Tourism Plans The application of a tourism plan in a real-life scenario involves a series of steps.
At the third level, analyzing and interpreting the data is significant for developing conclusions and recommendations. They can also be applied to lessen the detrimental tourism impacts Lemos Baptista et al. The idea is then that a tourist can be situated at any place along the scale. As you can see in the diagram above, psychocentric tourists are placed on the far left of the scale and allocentric tourists are placed at the far right. For example, planning is the process of formulating a set of choices for future reasons aimed at accomplishing objectives by achievable means Lemos Baptista et al. Plog classified the U.
Therefore, while the government participates in promoting tourism, its entrepreneurial goal is also vital. For example, the power clash and unclear communication between departments may prevent a successful enactment of a policy into practice Lemos Baptista et al. Theories and Concepts of Tourism Planning Researchers have adopted several models in their preparation of a tourism template. They interact with residents and attempt to speak their native language. Examples of such charges are entrance payments to sites such as museums and other recreational centers. Therefore, local authorities may decide to overlook the proposal and refrain from incorporating it in the development initiatives.
