Marketing strategy of titan watches ppt. 36025046 Ppt on Marketing Analysis of Titan Watches in Guwahati 2022-10-10

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A marketing strategy is a plan that outlines a company's efforts to reach its target market and achieve its marketing objectives. It guides the allocation of resources, including time, money, and personnel, to the most effective tactics and channels. In this essay, we will examine the marketing strategy of Titan watches, a leading brand in the Indian watch industry.

Titan watches was launched in 1984 as a joint venture between the Tata Group and Tamil Nadu Industrial Development Corporation. The company has since grown to become one of the largest and most recognized watch brands in India, with a strong presence in both the domestic and international markets.

One of the key elements of Titan's marketing strategy is brand positioning. The company has positioned itself as a lifestyle brand, offering a wide range of watches for men, women, and children in various styles and price points. This allows the company to appeal to a diverse customer base and meet the needs of different segments within the market.

Titan has also focused on building a strong brand image through effective branding and advertising campaigns. The company has used a variety of channels to reach its target audience, including print and electronic media, outdoor advertising, and social media. One of the key elements of Titan's advertising strategy has been its use of celebrity endorsements, with popular actors and sports personalities appearing in its advertisements.

In addition to traditional marketing channels, Titan has also embraced digital marketing and e-commerce to reach a wider audience and engage with customers online. The company has an active presence on social media platforms such as Facebook and Instagram, and has developed a robust online store where customers can browse and purchase watches from the comfort of their own homes.

Another key element of Titan's marketing strategy has been its focus on customer service and satisfaction. The company has established a strong network of authorized dealers and service centers across the country, enabling it to provide timely and efficient service to customers. In addition, the company has invested in customer relationship management (CRM) systems to improve its ability to understand and respond to customer needs and preferences.

Overall, Titan's marketing strategy has been effective in building a strong brand and attracting a loyal customer base. By offering a wide range of products, leveraging traditional and digital marketing channels, and prioritizing customer satisfaction, the company has been able to achieve strong growth and success in the Indian and international watch markets.

MARKETING STRATEGY OF TITAN WATCHES

marketing strategy of titan watches ppt

A brand ambassador will help to make the watch a desirable accessory amongst women. In Jakarta, Indonesia, Bluebird is The safest way to travel by taxi. Current Marketing Objectives and Performance:Review of Marketing Objectives Current marketing objectives of TATA are to strengthen Indias Industrial base through the proper utilization of resources like employee and materials. The present study consists of reviewing the positioning strategies of Titan watches. Porters five forces model SUPPLIER POWER No strong suppliers Lack bargaining power Rise of China, Taiwan as low cost suppliers.

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Project on Marketing Strategy of Titan Watches

marketing strategy of titan watches ppt

The grey market with cheap Chinese imports and the unorganized sector had cornered a sizable chunk of the low-end market. When a company modifies or change something that is already there in the market established in the mind of the customer that is called as repositioning. Buyer Power: The Indian watch buyers are very price sensitive, especially in the lower end of the market. It started to move globally and moves towards Sri Lanka, Bangladesh, Maldives and Nepal. Titan also found its persona in Mr. Watch is one of the consumer durables whose replacement rate is very high.

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Extensive Marketing Strategy of Titan Watches

marketing strategy of titan watches ppt

The company launched Fastrack, a fashion accessories brand in the year 1998 as a sub brand of Titan. The strategic stakes for the producers are very high. Major Advertisement Media No. The CEO of titan is BHASKAR BHATT. C NICHE MARKETING: A niche is more narrowly defined group, typically a small market whose needs are not well served. Further heightened for brand repositioning is because of rising cost and high risk connected with launching a new brand in market.


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project

marketing strategy of titan watches ppt

The Indian watch industry began in the year 1961 with the commissioning of the watch division of HMT. The major players are Domestic Level: HMT Maxima-quartz Rado Casio International level: Espirt Swatch Citizen Seiko Fashion Houses: Dkny Gucci Adidas Nike33 Among all these competitors, Maxima-quartz and HMT are major players. Corstjens and Doyle 1989 identified three types of repositioning strategies: Zero repositioning, which is not a repositioning at all since the firm maintains its initial strategy in the face of a changing environment. Share this: Facebook Facebook logo Twitter Twitter logo Reddit Reddit logo LinkedIn LinkedIn logo WhatsApp WhatsApp logo During late 2008 and 2009 confidence of consumer fell and people became more aware about their spending in watches and jewellery has not been immune to the economic climate. The idea was to make watches that would be seen as style and fashion accessories rather than just utilitarian devices.

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Market Strategy Of Titan Watches

marketing strategy of titan watches ppt

These tastes and preferences are not constant and change with time. The respondents were asked to indicate whether they remember the tagline in dichotomous way, i. The second part of the project comprises of conducting a survey with the help of questionnaire. Our academic experts are ready and waiting to assist with any writing project you may have. Period Of Usage Years 1 2 3 2001-2004 2004-2007 2007-2010 64 24 12 Percentage % Survey Analysis: Period of use The respondents were asked to mention since how long they have been brand loyal to Titan. Of Media TV Magazines Newspapers Hoardings Radio No. Corstjens and Doyle 1989 identified three types of repositioning strategies: Zero repositioning, which is not a repositioning at all since the firm maintains its initial strategy in the face of a changing environment.


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Marketing Strategy Of Titan Watches

marketing strategy of titan watches ppt

They took a major strategy decision, which later changed the face of the Indian watch market- to manufacture only quartz watches. As there is too much competition, if Titan not accept the changes in technology then they cant sustain in the market. PLACE:Keeping in mind about the young trendy and fashionable consumers, Titan distribute its product and set up world of titan in different region. HMT was the leader in the watch market till the Tatas formed Titan Watches in association with Tamil Nadu Industrial Development Corporation in the year 1987. So, TITAN tried to target this by: introducing FAST TRACK price offering from Rs 500 affordable watches with style statements49 D LOCAL MARKETING: Marketing programs being tailored to the needs and wants of local customer groups. A company risks its credibility and reliability more while repositioning its brand in the market and the need for a thorough strategy is very important to avoid any occurrence.

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Marketing Strategies of Titan brand

marketing strategy of titan watches ppt

Titan initially pioneered the concept of "Gifting watches". These variables are the most popular basis for distinguishing customer groups. The majority stake in the company is held by the promoters, with Tidco having 28 percent of the shares and Tata Group companies owning 25 percent of the shares. Different profession and individuals have different meaning and understanding towards Repositioning. These products have specialties like European leather, sapphire crystal, scratch resistant, crafted with 18 ct. According to a survey that suggest one in seven people in the UK has no need for watch, apart from as a fashion accessory.

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36025046 Ppt on Marketing Analysis of Titan Watches in Guwahati

marketing strategy of titan watches ppt

When determining the opportunities for which the brand is most suitable 3. But despite this trend, local and regional brands still remain strong. If the brand is eroded then brand reposition becomes important. It follows different positioning strategies; these strategies can also be analyzed as given below: Attribute Positioning: When the company launched its products, it was the first to bring quartz watches to Indian market. Although the industry has always been fragmented with a wide range of suppliers and retailers, developments in online retailing have contributed to it becoming increasingly transparent for information on pricing and availability. Mobile phones acting as substitutes of the watches. Three actions can aid in this process: 1 Carefully crafted communication, 2 New products, packaging, etc.

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"TITAN" Titan watches

marketing strategy of titan watches ppt

Sonata, the watch brand from the Tatas, launched the Super Fiber, targeted at the sub-Rs 500 market in urban, semi-urban and rural India. Brand loyalty is one thing which has made the branding more popular. Figure 1: Titan sub-brands possessed by respondents Table No1: Titan sub-brands possessed by respondents S. So the market is clearly there to be exploited. The range cost is between Rs.

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