Aquarius Advertising Agency is a full-service marketing and advertising firm that specializes in creating and executing effective campaigns for clients in a variety of industries. From small businesses to Fortune 500 companies, Aquarius has the experience and resources to help clients achieve their marketing goals.
One of the key strengths of Aquarius is its ability to understand the unique needs and goals of each client. By taking the time to thoroughly research and understand a client's target market, Aquarius is able to develop campaigns that are tailored to the specific needs of that market. This personalized approach allows Aquarius to create campaigns that are more effective and efficient, resulting in a higher return on investment for clients.
In addition to its personalized approach, Aquarius also has a strong track record of producing high-quality creative work. Whether it's developing a new logo or designing a full-scale advertising campaign, Aquarius has a team of talented designers and copywriters who are able to bring clients' visions to life. This commitment to quality has helped Aquarius build a reputation as a top-tier advertising agency.
Another key aspect of Aquarius is its ability to effectively execute campaigns across a wide range of channels. From traditional media like print and television to digital platforms like social media and email marketing, Aquarius has the expertise and resources to effectively reach audiences across a variety of channels. This allows clients to maximize their reach and get the most out of their marketing budget.
Overall, Aquarius Advertising Agency is a top-tier firm that is committed to helping clients achieve their marketing goals through personalized campaigns, high-quality creative work, and effective execution across a wide range of channels. If you're looking for a marketing partner that can help you grow your business, Aquarius is an excellent choice.
The Aquarius Advertising Agency Case Study Solution and Analysis of Harvard Case Studies
The vice presidents report to the executive vice president. Briefly norms of behavior are common or pervasive ways of acting find in a group. However, imitation is done in two ways. In a survey conducted, Lorsch 2010 argues that in a stable environment, a number of hierarchies are necessary but if it is unstable, the scalar chain should be as short as possible. For instance, a chief executive who has authority and responsibility can address the customer financial issues without going through the scalar chain up to the board of directors. Therefore, organization restructuring should concentrate on authority, responsibility, role descriptions, scalar chain, communication and decision making process. They try to achieve this by being responsive to changes in the industry, flexible with clients, innovative, and efficient.
Analysis Essay Sample: The Aquarius Advertsing Agency
The firm lacks a separation between governance and operations. My role as a human resource manager would be to meet the set strategic needs of the firm. The liaison also communicates with the Accounts VP often to get a good understanding on special or specific clients and how much they mean to the agency. Toasting delicate ideas into hard sells The Stature Aquarius is a multidisciplinary fully integrated advertising agency. As the most important objective is to convey the most important message for to the reader.
Free Essay: Aquarius Advertising Agency: Case Study
This can be beneficial as the advertising industry is riddled with uncertainty resulting from consumer behaviour changes and product innovations. According to McMaster 2007 , decision-making process in such a structure is usually slow because of the many levels of authorities. Espoused values are values that are not as easily identified as the elements within⊠What is Culture? Team communications and the team dynamics have broken down in recent months and the relationships are strained. Faster internet, digital photography, and interactive programs are all making advertising and marketing much easier in the ever expanding world of consumerism. The account executives are arranged in a way that one group of executives deal with common services and the other group deals with customized services. The liaison relays this information to the two account executive groups. We make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the website or the information, products, services, or related graphics on the website for any purpose.
The overall in charge of the Aquarius Advertising Agency is the board of directors. Why the existing structure does not work To begin with, the existing structure does not work because of the slowness in decision-making process. Culture builds up a particular society's behavior. Lastly, to address the issue of unsuccessful organization structure, Aquarius Advertising Agency should decentralize its processes, create a balance between authority and responsibility as well as develop effective communication process that follow the hierarchy of command. The liaison also communicates with the Accounts VP often to get a good understanding on special or specific clients and how much they mean to the agency. The functional heads who would still report directly to the president would probably be legal counsel, finance, and personnel.
The Aquarius advertising agency depends on processes so that it can maintain an excellent relationship between the customers and the firm. However, Aquarius still needs to solve its problem of innovation and flexibility. Furthermore, Aquarius Advertising Agency should develop role description that contributes to the achievement of the organization mission. Goals â Aquarius strives to be a respected agency in the advertising industry. The firm operates in a traditional manner under a functional organization structure.
As a result, many of the employees strive to be independent and do things in an original way in order to stand out. Is there a need to share resources across project or product lines? Disclaimer All information and any services provided from sgpbusiness. I will discuss the rationale behind its structure, issues that may be caused due to its organizational structure type, and my recommendations in response to the effects that I find. Top management however, has expressed a desire to restructure Aquarius. There is also a need to address the challenge concerning the environmental changes, which are believed to influence the business environment at large. Unnecessary layers slow the decision making process Ulrich, 2008. Analyze Aquarius with respect to the five contextual variables.
This is because of the long level of command that the account executive has to follow. Secondly, after identifying problems in the company, identify the most concerned and important problem that needed to be focused. Would a matrix structure be feasible for Aquarius? In turn, decision-making will become quick and the response adaptive. These changes generate the need for a greater degree of interdependence between the various departments. Would a matrix structure be feasible for Aquarius? This type of business, as well as who is in charge of overseeing the business helps to determine the organizational culture.
Additionally, it reduces the shortcuts that usually result to informal meetings and presentations. By doing so, the problem of role conflict will not occur again. Thus, account executives feel neglected. Moreover, customer behaviour and lifestyle changes emerged and product innovations occur without any forewarning. Whereas, the opportunities and threats are generally related from external environment of organization.
