An expansion strategy is a plan for growing a business by entering new markets or increasing its presence in existing markets. It is a way for companies to diversify and increase revenue streams, as well as reach new customers and tap into new sources of supply. In order to implement an effective expansion strategy, it is important for a company to thoroughly research and plan its approach, taking into account various factors such as market demand, competition, and potential challenges.
One way to present an expansion strategy is through a PowerPoint presentation. A PowerPoint presentation allows a company to visually communicate its expansion plans and objectives, as well as provide supporting data and information. A well-designed expansion strategy PowerPoint should include the following elements:
Introduction: This should provide an overview of the company's current situation and its reasons for seeking expansion. It should outline the goals and objectives of the expansion strategy, as well as the benefits it is expected to bring to the company.
Market analysis: This section should provide a detailed analysis of the target market, including its size, growth potential, and key players. It should also identify any potential challenges or risks that the company may face in entering the market.
Product or service offering: This section should describe the products or services that the company plans to offer in the new market, as well as how they will differentiate from those of competitors.
Marketing and sales strategy: This section should outline the marketing and sales strategies that the company plans to use in the new market, including any promotions or advertising campaigns. It should also discuss how the company plans to reach and engage with potential customers.
Operations and logistics: This section should detail the operational and logistical considerations that the company needs to address in order to successfully enter the new market. It should include information on production, distribution, and supply chain management.
Financial projections: This section should provide financial projections for the expansion, including projected revenue and expenses, as well as any potential risks or challenges that may impact the financial performance of the expansion.
Conclusion: This section should summarize the main points of the expansion strategy and highlight the key takeaways for the audience. It should also outline any next steps or action items that need to be taken in order to implement the expansion.
Overall, an expansion strategy PowerPoint should be a comprehensive and well-thought-out plan for a company's growth and expansion into new markets. By carefully considering all of the key factors and planning for potential challenges, a company can increase its chances of success in a new market and achieve its expansion goals.
Expansion Strategy PowerPoint Template
The third step is to utilize a decision matrix to score and prioritize the actual target expansion geographies. Moreover, if you decide to expand geographically, allocate enough resources and time to win in the new geographies. Some businesses have made a plethora of investments in one sector. The strategic decision on which way to grow always comes down to opportunity cost, which comes down to the fundamental question, "with limited resources, what strategies and actions will create the most value? Family Finans and Anadolu Finans merged under the name of Turkiye Finans after the approval of BRSA dd. The key to this step is to align and involve the functional and geo owners that will drive the success of the expansion. By Joe Vanderstelt, Brendan Prost, Alex Tallman, and Danielle Winterberger. TYPES OF CONCENTRATION STRATEGIESMARKET PENETRATION Selling more products in the same marketMARKET DEVELOPMENT Selling same products to new marketsPRODUCT DEVELOPMENT Selling new products to the same marketExample:Bajaj Auto has undertaken all the above mentioned strategies 7.
International expansion strategy PowerPoint (PPT) Presentations, International expansion strategy PPTs
Geographic expansion strategies can scale a company to the next level, but they can also quickly drive a company to financial distress. As you develop a geographic expansion plan, do it in the broader context of the overall company strategy, since it will siphon off critical resources from other potential value-driving strategies. Types of Expansion strategiesExpansion through ConcentrationExpansion through integrationExpansion through diversificationExpansion through co-operationExpansion through InternationalisationExpansion through digitalisation 3. Decision-makers need to be entirely behind the final prioritized targets. Only those businesses follow the expansion strategy whose managers and supervisors are ambitious. Strategy consulting gives businesses the roadmap to move forward with expansion and growth. .
Its technologies and strategies are used to make sure that business data comply with corporate policies and compliances. Furthermore, it is important to assess potential partners or acquisitions that may help in scaling the new geographies. Prerequisite - Amazing Value Proposition If you try to scale in competitive geographies, you better have an amazing value proposition. Total operating profit is the same but look at the marginal economics. Data governance deals in usability, data integrity, security, accountability and availability employed in an enterprise.
Now the brand expands into the global market to exploit opportunities in the international market. A geographic expansion creates opportunity cost by taking potential funding, resources, and time away from investing in other strategies such as targeting new markets, and customer segments, improving the value proposition and go-to-market, and driving the efficiency and effectiveness of the organization and functions. The reason for internationalization is when the company has utilized all the opportunities in the domestic market. For instance, the outlets of Apple, Samsung, Huawei, etc. First, focus on the value proposition and go-to-market until you create more customer and financial value than the competition. What are the ultimate expansion goals? A transnational strategy when a company follows the global system and multi-domestic process at the same time.
You expand your market and attract more customers by using the existing and current product line. IGOR ANSOFFS PRODUCT-MARKET MATRIX 5. Vertical Integration is oftwo types, namely Backward andForward Integration- Backward Integration means goingback to the source of raw materials Example: A Thermal power company maydo coal-mining - Forward Integration implies movingcloser to the finished product example: A car spare partsmanufacturer would start manufacturingpassenger cars 11. For instance, a shoe production factory acquires a leather company to increase its sales and customer market share. Special Finance House gained the status of Participation Bank in 2005. Case Study on the International Business Expansion Strategy Case Study on the International Business Expansion Strategy.
The goal of the business model research is to assess the competitiveness of your value proposition and go-to-market, and the necessary changes to the business model needed to compete and win against the competition in a new geography. June, 2011 June, 2011. The second step is to do a deep dive by geo on the competitiveness of the value proposition and go-to-market while outlining the necessary changes across the business model to win in each geo. Laszlo Varro, MOL Group. CONCENTRATION STRATEGIESWhen an organisation focuses on intensifying its core businesses with a view on expanding through either acquiring a new customer base or diversifying its product portfolio, it is having a concentration strategy 4. The company provides the same low cost manufactured product to the rest of the world.
Its technologies and strategies are used to make sure that business data comply with corporate policies and compliances. Both Walmart and Kmart were launched in 1962. Diversification - the firm grows by diversifyinginto new businesses by developing new productsfor new markets. Data Governance Market Industry Statistics, Explosive Factors of Revenue Expansion and Strategies 2027 - Data governance is a management of the performance of data assets and data functions. Product Development - the firms develops newproducts targeted to its existing marketsegments. Most people don't know that after 15 years, Kmart was 20 times the size of Walmart. The four main steps outlined below will help you ask and answer the right questions to drive that rigor in your project.
SlideServe has a very huge collection of International expansion strategy PowerPoint presentations. . Typically, companies start off with too many potential expansion geographies, and the first step is to do the necessary customer, competitive, and market research to help prioritize down to a reasonable number of target geographies. It is because they already know their business. They also spent more on merchandise expenses, which translates to ~10% lower prices for Walmart customers vs. You can leverage the power-packed set to help your viewers understand that expansion is easier said than done, pointing out all hurdles and risks that come along the way.