Dissertation on consumer buying behaviour. DISSERTATION: Consumer Buying Behavior of Toothpaste Brands in Kolkata 2022-10-03

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A dissertation on consumer buying behavior can be a complex and interesting topic to explore. Consumer buying behavior refers to the actions and decisions made by individuals or households when purchasing goods or services. It is influenced by a range of factors, including personal, psychological, social, cultural, and economic factors.

There are several approaches to studying consumer buying behavior. One common approach is to use qualitative methods, such as focus groups, in-depth interviews, and case studies, to understand the subjective experiences and motivations of consumers. Quantitative methods, such as surveys and experiments, can also be used to collect and analyze data on consumer behavior.

Personal factors, such as age, gender, income, education, and occupation, can impact consumer buying behavior. For example, younger consumers may be more likely to make impulsive purchases, while older consumers may be more financially conservative. Gender can also influence consumer behavior, with some research suggesting that men and women may have different buying preferences and decision-making processes.

Psychological factors, such as motivation, perception, attitude, and personality, also play a role in consumer buying behavior. Motivation refers to the underlying drives that influence consumer behavior, such as the need for security, status, or social acceptance. Perception is the process by which consumers interpret and make sense of information about products and brands. Attitude refers to a consumer's overall evaluation of a product or brand, and personality refers to an individual's unique characteristics that influence their behavior.

Social and cultural factors, such as family, reference groups, and culture, can also impact consumer buying behavior. Family and reference groups, such as friends and colleagues, can influence consumer decisions through social norms and expectations. Culture, which includes values, beliefs, and customs, can shape consumer behavior by influencing attitudes and preferences.

Economic factors, such as income, price, and availability, can also influence consumer buying behavior. For example, consumers with higher incomes may be more likely to make luxury purchases, while those with lower incomes may be more price-sensitive. The availability of products can also impact consumer behavior, as consumers may choose to purchase a product if it is readily available, even if they are not necessarily interested in the product itself.

In conclusion, consumer buying behavior is a complex and multifaceted topic that is influenced by a range of personal, psychological, social, cultural, and economic factors. Understanding consumer buying behavior can be useful for businesses, as it can help them develop marketing strategies and design products that better meet the needs and preferences of consumers.

Financial Crisis effect on Consumer Buying Behaviour

dissertation on consumer buying behaviour

This chapter is followed by a list of references. In some instances organizations fail to conduct their research accurately because of their poor financial status thus they cannot higher competent staff to conduct research for them Tutor2u, 2011. Customer Buying Behaviour Towards Store Own Brand Products: A Case Study Of Tesco This dissertation aims to address and understand how customers behave when they are aware of store own brands. It is an expensive exercise to gather and collect data from the field. On the other hand, as planned behaviour usually involves complex decision-making, greater information gathering and a longer time period for selection, it can be concluded that planned buying behaviour is rather resulted by rationality than emotionality. Although the present dissertation is essentially influenced by the research strategy of grounded theory, the researcher subsequently employs a primary research strategy of in-depth interviews to collect data.

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Customer Buying Behaviour Dissertation

dissertation on consumer buying behaviour

The project topics on consumer behaviour and research topics on consumer behaviour are listed down, and we can also help in completing projects according to your requirements. Therefore, research was conducted to access digital channel advertisement and its impact on business. Physio-psychology provides fascinating ways to help understand consumer behaviour without looking into the consumer's "black box" for hypothetically based variable explanations. Company can design the product to attract the customer to make the better sales. The business therefore would have succeeded in selling their product, satisfy the consumer needs and earn consumer loyalty.


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Dissertations

dissertation on consumer buying behaviour

This is another factor explained by the consumers that causes them to be more cautious during buying decision-making. High involvement theory is rational and emotional, and it is explaining about the consumer's participations in the context very actively without any hesitation, moreover, they look after extensive problem solving. Moreover, food retailing, on which the present research question is focused, is seen to be the most stable part of the retailing industry and it is predicted to be gaining market share by the production of efficient marketing strategies. Finally, they want the advertisements with traditional and patriotic values of Chinese culture Zhou and Belk, 2004. Social media have played a significant role in extending this occurrence faster Hennig-Thurau et al. Although emotion is a subjective phenomenon, which significantly varies according to individual traits and situational particularities, the researcher suggests that emotion is the most essential determinant of planned and unplanned buying behaviour Havlena and Holbrook, 1986. It is a process that involves little search for information and low complexity of decision-making Learn Marketing, 2008.

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DISSERTATION: Consumer Buying Behavior of Toothpaste Brands in Kolkata

dissertation on consumer buying behaviour

Is it effective to use celebrities in advertising? Physiological needsā€” for ex: food, water, sex, clothing, shelter Safety needsā€” for ex: security, freedom Social needsā€” for ex: love, affection, belongingness. The insights is nothing but the product features, the product features are depend upon good research and planning, without any research and planning there is no product as such. The brand image has to be strictly positive and the brand should be popular. This were then sent to luxury retailers as a section of case study and later analyzed. The local marketers have good idea about, what the local consumers are using region wise.

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Consumer Behavior Dissertation Topics: A List Of Great Ideas

dissertation on consumer buying behaviour

Through literature review, the methods which had been used in the previous studies can also be borrowed and applied in the current study. It is a process that involves little search for information and low complexity of decision-making Learn Marketing, 2008. During the interviewing processes, the interviewees recognised four essential challenges which they experience to determining their purchasing behaviour and which they associate with the current financial crisis. Mostly large companies do extensive research on consumer buying decision, to answer questions like what does consumer buy, where they buy, how they buy, how much they buy, when they buy and why do they buy a product, for this question to reorganize the decision different stages needed they are, information search, and evaluation of alternatives, purchase decision and post purchase decision etc. The complexity of the processes with which consumer purchasing can be associated has made the phenomenon considerably difficult to be predicted and controlled. The primary data is extracted through the conduction of in-depth interviews.

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(PDF) CONSUMER BUYING BEHAVIOUR

dissertation on consumer buying behaviour

Purpose of the Study and Hypothesis formulation The purpose of this thesis is to contribute to a better knowledge of consumer buying behavior towards purchasing the casual shoes. Interpretivism is chosen to be the philosophical framework of the study, as the researcher believes that knowledge is a complex phenomenon, which cannot be generalised in a value-free and detached manner. On the other hand, there is a set of external factors that can play a significant role in determining consumer behaviour, such as: promotions; advertising; customer service, economic and market stability, etc. They differ with respect to the frequency of occurrence, emotional involvement, decision-making complexity and risk. Can music increase sales volumes? This gives room for decrease in the accuracy and reliability of data that has been collected. This project is also effective to gain knowledge about the impact of digital marketing on consumer behavior. In order for a research to yield credible results it should be frame-worked in a manner that clearly structures the contextual boarders of a project.

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Consumer Behaviour Dissertation Topics (28 Examples) For Research

dissertation on consumer buying behaviour

This trait reflects a liking of innovative products and a motivation to keep up to date with new styles and fashion trends 5. In other words, the higher the transactional costs i. CHAPTER 4: FINDINGS 4. Hierarchy needs of consumer behavior model Simons, Irwin and Drinnien, 1987 Maslow believes that people seek to fulfill five categories of needs. In this context, situational determinants of these types can be recognised to be the transactional costs, which are associated with every purchase consumers make. For example, positivism applies scientific reasoning and law-like generalisations in the process of knowledge construction Remenyi et al.

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57 Best consumer behaviour dissertation topics (Ideas & Examples)

dissertation on consumer buying behaviour

The US mortgage crisis was caused by the bad quality of loans which were issued in the market at that time. This is because the consumer will first consider the price of a commodity before deciding whether or not to purchase the commodity before considering other factors like the design of the package. To analyze the competitor activity and make the most battle plan to fight in to the market Hauser, 1993. The Impact of Social Media in Influencing Consumer Purchasing Behaviour: A Study of Clothing Retailers Title: Consumer Purchasing Behaviour and Social Media Influence. What tactics do companies use to improve customer satisfaction? Journal of Marketing, 54, 42-53. Moreover, it can be proposed that these factors are highly interdependent as, for example, the economic stability within a market environment can be suggested to be significantly influential on the internal purchasing determinants of lifestyle, occupation and disposable income, which is likely to have subsequent effect on wants, motivation and perceptions. Over 32 Years 76 03 05 90.

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Effect of the Financial Crisis on Consumer Buying Behaviour

dissertation on consumer buying behaviour

As it can be observed the research variables outline a clear framework to guide the researcher through the development of a consistent and coherent research process. Careful measures will be taken to avoid this. Peter and Olson, 1993 mention that interactions between the peoples emotions, moods, affection and specific feelings is called consumer behavior, in other words in environmental events which they exchange ideas and benefits each is called consumer behavior. Consumers receive most of the information about a product from commercial sources, which are controlled by the marketer. Therefore, it can be stated that digital channel is effective advertisement channelto link with customers as it is atrend with respect to direct and one to one marketing.


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