Business strategy research topics. Business Strategy: Articles, Research, & Case Studies on Business Strategy 2022-10-15
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Business strategy research is a field of study that focuses on understanding and improving the way organizations make decisions about their resources, operations, and direction. There are a wide range of topics that can be explored within this field, including topics related to competitive advantage, innovation, corporate social responsibility, and sustainability. Below are some examples of business strategy research topics that could be explored in more depth:
Competitive Advantage: One area of business strategy research is the study of how organizations can gain and maintain a competitive advantage in their industry. This can involve examining the various sources of competitive advantage, such as a company's unique resources, capabilities, or customer base, and determining how these can be leveraged to create value for the organization.
Innovation: Another area of business strategy research is the study of innovation and how it can be fostered within organizations. This may involve examining how companies can encourage and support the development of new ideas, products, or processes, as well as how they can effectively manage and commercialize these innovations.
Corporate Social Responsibility: Business strategy research can also explore the role of corporate social responsibility (CSR) in shaping the direction and success of organizations. This may involve examining how companies can align their business practices with social and environmental values, as well as how they can communicate their CSR efforts to stakeholders.
Sustainability: Sustainability is another important topic in business strategy research, as it involves understanding how organizations can operate in a way that is both economically and environmentally sustainable. This may involve examining how companies can reduce their environmental impact, as well as how they can adapt to and mitigate the risks associated with climate change.
Overall, business strategy research is a diverse and multidisciplinary field that encompasses a wide range of topics and approaches. By exploring these topics in greater depth, researchers can help organizations make informed decisions about their strategic direction and performance, and contribute to the development of new and innovative business practices.
10 Business Strategy Examples (And Why It Helps To Have One)
Related: Customer Service Skills 5. It helps everyone stay on the same page and with the same goals. In this regard, you will be able to see where you need to add more resources in order to complete your projects. And what are its enormous competitive advantages? This paper finds that the internal organization of firms—specifically, the extent to which decision-making is decentralized from headquarters to plant managers—is an important mediating factor through which macroeconomic shocks affect firm performance and, ultimately, growth. People who are responsible for tactics understand what needs to be done, saving time and effort.
Business Strategy: Articles, Research, & Case Studies on Business Strategy
It also makes the company aware of any weaknesses or threats. This paper argues that electricity prices increased after deregulation because of the presence of market power. As such, the best thesis topics related to this area focus not only on the processes used by top management but also on the environment in which they are applied and their impact. Improve customer service This can be a good business strategy if your business has had a problem delivering quality customer service. What is a business strategy? With a vision for the direction of the business, you can create clear instructions in the business strategy for what needs to be done and who is responsible for completing each step. Most innovative product or service Many companies, particularly in the technology or automotive space, are distinguishing themselves by creating the most cutting-edge products.
Sustainability You could launch an entire business strategy aimed at increasing the sustainability of your business. Tactics Many business strategies articulate the operational details for how the work should be done in order to maximize efficiency. Some companies have even built a strong reputation for having exceptional customer service. Product differentiation Product differentiation is a common business strategy, especially for business-to-consumer B2C businesses. A business strategy is an outline of the actions and decisions a company plans to take to reach its goals and objectives.
Business Strategy Research from Harvard Business School
By the end of it, you will not only have the confidence to write a great research paper, but you will know that you can ace it. Technological advantage Obtaining a technological advantage, you can often achieve better sales, improved productivity or even market domination. Related: 16 Customer Retention Strategies That Work 10. This can mean investing in research and development, acquiring a smaller company to gain access to their technology or even acquiring employees with unique skills that will give the company a technological advantage. The business strategy also guides many of your organizational decisions, such as hiring new employees.
Post a Job on Indeed. Related: Understanding the Basics of Strategy Development Components of a business strategy There are six key components of a business strategy. Measurement The business strategy also includes a way to track the company's output, evaluating how it is performing in relation to the targets that were set prior to launching the strategy. This request was not part of the original plan to test the waters with a few products in a small geography to see if there was a viable market opportunity, given that there was no legal market yet. Should he approve the request, or push the team back to the original, more conservative plan? Narayanan Jorge Quintanilla Nielsen started the independent asset management firm Capital SAFI in 2007. Even a small increase in cart size can have a significant impact on profitability, without having to spend money to acquire more new customers.
Related: What Is Business-To-Consumer Marketing? A business strategy is a powerful tool for helping you reach your business goals, defining the methods and tactics you need to take within your company. This helps you to stay on track with deadlines and goals, as well as budgetary concerns. Pricing strategies When it comes to pricing, businesses can either keep their prices low to attract more customers or give their products aspirational value by pricing them beyond what most ordinary customers could afford. Core values A business strategy guides top-level executives, as well as departments, about what should and should not be done, according to the organization's core values. Acquiring a new company allows a larger company to compete in a market where it didn't previously have a strong presence while retaining the users of the product or service.
Grow sales from new products Some companies like to invest in research and development in order to constantly innovate, even with their most successful products. It's this change in direction that gives Hunter pause. Cornering a young market Some large companies are buying out or merging competitors to corner a young market. Related: The 5-Step Strategic Management Process Why is a business strategy important? Senior Lecturer Derek van Bever and Steve Kaufman discuss balancing exploitation versus exploration inside this global brewing company in the case, "Beyond Beer: Brewing Innovation at Molson Coors. A business strategy defines what the company needs to do to reach its goals, which can help guide the decision-making process for hiring as well as resource allocation. Usually, companies have a problem in one specific area, so a business strategy that's focused on improving customer service will usually have objectives that center around things like online support or a more effective call center.
Resource allocation plan A business strategy includes where you will find the required resources to complete the plan, how the resources will be allocated and who is responsible for doing so. For companies who choose to price their products beyond the reach of ordinary customers, they are able to maintain the exclusivity of their product while retaining a large profit margin per product. Christensen explores the personal benefits of business research in the forthcoming book How Will You Measure Your Life? Coauthored with James Allworth and Karen Dillon, the book explains how well-tested academic theories can help us find meaning and happiness not just at work, but in life. World-renowned innovation expert Clayton M. Related: Ultimate Guide To Strategic Planning 10 business strategy examples Here are 10 examples of great business strategies: 1. Vision and business objectives A business strategy is intended to help you reach your business objectives. By increasing the amount of product sold per customer, you can increase the average cart size.
Cross-sell more products Some organizations focus on selling additional products to the same customer. However, if you still have any confusion or concern, you can always explore our services or. It also allows them to explore and optimize the fit between the canonical strategy problems a firm faces, its stock of problem solving procedures, and its architectural and procedural adaptations to complexity. Here is recent Harvard Business School research on digital trends shaping how we shop and sell. This type of strategy involves introducing new products into the market and updated products that are able to keep up with trends. This paper identifies two downsides of dynamic pricing: opportunistic returns and strategic choice of payment method. Creating a business strategy that's in line with the vision you have for your company takes time and development.
