Promotion The promotion objectives of Whittaker regarding improving its sales volumes should be improving profitability by penetrating more markets. Consumers will be more expected to buy these products from sustainable development programs. European Journal of Clinical Nutrition, 69 1 , p. Rich-product selection is making the important status of psychological factors in the process of consumption. It was reported in the Dominican Republic that the drastic lockdown put in place prevented the producers and the agricultural workers from going to the plantations for several weeks until exceptions were granted by the authorities. While it is easy to stop at a gourmet chocolate store to choose from a wide selection, it is more affordable to make the chocolates at home.
This will improve its market positioning and competitiveness as it will attract customers from across all social classes. The airport store is able to communicate directly with chocolate lovers around the world, providing high-quality chocolates as well as get feedback from chocolate lovers, and overseas consumers can provide better propaganda. . This is a technique of advertising that will enable the company to be informative towards its customers; it will enable customers to learn a lot about the products and services, and why they should buy them. On the other side marketing communication strategies is all about how companies promote or advertise their products. What consumer habits and trends in NZ are you seeing? Because of the increase in cost, Whittaker has to raise the price, but the company guarantees that the quality of the product will not change 2.
There should also be free tasters for consumer as a way of convincing them of the high quality of the chocolate so that they can consider purchasing. The company could target billions of people in seconds. Targeting this market can help Whittaker to increase its sales volumes and thus capture a more significant market niche. The company provides high-quality products. Many of the large multinational competitors are in New Zealand.
The drawback of the billboard is that it provides limited information to the target market and along with that, the companies have to spend a very high budget on these billboards. . The Current Market Segment Current Market Segment described Whittaker has historically targeted male consumers aged between 18 and 24 years. In the proposed target market, Whittaker should shift its position in terms of pricing by lowering its prices while ensuring that the flavors for the consumers. Because of this, we know Whittaker 's uses extensive distribution and should continue to do so. Marketing Communication Tactics Whittaker Chocolate Company uses almost limited marketing communication tactics to promote and advertise its products. .
These issues must be addressed by developing strong strategies to o vercoming competitors. The entire manufacturing process of the company is based in Porirua. The product will also be enhanced by quality flavors to ensure that it remains in the niche high-end market and that sales improve. Public health nutrition, 22 4 , pp. Moreover, it is perceived as different in different target markets.
The New Zealand Medical Journal Online , 131 1473 , pp. Marketers can instead focus on products like question marks which need lots of promotion since they exist in a fast growing market with little market share. Objective Task Media Cost To improve sales, penetrate more markets, expand its consumer base, and create consumer loyalty while ensuring that it meets the ever-growing market demand for chocolate. As it will allow the company to understand the preference and choices of customers, enabling themto design the better productsaligned with the customer demand. Doing an environmental scan is very essential to find out the present situation of the market as it would enable Whittaker to determine what new markets it should enter or new reduces to innovate or focus on. . Adding comfort flavor will also help increase brand sales and outperform competitors.
Through the following research design, thecompany is planning to understand what the consumers taste and product preferences are, and how healthbased marketing would allow it to create a competitive edge in the market. Earlier, Matt Whittaker announced two new flavours designed specifically for Malaysia, namely the Peanut Butter Chocolate and the Macadamia, which are already part of the 12 total flavours being offered. It presents an analysis of the major macro-environmental factors affecting the chocolate confectionary industry such social, environmental and technological factors and and microeconomic factors of the industry in New Zealand such as suppliers, competitors and customers. It will also help Whittaker in identifying market gaps that it can quickly address. . For instance, its Facebook page has 811,000 likes, Twitter has over 30,000 followers, YouTube has over 1070 subscribers, Instagram has over 15,000 followers, and Google Plus has over 110 followers. It builds brand awareness and the consumers can easily recall the brand whenever they see a particular product.
The reason for selecting these Santa bars is that dark chocolate is a healthier alternative, which fits portion control. As we can see from the above product positioning map, Whittaker 's is distinguishing itself from its main competitor Cadbury by offering a higher quality product at a reasonable price, adding to the perceived value consumers will get. Due to the fluctuation of prices in the past, suppliers face many uncertainties in relation to their income. Moreover, the companies can get feedback from the customers because it allows direct communication with their customers Khang, 2012. These strategies are helping brands gain more profit margins and grow with a more positive brand image. Further, the chocolate is appealing to individuals who are enticed by different flavors as produced in the chocolate, and one of the components of the recipe is organic milk from New Zealand.
Europe Dominates the Market European consumers place greater emphasis on the quality of chocolates, owing to increasing health concerns involving cheaper chocolates in the region and a surge in the popularity of fine cocoa. The company brings innovation in its products without affecting the quality therefore, the company has a large customer base domestically and internationally. Whittaker Chocolate is known as the second-largest chocolate brand in New ZealandÂ The Free Encyclopedia, 2019. Please place the order on the website to get your own originally done case solution. . Christopher Adams, 2010; Whittaker, 013 4.