A business IA, or Internal Assessment, is a component of the International Baccalaureate (IB) Business and Management curriculum that allows students to demonstrate their understanding of the subject by completing a real-world business project. This project allows students to apply the concepts and skills they have learned in their coursework to a real business scenario, and can take the form of a business plan, market research report, or case study analysis.
One example of a business IA project might be a market research report on a new product launch. In this scenario, the student would be tasked with researching and analyzing the target market for the new product, including demographics, purchasing habits, and competitors. They would also need to conduct primary research, such as surveys or focus groups, to gather additional insights about the market and the product's potential success.
To complete this project, the student would need to utilize various business and research skills, such as market analysis, data analysis, and report writing. They would also need to demonstrate an understanding of business concepts, such as product development, market segmentation, and competitive analysis.
Throughout the project, the student would need to document their research and findings in a clear and concise manner, using appropriate business terminology and formatting. They would also need to present their findings in a professional manner, either through a written report or oral presentation.
Overall, the business IA project is an excellent opportunity for students to demonstrate their understanding of business concepts and apply them to a real-world scenario. It allows students to develop important skills, such as research, analysis, and presentation skills, which are valuable in both academic and professional settings.
