The Nike Homeless World Cup is an annual international football tournament for homeless and displaced individuals, organized by the Homeless World Cup Foundation. The tournament aims to use the power of sport as a means to combat homelessness and social exclusion, and to promote the integration of homeless and marginalized individuals into society.
The first Homeless World Cup was held in Graz, Austria in 2003, and since then the tournament has grown to involve over 50 participating countries. Each year, teams of homeless and displaced individuals come together to represent their country and compete in the tournament. The games are played in a street football format, with teams of six players competing on a smaller pitch.
The Nike Homeless World Cup is more than just a football tournament; it is a platform for social change and empowerment. Through the tournament, participants have the opportunity to improve their physical and mental health, build self-esteem, and develop important life skills such as teamwork and communication. The tournament also provides a unique opportunity for participants to connect with their community, and to share their stories and experiences with a wider audience.
The Nike Homeless World Cup has had a significant impact on the lives of many of its participants. Many have used the tournament as a catalyst for positive change in their lives, going on to secure housing, education, and employment. The tournament has also helped to raise awareness of homelessness and social exclusion, and has contributed to the development of policies and initiatives aimed at addressing these issues.
In conclusion, the Nike Homeless World Cup is a powerful and inspiring event that uses the power of sport to combat homelessness and social exclusion. It provides a platform for homeless and displaced individuals to connect with their community, build self-esteem, and make positive changes in their lives. Through the tournament, participants are able to share their stories and experiences, and to raise awareness of homelessness and social exclusion.
Solved 4P Marketing : Homeless World Cup: Social Entrepreneurship, Cause Marketing, and a Partnership with Nike Marketing 4P Mix Analysis
Organizational Resilience of Homeless Cup— The covid-19 pandemic has put organizational resilience at the centre of everthing that Homeless Cup does. A high premium price may attract new entrants and thus lower the profitability. In a highly competitive strategy with dynamic pricing the strategy may not be feasible. According to George Foster, Jocelyn Hornblower, Norm O'Reilly , growth in international market can also help Homeless Cup to diversify the risk as it will be less dependent on the domestic market for revenue. If Homeless Cup needs higher market development efforts then it is sensible to include channel partners who have know how and skills to expand into new markets. Regulatory challenges — Homeless Cup needs to prepare for regulatory challenges as consumer protection groups and other pressure groups are vigorously advocating for more regulations on big business - to reduce inequality, to create a level playing field, to product data privacy and consumer privacy, to reduce the influence of big money on democratic institutions, etc.
Homeless World Cup
So far it has not able to streamline the operations to reduce the bargaining power of the value chain partners in the industry. High dependence on existing supply chain — The disruption in the global supply chains because of the Covid-19 pandemic and blockage of the Suez Canal illustrated the fragile nature of Homeless Cup supply chain. What are Porter Five Forces Porter Five Forces Analysis of Homeless World Cup: Social Entrepreneurship, Cause Marketing, and a Partnership with Nike You can use Porter Five Forces to analyze the industry in which Homeless Cup operates in and what are the levers of profitability in those segments — differentiation, International business, Joint ventures, Marketing. Environmental Factors - Environmental regulations can impact the cost structure of Homeless Cup. Currently it works with football programs in over 70 nations reaching 40,000 homeless players every year with an ambition to engage one million players with the benefits of football by 2012.
Nike homeless world cup Free Essays
Hybrid Distribution System — Homeless Cup should implement a hybrid model where the critical aspect of distribution system are managed by Homeless Cup, and secondary functions such as logistics, warehousing, store management etc are delegated to various channel partners. According to George Foster, Jocelyn Hornblower, Norm O'Reilly , brand recognition plays a significant role in attracting new customers looking for solutions in International business, Joint ventures, Marketing adjacent industries. It took a slight deflection and went into the dump. What impact Homeless Cup actions will have on industry and economy on whole? Like email advertising this can result in relevant advertising to high potential prospective customers who are already interested into products and looking for information regarding it. It can also lead to crowd sourcing various services and consumer oriented marketing based on the data and purchase behavior.
Nike Using Sport as a Tool for Social Innovation and Inclusion
Based on our 4 broad risk framework for 5C analysis — marketing managers should focus on demand risk and technology risk in customer analysis section. Homeless Cup can use all these five communication tools to persuasively communicate to customer — existence of the product, price of the product, differentiating features of the product, places where people can buy the products, and finally how consumers can effectively use the products or services. Otherwise Homeless Cup can do the operations on its own. Weighted SWOT Analysis of Homeless World Cup: Social Entrepreneurship, Cause Marketing, and a Partnership with Nike Template, Example Not all factors mentioned under the Strengths, Weakness, Opportunities, and Threats quadrants in the SWOT Analysis are equal. I believe that Homeless Cup can make a transition even by keeping these people on board. The case highlights the early days of founding and building the organization, including Young's inspiration for the idea, and also covers the importance of branding and marketing and the organization's relationship with Nike. Broader line requires more positioning strategies and higher marketing spending.
