Burberry is a luxury fashion brand that was founded in 1856 by Thomas Burberry in Basingstoke, England. The brand is known for its iconic trench coats and distinctive check pattern, which has become synonymous with the Burberry brand. In recent years, Burberry has expanded its product line to include a wide range of clothing, accessories, and beauty products.
One of the most popular products in the Burberry line is the trench coat. These coats are made from high-quality materials, such as waterproof cotton and leather, and feature the signature Burberry check pattern. The brand offers a range of styles, including classic, slim, and oversized, to suit a variety of body types and personal styles.
In addition to trench coats, Burberry also offers a wide range of other outerwear, including jackets, coats, and raincoats. These products are made from durable materials and are designed to withstand the elements, making them ideal for all types of weather.
Burberry also has a strong presence in the accessories market, with a range of products including bags, shoes, and scarves. The brand's bags are known for their classic, timeless designs and are made from high-quality materials such as leather and canvas. Burberry's shoes are also highly sought after, with the brand offering a range of styles including boots, sneakers, and loafers.
In addition to its clothing and accessories, Burberry also has a range of beauty products, including fragrances, skincare, and makeup. The brand's fragrances are known for their sophisticated, luxurious scents and are popular among both men and women. Burberry's skincare products are formulated with high-quality ingredients and are designed to nourish and hydrate the skin. The brand's makeup line includes a range of products, including foundations, lipsticks, and eyeshadows, that are formulated to be long-lasting and create a natural, radiant look.
In conclusion, Burberry is a luxury fashion brand that offers a wide range of products, including clothing, accessories, and beauty products. The brand is known for its high-quality materials and timeless, classic designs, and its products are sought after by fashion-conscious consumers around the world.
Complete Case Study on the Marketing Strategy of Burberry
The 12 core elements of Neil Borden Marketing Mix are - 1 - Personal Selling, 2 - Merchandising — Product Planning , 3 - Pricing, 4 - Channels of Distribution, 5 - Marketing Research — Fact Finding and Analysis, 6 - Advertising , 7 - Packaging, 8 - Servicing, 9 - Promotions, 10 - Branding, 11 - Display, 12 - Physical Handling - Logistics Consolidation of 12 elements of Marketing Activities into 4Ps of Marketing Mix Jerome McCarthy consolidated the 12 elements of marketing mix and other critical component into a simplified framework — 4Ps of Marketing Mix. How the new product brand launch will impact the overall brand equity of the Burberry Luxury present brands and products. Exhibit 1 In a sense Burberry is differentiating itself through its signature trench coat and specific pattern so I would recommend Burberry to launch its existing products in new market with the same theme in order to differentiate their offering form that of competitors. Media — Which are the most effective media vehicle that Burberry Luxury can use to convey its message to its target market. Each country has its own unique set of trade regulations and certainly each set has its own challenges regarding logistics. We live in a faster, more mobile world. Designing Channels of Distribution for Burberry Luxury There are two major Channel of Distribution related decision criteria — 1.
Solved 4P Marketing : Burberry Marketing 4P Mix Analysis
It is a part of product placement and shows how Burberry is going to make the product available to the customers. Extended Supply Chain: Goods that come from extended distances and have multiple variables cover a greater geographical distance; possibly require different modes of transportation. A multinational brand has intensive experience regarding workload, efficiency and number of customers, so they can easily set high prices. Upon their arrival home, the double-breasted innovation was still worn by soldiers long after the war, which sparked the need for an adapted and updated jacket for everyday wear, to be worn by everyday people. These influencers promote their products to the masses, and it has proven to be a successful move. The current IMC is mainly composed of celebrity endorsement, direct selling, selling through franchise, sponsorships, internet advertising, e-retailing, public relations, billboards, games, Television commercials, brand image and personality efforts, limited media selection and unique selling point.
Burberrys Current Markets and Product Lines
They are — Advertising, Sales Promotion, Personal Selling, Public Relations, and Direct Marketing. According to Neil Border, organizations blend the various elements of marketing mix into a marketing strategy that helps the organization to compete and developed a differentiated positioning in the market place. It was in 1976 that the Burberry check first graced such accessory items as luggages, hats and cashmere scarves. The fashion brand was founded in 1856 by Thomas Burberry, only 21 at the time. The Wellington Boot Marrying British fashion with a staple in most British homes, the Wellington boot emblazoned with the classic Burberry plaid is an extremely hot item in their line. Burberry Luxury can use all these five communication tools to persuasively communicate to customer — existence of the product, price of the product, differentiating features of the product, places where people can buy the products, and finally how consumers can effectively use the products or services. Its trench coats are the signature products which have a significant market share.
