Art of looking sideways. Art of Looking Sideways: Alan Fletcher: Hardcover: 9780714834498: Powell's Books 2022-10-10

Art of looking sideways Rating: 4,5/10 221 reviews

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Art of Looking Sideways: Alan Fletcher: Hardcover: 9780714834498: Powell's Books

art of looking sideways

He's like the Rupi Kaur of contemporary art. It seems to be consensus opinion that you cannot READ "Sideways. What is more, "Sideways" must be perused - well, naturally - sideways. If it was just his curating of modern art, older movements and popular history without his ego and attempts at art it would have been okay. I got to know Alan Fletcher rather late in my life. They did, and they love it too. Our ideas can be expressed as puns, quotes, slogans the latest being "Campaign for Curiosity! This one might actually keep your brain alive.

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9780714834498: The Art of Looking Sideways

art of looking sideways

A brain puzzle enthusiast, and even a magician would like this. How do we learn better and think more creatively? The book is the authors hoardings that just scream look at how cool and unconventional I am because I scrawl words with a pen and hey presto, art happens. From consummately elegant corporate logos to sketches, pictograms, flower paintings, fruit stickers, wine labels and collages of letters, full of urbane wit and delight, Fletcher remains one of the best-loved designers of his time. The boy clearly had a lot of energy to burn up. It has 72 chapters with a few quotes, images and titles like "Colour," "Noise," "Chance," "Camouflage,". This widens the pool of inspiration to draw from and increases the chance of me producing truly original and exciting design solutions. It's like tumblr for grown-ups.

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The Art of Looking Sideways by Alan Fletcher

art of looking sideways

Because the mind thinks with ideas, not information, we need to get better at how to use information, not just acquire it. Loosely arranged in 72 chapters with titles like "Colour," "Noise," "Chance," "Camouflage," and "Handedness," Fletcher's book, which he describes as "a journey without a destination," is "a collection of shards" that captures the sensory overload of a world that simply contains too much information. Whether you design websites, or print media or even if you design gardens or interior decor, the out of the box thinking that this book is so good at triggering will help to keep your work fresh. If you're in the graphics industry, this book is for you. It's the exact opposite of structured inspiration, and instead fed into my creative rut. Some extracts I found useful.

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The Art of Looking Sideways by Alan Fletcher

art of looking sideways

The following extract from the feature Design Week 21 November 2002 , which on re-reading I now find very touching, shows a loving grandfather at work. This one's a keeper. PS And yes, I have done every single thing on that list. Most of that must have been the shipping costs: when it arrived I really cou Above: a photograph of my own copy of The Art of Looking Sideways. Mike Dempsey, master of the Faculty of Royal Designers for Industry, and chairman and founding partner of CDT Design, shares some poignant memories. If you haven't, maybe you need to cut your teeth on Keri Smith's book: "Destroy this Journal. Tobias never actually got to keep them because Fletcher liked them so much.


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The art of looking sideways

art of looking sideways

The Art of Looking Sideways is a primer in visual intelligence, an exploration of the workings of the eye, the hand, the brain and the imagination. I'm ordering a second copy for me, and will definitely consider this as a gift again not just for students in the graphics industry, but for graduates in any discipline - it's a fun read and a visual delight. Whenever I'm feeling mundane or stuck-in-a-rut, this is the book to reach for. The problem is this book is nothing short of an ADHD nightmare. Thus book was the most tiresome brick I have ever purchased.


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childhealthpolicy.vumc.org: Customer reviews: The Art of Looking Sideways

art of looking sideways

Loosely arranged in 72 chapters, all this material is presented in a wonderfully inventive series of pages that are themselves masterly demonstrations of the expressive use of type, space, color and imagery. The Mike Dempsey tribute from Design Week was republished here with permission from the author. The Art of Looking Sideways is the ultimate guide to visual awareness, a magical compilation that will entertain and inspire all those who enjoy the interplay between word and image, and who relish the odd and the unexpected. Here's my main issue with the book: its Job To Be Done is pegged as a source of inspiration when one is creatively in a rut. Basically I just wish the book's narrative was structured better so it was like reading a story.

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The art of looking sideways (2001 edition)

art of looking sideways

If you are a designer, you NEED this book. For example, several different colours are used as page background throughout the book. It doesn't take long until my brain is over-stimulated by it, so this book is useful to generate ideas. It is also excellent for anyone interested in how the mind works or in advertising. And I really look forward to that, because 99. It went under the title of Heroes. Work, for him, was not a separate part of life but something integral to his creative output; just another way of expressing his vision.

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art of looking sideways

It's not tidy, but that's okay. The company handled multidisciplinary commissions, including a comprehensive design programme for news agency Reuters. I've also used a couple of Ali's Saul Williams books recently for the same purpose. Generally you're in a rut because life has gotten helter-skelter. It had a profound effect on me and my design, and is a book I constantly reference to this day.


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