British airways culture and values. BA Better World 2022-10-29
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British Airways is one of the largest and most well-known airlines in the world, with a rich history dating back to the early 20th century. Throughout its history, the company has established a strong culture and set of values that have helped it to become a leader in the aviation industry.
One of the key elements of British Airways' culture is its commitment to customer service. The company places a strong emphasis on ensuring that its passengers have a pleasant and enjoyable travel experience, and it has a team of dedicated customer service representatives who are trained to handle any issues or concerns that may arise during a flight.
In addition to its focus on customer service, British Airways also values diversity and inclusion. The company has a diverse workforce, and it is committed to creating a welcoming and inclusive environment for all of its employees, regardless of their background or identity.
Another important aspect of British Airways' culture is its commitment to safety. The company has strict safety protocols in place to ensure that all of its flights are as safe as possible, and it regularly invests in new technology and training programs to improve the safety of its operations.
Finally, British Airways values innovation and continuous improvement. The company is always looking for new ways to improve the travel experience for its passengers, and it encourages its employees to come up with creative ideas and solutions to challenges.
Overall, the culture and values of British Airways are focused on providing the best possible experience for its passengers, promoting diversity and inclusion, prioritizing safety, and driving innovation and continuous improvement. These values have helped the company to become one of the leading airlines in the world, and they will continue to be a key part of its success in the future.
Analysis Changing the Culture at British Airways
Ethical Behavior Codes of conduct c. They made Lord King the Chairman in 1981 and he recognized that a major cooperate change was needed. Organizational culture relates to the fundamental set of key values, beliefs, and norms shared by the workforce. The cultures are created in an organization when it faces external and internal challenges and learns how to deal with them. Key Ideas The merge brought together two companies with very different values. Corporate culture, as the basis for all action, needs to be translated into everyday business processes and operations. In real sense, the company needed change to improve its financial strength apart from convincing the workforce about the significance of customer service to ensure good market perception.
However, supervisors are the most difficult group to convince the need to make changes; hence most of them have been acting as a resistance source. Commenting on the use of quality management as a set of tools and techniques the European Commission 1996, p. Apart from productivity, customer service was also suffering. Managers should encourage open communication apart from involving employees in the change process. This is because; every corporation had its own chairperson, board as well as chief executive officer. It is now a known fact that corporate culture is a significant determinant of organization behavior and performance. I will argue that this core focus on organizational process influences both innovation and inertia, and therefore, adaptation to technological change.
While national culture is based on deep-seated values developed through history and time, corporate culture draws on values inherent to national cultures, and develops over a much shorter time. BA also needs to analyze their organization through the eyes of the customer perspective. Many firms have arrived at the conclusion that effective TQM implementation can improve their competitive abilities and provide strategic advantages in the marketplace Anderson et al. These values and ways of doing business are taught to new members as the way to do business. Therefore the executive of to pursued the values of the company and make sure it is accepted by the employees. It connects us with the rest of our world, brings loved ones closer together and opens our eyes to new experiences and cultures.
CHAPTER II Literature Review The main aim of this chapter is to review critically the academic literature about this topic. Globalization also has a way of deemphasizing the importance of nationality. This is our most important journey yet — one that leads to a better, more sustainable future. The real change starts with our commitments to each other. British Airways has gone through different mergers and acquisitions.
British Airways culture is embracing over the entire organisation whether it is geographies, gender or on the plane. So the concept of Corporate Culture has been widely discussed and implemented in a different way, but some specific area need further research, especially those focusing on quality management and strategic implications in order to achieve success in international market, hence service industries need to take a new look at the culture they are promoting, which in turn affects its typical positioning, promotion and distribution strategies and their rationale within the sector and their product and pricing strategy. Present, British Airways operates across the Atlantic and other continents, ensuring that their services can satisfy the flyers to the maximum. In essence, there are numerous obstacles to achieving corporate responsibility, for the most part in many developing countries where the institutions, standards and appeals systems, which give some life to CSR in North America and Europe, are relatively weak. Diversity and Inclusion It matters to us that our colleagues reflect the many different communities around the world that we serve.
Every aircraft will have the best-quality Wi-Fi on board and every seat will have access to power. Value British Airways values their employees because they play a significant role in deciding the organisation culture. British Airways, for example, has quietly removed the Union Jack from its corporate logo and now has international artists paint its aircraft tails with diverse symbols ranging from Chinese calligraphy to African desert art. Another strategy to manage change is by empowering employees to act as leaders at all organization levels. Hofstede 2001 defined culture as software of mind, which provides a guide for humans on how to think and behave it is a problem-solving tool.
Changing The Culture At British Airways Analysis Example
This caused a split within British Airways throughout the 1970s and in the mid-1980. Hofstede claim that there are six dimensions of culture, he carries out a research between 1967 and 1973 on about 100,000 IBM employees in more than 70 countries based on global cultures in the workplace as cited in National culture 2010. How managers give meaning to CSR Cerne, 2008 would dominate how a company works with and on CSR. Whereas Hofstede looks at national culture. The five strategic principles underpin TQM today are Murray et al, 2003 : Customer focus Process focus Teamwork Employee participation and Continuous improvement With no effective leadership, it is not easy to keep up profitability and productivity, and the firm cannot remain competitive.
Every employee working under BA pledges for thinking about the customers first, from ensuring their safety during the flights to helping them have a comfortable ride. When the merger took place, both BEA and BOAC will have to be loyal to each other and unite. Organizational culture changes over time and this impact on corporate social responsibility. The assignment will give you the opportunity to apply your understanding of the Business Environment to the analysis of an international business from a range of different perspectives: considering how businesses set their objectives, influence their stakeholders, control their costs and fix their prices within the context of a particular national environment the UK. Individuals having no experience or even inappropriate skills will make change initiative a failed process. The Japanese management strategy known as Kaizen was introduced by Imai in the 1980s. Total Quality circle implies that the customer is the top priority for all business decisions.
A culture is created when people come together with a shared purpose. On the other hand, this pattern of values, norms, beliefs, attitudes, principles and assumptions may be unwritten or non-verbalized behavior that describes the way in which things get done to give the organization its unique character Brown, 1998. It also helps us to understand the cultural force that enable us to understand ourselves better. However, the members should not serve in the board for a very long time, there should be rules and regulations governing the number of years or month a member should be in the change committee. The state-of-the-art quality management is an embodiment of concepts, methods and applications.
IAG is also listed in the FTSE 100 index and on the London Stock Exchange. If you have your eye on leadership, our high-performance culture will help you fulfil your full potential. Every committee member should be in a position of playing a catalytic role by advocating change within their respective departments. Find Out How UKEssays. The labor market is very competitive and competent workers desire to work for and to stay at those companies that do care about their employees. However, British Airways is very successful but like any other organisation, they have their drawbacks. The lost was great also because people were operating effectively and not efficiently.
