Strategic management report on apple. Apple Inc.’s Strategic Plan Essay Example [1764 Words] 2022-10-05

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Apple Inc. is a multinational technology company that designs and develops a wide range of consumer electronics, computer software, and online services. The company is known for its innovative products and services, including the iPhone, iPad, Mac, Apple Watch, and Apple TV. In this strategic management report, we will examine Apple's internal and external environment, its strategic objectives and performance, and the company's strategic choices and implementation.

Internal Environment

Apple's internal environment is characterized by a strong culture of innovation, a focus on design and aesthetics, and a commitment to customer satisfaction. The company has a decentralized organizational structure, with individual business units responsible for their own operations and decision-making. This structure allows for flexibility and agility, as well as a sense of ownership and accountability among employees.

Apple's culture of innovation is supported by a strong research and development (R&D) function, which is responsible for developing new products and technologies. The company invests heavily in R&D, with a budget of $15.8 billion in 2020, representing approximately 5% of its net sales. This focus on innovation has enabled Apple to consistently introduce new and innovative products, such as the iPod, iPhone, and iPad, which have disrupted traditional markets and established new ones.

Apple's strong focus on design and aesthetics is evident in its products, which are known for their sleek and intuitive user interface. The company's design team, led by Chief Design Officer Jony Ive, has won numerous awards for its innovative designs. Apple's commitment to design extends beyond its products to its retail stores, which are designed to be modern and welcoming spaces that provide a seamless shopping experience for customers.

External Environment

Apple operates in a dynamic and competitive external environment, with a number of key stakeholders that can impact its performance. Some of the key external factors that affect Apple include:

Strategic Objectives and Performance

Apple's strategic objectives are to continue to innovate and deliver high-quality products and services to its customers, while also driving growth and profitability. The company aims to achieve these objectives through a combination of product innovation, marketing and advertising, and expanding into new markets.

Apple has a strong track record of financial performance, with consistently high revenues and profits. In 2020, the company reported net sales of $274.5 billion and net income of $64.7 billion. Apple's strong financial performance is largely due to the success of its core products, such as the iPhone, iPad, and Mac, which have consistently contributed the majority of the company's revenues.

Apple has also made strategic acquisitions to support its growth and expansion. In 2020,

Apple Strategic Management: Planning and Management Process

strategic management report on apple

The company recorded a drastic improvement soon after he started managing the organization. Through its stores, the company has managed to develop a good image and brand providing quality service to the customers. The company has managed to develop both software and hardware. For instance, the company introduced ipad2 early this year. Being number one in the world market makes one an obvious target by other companies and so is the position of Apple.

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Strategic Management of Apple

strategic management report on apple

Secondly, the company suffers because of its poorly organized supply chains in India and China, which are its biggest foreign markets Prasad, 2002. The ability of an organization to meet its long term goals is determined by its strategic management processes. Apple has well developed networks and relationships in its operations. New York: Routledge Publishers. The growing GDPs imply growing market and that is a great opportunity for Apple to soar in profits. Further it acts as an aid for the organization in introducing unique and innovative design in the products so as to attract consumers and increase market share Kim, 2004.

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Strategic Management Report

strategic management report on apple

This information plays a pivotal role in directing the future innovations. Further, 3 implementing the successful strategic approach helps in accomplishing outcomes that success can be attained by business in terms of increased customer base, market share and profitability. It helps in achieving brand loyalty among consumers. As a result, the company has managed to provide products which are up to date with technological development. Yet, Apple was not the only company that faced this issue.


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Strategic Management: Apple

strategic management report on apple

Interesting facts Apple created the first color digital camera Apple Quick Take 100. This may be a long-term strategy but it will be used to cover both purposes. Since Apple is involved in production of a wide range of products, it also faces competition from Microsoft in a range of areas in personal computer software industry Malhotra 2007. Other related issues include the stock option investigation, the laptop batteries, and making iTunes and iPod player a compatible music player. Learn More Introduction In every organization, there is need to have an effective strategic management plan. As a result, Apple is able to charge a premium price for some of them.

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Apple Inc.’s Strategic Plan Essay Example [1764 Words]

strategic management report on apple

For example, Samsung often develops their products by adding features that a competitor like Apple does not have in their latest products. Apple has over the years, believed in its capacity to meet its objectives without the need to have partnerships, especially those relating to the production process. The company is faced with a very high level of competition in all its fields of production ranging from the software to hardware among other products. With the forces of globalization, E commerce and Internet the global market has shrunk and as a result the organizations have to compete in the global market. Epoch times Washington, D. Not only that, competitors of Apple will start offering cheap and alternative technology in their own products and services at a much lower cost. Having the latest technology is town will definitely attract the interest of the consumers and gives them leverage over its competitors.

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Strategic Management Report on Apple Inc.

strategic management report on apple

Apple is the world's second-largest information technology company by revenue and the world's third-largest mobile phone maker. The company has to identify within the shortest time possible to spread its risks over a wide range of products and services in its portfolio. A proper stakeholder analysis needs to be carried out so that customers, employees and competitors requirements can be assessed so that best results can be accomplished Lowson, 2004. Even though it has very professional commercials, the adverts are criticized for giving very little information to the consumer. Implications of enabling technologies for Apple Inc. This analysis is of great importance to Apple Inc.

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Apple Inc.: Strategic Management Case

strategic management report on apple

Success of corporate level strategies Apple and Samsung have had varied success in the implementation of their corporate level strategies. About two years later, Job resigned and John Sculley became the CEO and Chairman of Apple. Packaging and transportation is done in such a way that it minimizes toxic emissions to the environment and products are designed is such a way that they use minimum energy, giving environmental advantages to the final consumer. The management of Apple makes effort towards re-invention of its products continuously. Through this management, Apple managed to revive its activities. Time as a resource must be used well when implementing strategies and the only way to tell whether this is being done is by using timescales.

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Apple Inc. Strategic Management

strategic management report on apple

We dont settle for anything less than excellence in every group in the company, and we have the self-honesty to admit when we're wrong and the courage to change. Competitive Advantage In the contemporary world where the level of competition is extremely high, the need for a high competitive advantage has increased. Just like it has done with its digital products, Apple is investing on developing high quality and unique computers and taking advantage of its global presence to sell them. Firstly, I will introduce the background of Apple Inc. BCG matrix Analysis The BCG matrix has been used by several organizations in their effort to realize their goals.

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