Enterprise rent a car case study. Enterprise Rent A Car Case Study Free Essay Example 2022-10-24

Enterprise rent a car case study Rating: 4,4/10 1511 reviews

Enterprise Rent-A-Car is a well-known car rental company that has been in business for over 60 years. With a strong focus on customer service and a wide range of rental options, the company has become a leader in the car rental industry. In this case study, we will examine the various aspects of Enterprise Rent-A-Car's business model, as well as some of the challenges and opportunities that the company has faced over the years.

One of the key elements of Enterprise Rent-A-Car's success has been its focus on customer service. The company's "pick-up and return service" allows customers to rent a car from one location and return it to another, making it easy for travelers to get around. In addition, Enterprise Rent-A-Car offers a variety of rental options, including short-term rentals for travelers, long-term rentals for those in need of a car for an extended period of time, and even one-way rentals for those who need to drop off a rental car at a different location.

Another key aspect of Enterprise Rent-A-Car's business model is its extensive network of rental locations. The company has over 7,000 locations in more than 85 countries, making it easy for travelers to find a rental location no matter where they are. In addition, Enterprise Rent-A-Car has a strong presence in the airport market, with rental counters at airports around the world.

Despite its success, Enterprise Rent-A-Car has faced a number of challenges over the years. One of the biggest challenges has been the rise of ride-sharing companies like Uber and Lyft, which have disrupted the traditional car rental industry. In response, Enterprise Rent-A-Car has had to adapt by offering new services like car-sharing and a service that allows customers to rent a car by the hour.

In addition, Enterprise Rent-A-Car has had to contend with the challenges of operating in a highly regulated industry. In many locations, the company must adhere to strict regulations regarding insurance, safety, and environmental impact. As a result, Enterprise Rent-A-Car has had to invest in extensive compliance programs in order to meet these requirements.

Despite these challenges, Enterprise Rent-A-Car has remained a strong player in the car rental industry. The company's focus on customer service, wide range of rental options, and extensive network of rental locations have helped it to retain its market share and continue to grow. Looking to the future, Enterprise Rent-A-Car will likely face additional challenges as it adapts to new technologies and changing consumer preferences. However, with its strong track record of success and commitment to customer service, it is well-positioned to continue to thrive in an increasingly competitive market.

Motivation Case Study: Enterprise Rent

enterprise rent a car case study

Complaints such as rude customer service representative, dirty cars and wait times are all found in reviews from actual consumers. To make a detailed case analysis, student should follow these steps: STEP 1: Reading Up Harvard Case Study Method Guide: Case study method guide is provided to students which determine the aspects of problem needed to be considered while analyzing a case study. HRM is now expected to add value to the strategic utilization of employees and that employee programs impact the business in measurable ways. Strategies may include increasing, reducing or training the workforce. Political Factors - Little dangers of armed conflict — Based on the research done by international foreign policy institutions, it is safe to conclude that there is very little probability of country entering into an armed conflict with another state.

Next

Enterprise Rent A Car Case Study Free Essay Example

enterprise rent a car case study

There are five levels, with the basic needs at the bottom. With mobile refueling and state-of-the-art data and insights, Enterprise saves time and money while receiving critical insights into each rental vehicle ahead of departure. Weakness - Low profitability which can hamper new project investment — Even though Enterprise Car financial statement is stable, but going forward Enterprise Car 5-7% profitability can lead to shortage of funds to invest into new projects. Another example is the state and local government purchasing a fleet of cars from Chrysler Motors for their police force. These forces are used to measure competition intensity and profitability of an industry and market.


Next

Enterprise Rent A Car Case Study Solution and Analysis of Harvard Case Studies

enterprise rent a car case study

A focus on customer service is the driving force behind the business. For achieving the objectives, employees play significant role. Strategic managers have to make many decisions. In addition their locations are also often inconvenient for people seeking a replacement car when theirs is in the shop. This promotional strategy reduces the need for external recruitment. Moreover, it also helps to the extent to which change is useful for the company and also guide the direction for the change.

Next

Enterprise Rent a Car

enterprise rent a car case study

Its changes and effects on company. The additional payment made by the customer was a small fee to cater for the services. As customers plan vacations well ahead, they have time to look for the best deals while always keeping an eye on the reliability of the automobile. Another feature which makes competitiveness for ERAC is its culture. Lastly, but the most prevalent issue is the stiff competition being put on the market by ridesharing and car sharing companies such as Uber, Lyft and Turo. By using one of the clients, the survey revealed that the enterprise was indeed providing high level of services to its clients. The international operations of the enterprise main concern are providing a well suited and trustable service at an acceptable price; moreover, customers will use the service over and over again.

Next

Case Study: Cutting Fuel Costs for Enterprise Rent

enterprise rent a car case study

It helps in communicating the points directly and the direction one took. What Is Maslow's Three Needs Theory 1014 Words 5 Pages This theory is probably the most essential motivation theory due to its perspective insight into human nature by interpreting the human behavior and actions. Identifying any gaps in the workforce needs d. In addition, it provides customers shuttle service to bring them at their homes, offices, or repair shops without fee. Also, manipulating different data and combining with other information available will give a new insight.

Next

MBA HBR : Enterprise Rent

enterprise rent a car case study

Another method used to evaluate the alternatives are the list of pros and cons of each alternative and one who has more pros than cons and can be workable under organizational constraints. Enterprise is a big company that has the approach and feel of a small business. Clear yourself first that on what basis you have to apply SWOT matrix. Therefore to select the best alternative, there are many factors that is needed to be kept in mind. Reviewing and evaluating the plan and making adjustments where necessary 3. Social Factors - Demographic shifts in the economy are also a good social indicator for Enterprise Car to predict not only overall trend in market but also demand for Enterprise Car product among its core customer segments. Starting a business and ensuring its success are two different things entirely.

Next

Enterprise Rent

enterprise rent a car case study

The enterprise was found to rent cars for business and leisure. Principles of Marketing: Managing Marketing Information to gain Customer Insights 13 th ed. As the most important objective is to convey the most important message for to the reader. By applying this theory into its motivation and rewarding system, AirAsia would be able to motivate its employees as well as satisfying their needs. However, poor guide reading will lead to misunderstanding of case and failure of analyses. Evidences should be both compelling and consistent.

Next

enterprise

enterprise rent a car case study

What features of its business concept allow ERAC to compete effectively with the existing national rental car companies? T hey get the agents referral business while… Exceptional Customer Service Enterprise Rent-a-Car Enterprise is the largest rental car company in North America with more than 65,000 employees across five different countries. It is very important to have a thorough reading and understanding of guidelines provided. However, as the company has developed it has maintained the approach and feel of a smaller business. By having a workforce plan in place it will help your business be better equipped to deal with unexpected labour shortage or labour surplus. Introduction As an organisation develops a strategy, it is not making short-term decisions. This type of travel often requires quality cars with more storage space.

Next

Case Study: Enterprise Rent A Car

enterprise rent a car case study

Changes in these situation and its effects. This will help in answering — the related costs and various sources of competitive advantages of Enterprise Car in the markets it operates in. They are compensated from their achievement, and highly applauded for teamwork. Introduction The case study is about Enterprise Rent a Car, which initiated its business in the year 1957 at USA. According to Meghan Busse, Jeroen Swinkels, Greg Merkley of Enterprise Rent-A-Car case study, Enterprise Car can use this trend to expand in adjacent areas Customer service, Growth strategy, Leadership development, Marketing, Motivating people, Organizational culture, Organizational structure. Some employees could be extroverts so working on team projects or in groups could motivate them because they have the team spirit.

Next

Enterprise Case childhealthpolicy.vumc.org

enterprise rent a car case study

From this, the company can provide convenience to customers. Employees at enterprise achieve promotion within the company reaching their full potential. Therefore, it is necessary to block the new entrants in the industry. This case study will present the marketing issues Enterprise Rent-A-Car is currently faced with as well as solutions to combat the negative impact of the stated issues that will allow them to stay prevalent in the competitive market of ground transportation. Firstly, the introduction is written.


Next