Clinique is a high-end skincare and cosmetics brand that was founded in 1968. Known for its allergy-tested and fragrance-free products, Clinique has built a strong reputation as a go-to source for those with sensitive skin or allergies. However, the brand's target audience goes beyond just those with sensitive skin.
One of Clinique's primary target audiences is women. The brand offers a wide range of skincare and makeup products that are specifically formulated for different skin types and concerns. From acne-prone skin to dry and dehydrated skin, Clinique has a product that can help. Additionally, Clinique's extensive color cosmetics line offers a variety of shades and textures to suit different skin tones and preferences.
While Clinique's primary focus is on women, the brand also targets men with its grooming products. Clinique for Men offers a range of skincare, haircare, and fragrance products that are specifically formulated for men's skin and hair. This line includes products to address common concerns such as razor burn and ingrown hairs, as well as anti-aging and hydration products.
In addition to targeting specific genders, Clinique also targets consumers of a certain age range. While the brand's products are suitable for all ages, its marketing campaigns often focus on women in their 20s, 30s, and 40s. This age range tends to be more concerned with skincare and proactive anti-aging, which aligns with Clinique's focus on preventative skincare.
Overall, Clinique's target audience is broad and includes women and men of all ages who are looking for high-quality, allergy-tested skincare and cosmetics. Whether they have sensitive skin or are simply looking for products that are free from fragrances and other potentially irritating ingredients, Clinique has something to offer.
Don't be creepy, though. For example, if many of your potential audiences are interested in gardening, you can incorporate something related to it into your marketing campaign to appeal to them. So, who makes up the Clinique target market and what attracts them to this beauty brand? Clinique's target market are customers who are not price sensitive and who pay great attention to the quality of a product. They combined facial cleansing with soap, exfoliation and moisturizing twice a day and came up with a 3-step skin care system. This is true for Clinique. Waking up throughout the night to nurse her baby, trying to get laundry done during nap times, adjusting to not getting as much self-care time as she used to.
Clinique plugs distribution in Ulta stores at Target
There are a lot of things going on at the moment in the company, because of the upcoming holidays like Christmas and New year's. Clinique has a wide range of products for all skin types, from dry to oily skin, and from young skin care to anti-aging cream. These subtle details are incredibly POWERFUL and create CONVERSIONS over time. By using the segmentation technique, Clinique can narrow down the large, diversified target audience into specific and narrowly defined groups. The company has official account on Facebook, twitter and Instagram handles and Youtube channels to promote the brand. As a small business owner, you have the freedom to be SUPER detailed about what you create and what kind of customer base is perfect for your brand. STEP 4: CREATING YOUR CUSTOMER AVATAR A customer avatar is a PERSON in mind either made up or real so that you can flesh out these super-specific details easier by actually visualizing a human beinginstead of a list of facts.
Since Clinique is a high-end cosmetic company, they must use marketing channels that enhance that image. Retrieved 23, October from One of the corporate growth strategies of Estee Lauder Inc. Common buying criteria are- prestige, convenience, quality and price. For example, if you sell electronic devices and some people want to buy a laptop, you'll keep them as a separate segment of your target audience. We will get found as a small, handmade business by diving one million feet deeper.
The Clinique Target Market: Who Loves This Beauty Brand? (And Why?)
Clinique was the first dermatologist guided, allergy tested and 100% fragrance free launched by Estée Lauder Companies in 1968. They store the goods in their warehouses, where third-party vendors list products. If customers place high importance to personalised services and prefer shopping from traditional stores rather than online channels and firm also has enough resources to open their outlets, than distribution strategy should be set accordingly. Commentary: advancing marketing strategy in the marketing discipline and beyond. Great experience should be provided in the retail store to ensure come back and repetitive sales. However, the pull strategy will require the development of a prestigious brand image that could attract the customers towards the offered product.
Focuses on the details of one potential customer. Consumers who buy Clinique as a status symbol Just like looking good and attractive is important to people, so is having the latest and greatest products. People that work at Clinique are trying to makea great first impression oncustomers. Analyze the data and find out who your target audience is and how you can change your marketing strategy to attract them. And for these people, the cosmetic properties of the product are secondary to the way it makes them feel.
Target your audience today And voila, that's all there is to find your target audience. Clinique also segments the market according to gender. Looking better is a strong need for most people. This is especially true for luxury brands like Clinique. Ads will also run in print and, out of home. The pricing strategy of the Clinique will focus on setting the list price, credit terms, payment period and discounts. International journal of information, business and management, 6 2 , 95.
Education Managers teach Consultants service and selling skills that are necessary to meet Clinique's standards. The bag will come with all sorts of all-time favourite products: an entire 3 Step Skin Care system, products for de-aging, redness, uneven skin ton, spots and pores. For every Clinique woman, leading a beautiful life is about leading a smart one. You can also look at what topics get the most engagement to determine your audience's interests. Clinique's salespeople wearing lab coats help customers find a product that suits their skin type best. So, by now, you get it.
Focuses on a group of people who have similar characteristics. Clinique is constantly introducing new products and in that way increasing sales. Otherwise, you will waste money marketing to people who have no interest in your product or service. Not only that, but by using this new strategy, cosmetic companies are lowering the risk that occures when they have only one route to market. The company is always expanding and trying to cover more territories, trying to bring their products to a bigger population. Until recently Clinique has targeted women from ages 25 and above, but now has recognized a new potentially profitable segment- teenage girls. Clinique anticipated the power of online media and how this can help the brand to increase the sale.
We launched our campaign with the StartBetter manifesto — an inspiring mantra meant to empower and encourage female consumers to share what they would StartBetter in their lives. Clinique's salespeople as I mentioned, are specially trained to understand and recognize customer's skin types and to give them skin-care advice by recomending certain Clinique products that suit them the best. Brand Equity of Clinique Brand equity reflects the overall value of the brand. The product classification is necessary for evaluating the success of the Marketing Strategy of Clinique. The company can also develop its online website to sell the product. To expand our reach beyond the owned community, we partnered with bloggers and social media influencers.