Ebay is a global online marketplace that allows individuals and businesses to buy and sell a wide variety of goods and services. In order to effectively target and serve its customers, the company uses market segmentation to divide the market into smaller, more homogenous groups. This allows ebay to tailor its marketing efforts and product offerings to the specific needs and preferences of each segment, ultimately leading to increased customer satisfaction and loyalty.
One way that ebay segments its market is through demographic characteristics, such as age, gender, income, and location. For example, ebay may target younger, tech-savvy individuals with its electronics and gadget offerings, while focusing on a more affluent, upscale demographic with luxury items like designer handbags and high-end jewelry. Similarly, ebay may target specific geographic regions with products and services that are more relevant or in demand in those areas.
Ebay also uses psychographic segmentation to divide its market based on lifestyle, values, attitudes, and interests. For instance, the company may target environmentally conscious consumers with its selection of eco-friendly and sustainable products, or appeal to collectors and enthusiasts with rare and unique items.
In addition to these two forms of segmentation, ebay also uses behavioral segmentation to group customers based on their past purchasing habits and behaviors. This allows the company to offer personalized recommendations and targeted promotions to customers who are more likely to be interested in certain products or categories.
Overall, ebay's market segmentation strategy allows the company to effectively target and serve the diverse needs and preferences of its global customer base. By tailoring its product offerings and marketing efforts to specific segments, ebay is able to build strong relationships with its customers and increase its market share in a highly competitive industry.
Handbook of Market Segmentation
This kind of segmentation helps them position their products appropriately to appeal to the target audience. They can target people based on their interests in film, Marvel, superheroes, or something similar. You can contact What are the four major steps of designing a Customer Value Driven Marketing Strategy? This group is also more likely to acquire a hobby or sell items they have collected over the years. Company Overview eBay Inc. These fee levies are the primary source of income for eBay. The ecommerce industry globally is expected to touch twenty-seven trillion-dollar mark in the year 2020. Then, the owner would be informed through eBay and the trade would take place online.
Market Segmentation: How to Do It, How to Profit from It by McDonald: New
Since Baby Boomers are independent, eBay would benefit since eBay users are in control of when and what to purchase. It is important to mention that the website is quite popular among kids age 15-19 nowadays. The company may develop a discussion forum where customers can communicate the different products they would like to buy : other users can add comments and suggest companies and products options for that product. They created an ad for their Capital One Shopping service. Jan und Di, 10. The fees model that eBay uses is often changed and this can cause problems with users, but the impact is calculated that it does not affect overall sales.
Types of buyers: The buyers are mainly collectors of unique and specific properties as the highest-grossing merchandise is antique and collectibles. Health Care SECTION V: OTHER CONSIDERATIONS AND DECISION-MAKING OVERLAYS Chapter 17. Another attractive characteristic of the Baby Boomers is that they tend to be more financially stable than the younger generation. An example of a new Shopper feature which is part of its OVP is the eBay ShopBot on Facebook Messenger. Differentiation is essential in modern marketplace because of the ease with which organizations can either develop new products or source them from third party suppliers who are working with other big brands. ContentsA Brief History of the Growth of eBay3Characteristics of the digital media and the Internet4Strategies for growth5Partnerships and Acquisitions5Payment Options7The Localised Marketplace7Increased Categories8Reduction in fees8Conclusion8Appendices9Appendix A9Appendix B9Bibliography10 Assess how the characteristics of the digital media and the Internet together with strategic decisions taken by its management have supported eBay's continued growth. Thus, they create a very compelling customer-business relationship.
Applying Autobiographical Memory to Advertising Chapter 12. Competition Although there are now few direct competitors of online auction services in many countries, there are many indirect competitors. Psychographics Again SECTION III: LIFESTYLE TARGET Chapter 8. Change country: -Select- Albania Algeria American Samoa Andorra Anguilla Antigua and Barbuda Argentina Armenia Aruba Australia Austria Azerbaijan Republic Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bosnia and Herzegovina British Virgin Islands Brunei Darussalam Bulgaria Burkina Faso Burundi Cambodia Cameroon Canada Cape Verde Islands Cayman Islands Central African Republic Chile China Colombia Comoros Congo, Democratic Republic of the Congo, Republic of the Cook Islands Costa Rica Croatia, Republic of Cyprus Czech Republic CÃ´te d'Ivoire Ivory Coast Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Falkland Islands Islas Malvinas Fiji Finland France Gabon Republic Gambia Georgia Germany Ghana Gibraltar Greece Greenland Grenada Guam Guatemala Guernsey Guinea Guinea-Bissau Guyana Haiti Honduras Hong Kong Hungary Iceland India Indonesia Iraq Ireland Israel Italy Jamaica Japan Jersey Jordan Kazakhstan Kenya Kiribati Korea, South Kuwait Kyrgyzstan Latvia Lebanon Liberia Liechtenstein Lithuania Luxembourg Macau Madagascar Malawi Malaysia Maldives Mali Malta Marshall Islands Mauritania Mayotte Mexico Micronesia Moldova Monaco Mongolia Montenegro Montserrat Morocco Mozambique Namibia Nepal Netherlands Netherlands Antilles New Caledonia New Zealand Nicaragua Niger Niue Norway Oman Pakistan Palau Panama Papua New Guinea Paraguay Peru Philippines Poland Portugal Puerto Rico Qatar Romania Rwanda Saint Helena Saint Kitts-Nevis Saint Lucia Saint Pierre and Miquelon Saint Vincent and the Grenadines San Marino Senegal Serbia Sierra Leone Singapore Slovakia Slovenia Solomon Islands South Africa Spain Sri Lanka Suriname Sweden Switzerland Taiwan Tanzania Thailand Togo Tonga Trinidad and Tobago Tunisia Turks and Caicos Islands Tuvalu Uganda United Arab Emirates United Kingdom United States Uruguay Uzbekistan Vanuatu Vatican City State Vietnam Virgin Islands U. Other retailers such as Vodafone have used eBay as a means to distribute certain products within their range. Market Segmentation, 2nd edition is written in an even more accessible style and incorporates valuable lessons learnt from working with a wide range of companies in a variety of markets over many years.
Market Segmentation: How to Do It and How to Profit from It by Malcolm McDonald (Paperback, 2012) for sale online
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. Explorer and reformer Resigned, struggler and mainstreamer eBay Inc. Solo travelers, families, and businesses made up 15. Their enthusiasm and affordability on costly, newest high-technique products which other population is less likely to purchase make them a significant purchase power for gadgets like Ipad Mini. Detailed Seller Ratings DSRs enable sellers to be reviewed in four areas: 1 item as described, 2 communication, 3 delivery time and 4 postage and packaging charges. This ad promotes their movie, Doctor Strange and the Multiverse of Madness. Ethnic Marketing and Marketing to the Disabled SECTION IV: APPLICATIONS Chapter 11.
PayPal was separated into an independent unit in the year 2015, which was earlier under the ambit of eBay. New York: Harper Collins Publishers, 1987 Nancy Lee and Philip Kotler 2015 , Social Marketing: Changing Behaviors for Good, 5th ed. The last section focuses on ways to market products and services to the various segments discovered by the applications. Globally 58% of GMV is now transacted on smartphone. Tags :: Market segmentation, Market segment, Market Targeting, Positioning, Differentiation, Marketing mix, SWOt analysis, Marketing implementation, Marketing control, Marketing return on investment Marketing ROI References Books on eBay Marketing Segmentation, Targeting, Differentiation, Positioning Analysis eBay 2021 , "eBay Annual Report", Published in 2021.
. People: eBay employees 12,600 people. Außerdem sind sie abhängig vom gewählten Versandservice und von der Bestätigung des Zahlungseingangs. For PayPal purchases an additional commission fee is charged. Porter 1985 , Competitive Advantage: Creating and Sustaining Superior Performance New York: Free Press, 1985 Michael E. Delivery times may vary, especially during peak periods.
The core purpose of Customer Value Driven marketing strategy is to build an engaging, right relationship with the right customer. Net transaction revenues primarily include final value fees, feature fees, listing and promotion fees from sellers on the Marketplace platforms and final value fees from buyers and sellers on the StubHub platforms. Marketing Strategy of eBay analyses the brand with the marketing mix framework which covers the 4Ps Product, Price, Place, Promotion. With psychographic segmentation, you can target people based on their interests and what matters most to them. Launched in 1995, about 147 million people now use eBay. Upper Saddle River, NJ: Prentice Hall, 2014 , pp. For example Blackberry tried to position itself as a provider of high end corporate security.