BMW, or Bayerische Motoren Werke AG, is a German multinational corporation which produces luxury vehicles and motorcycles. The company was founded in 1916 as a manufacturer of aircraft engines, which it produced from 1917 until 1918 and again from 1933 to 1945. BMW's corporate structure is made up of several organizational levels, including the board of directors, executive management, and various divisions and departments.
At the top of BMW's organizational structure is the board of directors, which is responsible for setting the strategic direction of the company and overseeing the performance of executive management. The board is composed of both executive and non-executive directors, with the majority being independent. The chairman of the board is Norbert Reithofer, who has held this position since May 2006.
Below the board of directors is the executive management, which is responsible for implementing the strategies and decisions of the board. The executive management team is made up of several executives, including the CEO, the CFO, and the heads of various divisions and departments. The current CEO of BMW is Oliver Zipse, who has held this position since August 2019.
BMW is organized into several divisions and departments, which are responsible for different aspects of the company's operations. The Automotive division is responsible for the development, production, and sales of BMW's vehicles, while the Motorcycles division is responsible for the development, production, and sales of BMW's motorcycles. The Financial Services division provides financing, leasing, and insurance services to BMW customers, while the Customer Service division is responsible for providing after-sales support to BMW customers.
In addition to these divisions, BMW also has several departments that are responsible for specific functions within the company. These departments include research and development, marketing and sales, finance, and human resources.
BMW has a strong corporate culture that is centered on innovation, quality, and customer satisfaction. The company places a strong emphasis on continuous improvement and encourages its employees to be proactive and take initiative in their work. BMW also values diversity and has a strong commitment to sustainability, both in its products and in its operations.
Overall, BMW's organizational structure and culture are closely aligned with the company's strategic goals and values. The combination of a clear and effective corporate structure and a strong and values-driven corporate culture has helped BMW to achieve success and maintain its position as a leader in the luxury vehicle market.