Coca-Cola is a globally recognized brand and one of the largest and most successful companies in the world. As such, its corporate level strategy plays a significant role in its overall success.
At the corporate level, Coca-Cola's strategy focuses on expanding its reach and increasing its market share through a variety of methods. This includes acquisitions of other companies, partnerships with local businesses, and the introduction of new products.
One key aspect of Coca-Cola's corporate level strategy is its focus on diversification. The company has a wide range of products, including carbonated beverages, sports drinks, juices, and teas, which allows it to appeal to a diverse customer base. In addition, Coca-Cola has a presence in over 200 countries, making it a truly global company.
Another important aspect of Coca-Cola's corporate level strategy is its focus on sustainability and social responsibility. The company has implemented a number of initiatives to reduce its environmental impact, such as increasing the use of recycled materials in its packaging and investing in renewable energy. Additionally, Coca-Cola has a number of programs in place to give back to the communities in which it operates, including education and job training initiatives.
Overall, Coca-Cola's corporate level strategy is centered on expanding its reach, increasing its market share, and being a responsible and sustainable corporate citizen. These efforts have contributed to the company's continued success and have helped it maintain its position as a leader in the global beverage industry.
Strategy :: The Coca
The company has to change drinks to fit taste and flavor into season or public demand. Pestle analysis This is a management analysis tool which is an acronym for political, economic, socio-cultural, technological, legal and environmental factors that affect the company. The actions free up time, resources, and energy for growth and facilitate accountability and speed of execution across the frontline areas closest to the consumer. Growth through collaboration, as is characteristic of Coca-Cola, is identifiable through the use of teams, a diminution incorporates staff, matrix-type structures, the simplification of prescribed systems, an increase in conferences and educational programs, and more refined information systems in gathering data and facilitating management Mikel, 2007. Introduction The international soft drinks market is never complete without the mention of the leading player in the market s Coca-Cola. In effect, the company launched Coca-Cola University, a virtual and global university for all learning and capacity development. Over time, it has managed to create a strong corporate brand name and has all the way through by various products across the many markets created strong product brands and consequentially strong brand equity.
Coca
It is hard to sell to people that have changed their desire to consume your product and now want another product the company is not offering. Though the company provides quality guideline measures to the distributors, it may be hard to enhance such directives as the bottlers possess considerable powers over the company. Then, it delved into new product development through diet coke and later started to diversify its portfolio by coming up with various carbonated soft drinks like Fanta, Sprite among others. For instance, the company satisfies the needs of old health conscious consumers by providing Diet Coke, Odwalla products and Vitamin water. Other non-Monetary benefits that these executives enjoy are health and welfare benefits through various forms of insurance covers, protection for their dependents through cover remunerations, paid lifestyle benefits like paid vacation and holidays, telecommuting, and health club discounts among others Morningstar, 2016. In the soccer promotions, the company makes attempts to incorporate a theme affecting the given society in trying to bring optimism in life and other areas. Opportunities There is an emergent market in the area of healthy beverages like diet soft drinks and the consumption of bottled water.
Business Level and Corporate Level Strategies
The training seeks to ensure that the new employees hold the competence required by the company, and they improve productivity as well. In terms of markets, commercial beverages represent approximately 70 percent of beverage consumption in the developed world, and we have a 14 percent volume share across cold and hot nonalcoholic beverages with a very small position in flavored alcohol beverages today. We believe we now have a strong portfolio of brands that will enable us to address all drinking moments and we will continue to grow these brands through focused execution and targeted innovation where relevant. The values that the company reflects do not resonate well with the numerous health concerns expressed about obesity Bond, 2013. For Coca-cola, there are clearly identifiable core competencies of the company that if the company focuses on then, the future will be easy to conquer.
What is Coca
It is a leading producer and supplier of soft drink products. Through the vision and mission of the business, the employees of the company are guided to constantly remember the objectives of the company and the direction it aims to take for the future The Coca-Cola Company, 2016. This has been mainly due to decreasing consumer power as inflation and employment tends to reduce consumers real income and disposable income. Other Organizational Structures : Other Organizational Structures 1. Another general political issue is political instability in given regions. For example, Coca-Cola, the world's most popular beverage, is known for its distinctive flavor and value offer Sharma et al.
