Swot analysis of mobilink. Internal Business Analysis Of Mobilink 2022-10-09
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A SWOT analysis is a strategic planning tool that helps organizations assess their strengths, weaknesses, opportunities, and threats. It is often used to identify and evaluate the internal and external factors that can impact an organization's performance. In this essay, we will conduct a SWOT analysis of Mobilink, a telecommunications company based in Pakistan.
Strengths:
Mobilink has a strong brand presence in the Pakistani market. It is the country's largest telecom company, with a customer base of over 50 million.
The company has a comprehensive network of cellular towers and fiber optic cables, which allows it to offer reliable and high-quality mobile and internet services to its customers.
Mobilink has a wide range of products and services, including voice calls, SMS, internet data packages, and value-added services such as music streaming and news updates.
The company has a strong financial position, with high revenues and profits. It has also made significant investments in research and development, which has allowed it to introduce innovative products and services to the market.
Weaknesses:
Mobilink's customer service has been a source of criticism for the company. Many customers have complained about long wait times and unhelpful support staff.
The company's pricing may be perceived as high by some customers, especially in comparison to its competitors.
Mobilink's reliance on the Pakistani market means that it is vulnerable to economic and political instability in the country.
Opportunities:
There is significant potential for growth in the Pakistani telecom market, as the country's population and demand for mobile and internet services continues to increase.
Mobilink could expand its product and service offerings to include new technologies such as 5G and IoT.
The company could also explore opportunities to expand into other countries in the region.
Threats:
Mobilink faces intense competition from other telecom companies in the Pakistani market, such as Zong and Telenor.
The company is also exposed to regulatory risks, as the Pakistani government has the power to set policies and regulations that can impact the telecom industry.
The rise of low-cost mobile virtual network operators (MVNOs) could also pose a threat to Mobilink's market share.
Overall, Mobilink is a strong and well-established company in the Pakistani telecom market, but it must continue to address its weaknesses and adapt to changing market conditions in order to maintain its competitive advantage.
What Is Swort Analysis Of Mobilink In Pakistan?
They launch a new slogan during cricket season. Pioneer in GSM service in Pakistan. In 2012, it capitalizes on its infrastructure investment, increased coverage and great customer relationship management. Pioneer cellular service in Pakistan to provide coverage on the M2 motorway. In addition to providing advanced voice communication services that makes the lives of millions that much easy, we also offer a host of value-added-services to our prized customers. Following is an analytical account of the general environment of Jazz.
My internship started on 22nd November, 2010 and lasted for 8 weeks until 24th January, 2011, with the official working hours starting from 9am to 5:30pm. People like to receive good service when they have questions or trouble shooting with their phones, bills, and such. Threats There are three competitors of Jazz: Telenor, Zong and Ufone. In the medieval times the concept of communications through the light signals was first introduced by the Sailors. . Inaccurate information about population culture and promoting products are not best suited for customer demands can affect the success of an organization marketing campaign. Moreover it is useful when an organization wants to enter into a new country or region as its use helps to formulate basic assumptions about the business scenario.
The services of Mobilink World are very helpful and attractive for its users due to its reliability and inexplicit innovations. Population education and Social mobility: people of Pakistan are not very much educated. In this service, they provide long hour calls at low rates with recipe tips and free shopping within their budget. It basically includes marketing environment, marketing strategy, marketing organization, marketing systems, marketing mix, marketing productivity and profitability. Legal factors Data Protection and Data Privacy are of the utmost importance to the firm Exhibit 8. On a very short notice they solve the customer problems.
It also identifies several areas of accomplishment and the foreseeable challenges that are found in an organization which are a cause of affecting return on investment ROI. The CRPs not only assist but also drive community mobilization, baseline studies, impact evaluations and project monitoring. Please also indicate your current academic status including any financial support that you have for your studies. Technological factors The company does recognize that WhatsApp, Facebook Messenger etc. At the same time, Mobilink places high importance to its coverage, which is why we cover you in 10,000+ cities and towns nationwide as well as over 130 countries on international roaming service.
There are a few other barriers that affect the marketing plan of any organization, they are given bellow Economical factors Every business is affected by economic factors locally and internationally. It is going through a process of rapid change in the world of technology. Due to the very large number of documents uploaded by the applicants, it is not possible to read any unsolicited documents. Hence, the company has decided to digitize its internal network, and the company is going to expand its jazz cash business and keep growing it since its already the biggest incentive of this sort in the country and has a rather bright future. Moreover as matter of fact national income distribution is very unequal or unfair in Pakistan due to the domination of elite class on key government posts. With the innovation potential yet at hand and the creativity index high, Jazz General Environment Jazz a domestic organization having attained an exclusive status due to its operations within Pakistan tackles the challenges in its general environment well to ensure efficiency and effectiveness on the end of the company.
We can clearly say that the brand image of Mobilink id the strength of the company Customer care Mobilink has developed a sound image in the field of solving customer problems. Weaknesses Although Mobilink is covering whole Pakistan but its call rates are high and network quality is poor. The acronym, SWOT stands for strengths, weakness, opportunities and threats of a particular company. It defines the various level of management and its span of control. Country Brand Name Market Share Algeria Djezzy 73. However no cable connection existed until TAT-1 was inaugurated on September 25, 1956 providing 36 telephone circuits. Through this service the family members can share their any time.
The division of activities serves to establish the duties of each job and in turn, the responsibilities of the employees who are assigned to the job. These sets are available at all Mobilink's Customer Service centers. Mobilink Jazz is catering to the mass market which means both the poor and the elite. Rashid Saeed Submitted By: Muhammad Ihsan ul haq MB-09-02 MBA Morning 2nd Semester 2009-12 Tile of Course: MARKETING MANAGEMENT BAHAUDDIN ZAKARIYA UNIVERSITY MULTAN BAHADUR SUB CAMPUS, LAYYAH 1 Cover Quality Aur Rate pe No Samjhota MOBILINK Mobilink GSM PMCL , a subsidiary of Orascom Telecom, started its operations in 1994, and has become the market leader both in terms of growth as well as having the largest customer subscriber base in Pakistan - a base of over 28 million and growing. It involves the specifying the objectives of business ventures or projects and identifying the internal and external factors that are favorable and unfavorable to achieving that objective.
It focuses on enhancing the intrapreneurial potential of the employees, especially entertaining the ones who have cost-cutting solutions for the company. Pukhtunwali and its Depiction in Pakistani Advertising. New and improved technologies are emerging nowadays in Telecom sector from which Mobilink can benefit a lot in terms of cost and competitive advantage. The auditors explain objectives, procedures, time frame and expected audit output, and required participation from each manager. These sets are available at all Mobilink's Customer Service centers.
Economic factors In Pakistan rising unemployment is leading to an increase in poverty. Such expenses affect the pricing per plan that is offered to consumers and thus, in turn, reducing the amount of profit left to build towers and resources- yet what Jazz can be proudest of is the fact that their signals go to the most remote areas of the country in comparison to their competitors like Zong, Telenor and Ufone. Please indicate the file names below 5. For corporate target market they use the selective distribution strategy. It is expected from the mushroom growth of its customers that it will soon capture a large market share hence if Mobilink keeps its call rates high it is expected that a large percent of young Mobilink users will switch over to Zong. In line with global trend and for meeting the emerging demand, major initiatives have been taken by Mobilink to upgrade its network and also to introduce a range of new value added services like Broadband And so I have also selected their department of Broadband for my Internship. Indigo ignited an evolution in the communication industry redefining the essence of the post-paid services in Pakistan.
Mobilink is the leading telecommunications company in Pakistan. Pakistani place a lot of importance and patriotism in their most loved sport: Cricket. It is used for prognosis and diagnosis purpose, similarly for preventive and curative purposes. Pioneer cellular service in Pakistan to provide coverage on the M2 motorway. Another issue was shortcoming in the devices, in order to minimize this weakness T-Mobile came out with more 4G android phones such as the Galaxy S II, HTC one S but what really made T-Mobile gain back its revenue and receive new customers was when the Galaxy S III, Nexus, and Galaxy Notepad came out in late 2012. Date of Internship I have done my internship from 22nd November, 2010 to 24th January, 2011 in Mobilink Main Office University Road Peshawar, with the official working hours starting from 9am to 5:30pm. Jazz, with the 40% customer base in the market, bridges this digital divide through the tactics of its own.
