Marriott bedding program case study. childhealthpolicy.vumc.org 2022-10-24
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Marriott International is a leading hospitality company that operates over 30 hotel brands, including Marriott, Sheraton, and Ritz-Carlton. The company has a reputation for providing high-quality accommodations and amenities to its guests, including comfortable bedding and linens.
In 2010, Marriott decided to revamp its bedding program in order to enhance the guest experience and differentiate itself from its competitors. The company worked with Westin Hotels & Resorts to develop the new bedding program, which included a new mattress, box spring, bed linens, and bedding accessories. The program was designed to provide a luxurious and comfortable sleeping experience for guests, with a focus on high-quality materials and attention to detail.
To launch the new bedding program, Marriott invested in a comprehensive marketing campaign that included television commercials, print ads, and social media promotions. The campaign highlighted the key features of the new bedding, such as the comfortable mattress and high-thread-count sheets, and emphasized the importance of a good night's sleep for travelers.
The new bedding program was met with overwhelmingly positive feedback from guests, who reported that they slept more comfortably and had a more enjoyable stay as a result of the upgraded bedding. In addition to enhancing the guest experience, the new bedding program also had a positive impact on Marriott's bottom line. The company reported that the program contributed to an increase in guest loyalty and repeat business, as well as a boost in revenue.
Overall, the Marriott bedding program was a successful example of how a company can differentiate itself through the use of high-quality amenities and thoughtful attention to detail. By investing in a comprehensive marketing campaign and focusing on the needs and preferences of its guests, Marriott was able to create a memorable and comfortable experience that contributed to its overall success.
Case Study_ Marriott's Bedding childhealthpolicy.vumc.org
These teams were instrumental in identifying potential issues, building and maintaining support for the bedding program among property management teams, and working with individual properties to track implementation progress. In 1987, Marriott 's sales grew up by 24% and its return on equity stood at 22%. The primary distributor, American Hotel Register AHR , was responsible for receiving the bedding from a variety of vendors primarily overseas manufacturers , stocking, repacking and shipping the majority of the bedding items to each property. Use a 34% tax rate. Additionally, product testing in properties was essential to show that the new bedding could be properly executed in hotels of various sizes. The project team developed and implemented a compelling bedding package for more than 628,000 beds across 10 Marriott lodging brands throughout the world in two years. This results in more revenue.
Each year Marriott produces a sustainable report which involves goals achieved and future goals. The high quality of the team members contributed to the value of the planning process. The main objectives of Atlantis project partnership included reducing project costs and schedules, eliminating change orders and claims, improving communication by developing Porter's 5 Forces 1482 Words 6 Pages The competitive landscape of the mattress industry makes it difficult for new business to engage in this industry. The project had several levels of and processes that depended on project teams and other stakeholders. Coordination among the distributors was critical and was managed by the PMO and NALO Procurement Team. Breuer was individually acknowledged for her key role in managing the project. Her duties included maintaining communication among all parties, conducting regular team meetings with clear agendas covering upcoming milestones, identifying issues or risks and recognizing major accomplishments.
Marriott's Bedding Program : Project Success Outcomes
Critical to gaining the support of owners and franchisees was the presentation of customer research that demonstrated the compelling desire of guests for new bedding. Initially, the PMO was responsible for a portion of the overall program, but it quickly became evident that it would be more efficient to leverage teams across all the brands. Their endorsement of the Bedding Program was essential for its implementation, since they would bear primary responsibility for the necessary financial investment. Thousands of people, including property management teams, more than 40,000 housekeepers and more than 10,000 laundry associates, had to learn how to transform their bedding and then maintain it. Marriott is determined to develop and to enhance its position in each division and remain a premier growth company as stated in the annual report 1987. ChallengesOne of the most ambitious projects undertaken by Marriott International, the Bedding Program produced several challenges on a global scale that the company had to overcome throughout the project lifecycle if it was going to prove successful in the end.
Marriott had an existing bedding standard prior to the Bedding Program initiative in 2004. As a result, bedding orders were generated even before the procurement team had finalized all the pricing. The goal of the event was to showcase the new beds for both headquarters associates and the media. What is the weighted Average Cost of Capital for Marriot Corporation? Oh, yes, she answered with alarm. The momentum fueled by the event reverberated through every project team and at every property as guests asked about the new bedding and when it would be installed in the hotels. Training had to be specific to the bedding packages designed for different brands. International procurement was complicated by the fact that Marriott has hotels in 67 different countries, each with individual requirements and restrictions regarding imported goods.
Thus, it was held to be Fees for Technical Services. It employs 168,600 employees working in 4,000 properties in 90 countries. Marriott for each team responsible for the success of the project. Hyatt is eco friendly and strives to create little impact on the environment. Green Building Council USGBC for Leadership in Energy and Environmental Mariott Corporation Case Study Marriott 's corporation: the cost of capital What is the weighted average cost of capital for Marriott Corporation? King beds are in three different sizes, impacting the length and width of sheets that had to be ordered. This allowed decisions to be made quickly and at a senior level in the organization.
These individuals formed the heart of the competition, allowing Marriott to adapt to a tight project 1 timeline with tough compliance across the hotel system to realize competitiveness in the market. A priority for one project team might require the support of second project team, but might not be a priority for the second team. The capital requirements are very high to get economies of scale. A celebration at the end of the project included a reception and, again, a public acknowledgement from Mr. The results exceeded our expectations in development, testing, communications, creating procurement and support channels, and roll out to over 2,400 hotels worldwide.
The quantity of orders submitted exceeded expectations; therefore, it was necessary to develop a strong group of trained individuals quickly. Marriott established the project in Q1 2004, developed the specifications and tested the product in Q2 2004 through Q1 2005, ordered the bedding in Q2 2005 and implemented the new bedding standards in over 95% of the properties by Q1 2006. Marriott contracted an outside distribution company to receive, repackage, and ship the bulk of the bedding to the properties. Approach We applied the following formulae to calculate the WACC: Our assumptions are explained in the next section. Project Integration Management Project integration was implemented in the Bedding Program by combining related projects into a program.
The owners, who were responsible for the financial investment in the new bedding, have been extremely pleased with the results. The project team developed and implemented a compelling bedding package for more than 628,000 beds across 10 Marriott lodging brands throughout the world in two years. The bedding program presented the company an opportunity to use those processes on a scale never before attempted. These teams were in charge of identifying the new bedding concept for each brand, developing the specifications to support those concepts, projecting system-wide implementation costs and ongoing operating costs, conducting market research with consumers, testing products in hotels, establishing the new bedding standards, creating training and implementation materials to ensure proper execution, and conducting conference calls with properties during implementation to provide assistance and monitor progress. Introduction The Marriott Bedding Program is one of the most ambitious programs that Marriott has ever undertaken.
. Each distribution team was responsible for tracking actual and projected shipments and shortfalls by item, by week. The Marriott Bedding Program was a top three finalist for Project Management Institutes 2007 Project of the Year award. The project management tools were adapted to the particular needs of a service industry and the specialized products of the hotel business, but the basic processes were essential to completing the project on time and on budget. Additionally, product testing in properties was essential to show that the new bedding could be properly implemented in hotels of various sizes. PROJECT SUCCESSES AND CHALLENGES Successes: Overall, the project came in under budget, on time, and with high compliance. In addition to the transformation of all bed linens across all Marriott brands and properties, the company saw an opportunity to save money and become more environmentally friendly through the establishment of a linen reuse program.
Marriott Bedding Program completes global bedding upgrade with certified project managers
For example, existing mattresses—especially in limited service hotels—were of various depths. In addition, across all brands the Bedding Program involved over 1,850 different products such as mattresses, pillows, sheets, pillow cases, etc. Marriott owns around 4,200 properties in 80 countries, and those numbers continue to rise each year. Our approach is outlined in the next section. For a comprehensive list of PMI marks, contact the PMI Legal Department.
