Jones blair company. Case Analysis: Jones Blair Company Study Example 2022-10-30
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Jones Blair Company
Problem Statement: Where and how should Jones Blair Company engages its corporate marketing efforts among the various architectural paint coatings market? In this area between 1995 and 1998 the average sales for the whole market have been a 50. These areas do not consist of specific locations, but can be better broken in to rural and urban. The decision to be made will have a great impact on the operations of the company. The question of whether to advertise in the television, print media, through word of mouth, or other smaller approaches should be considered carefully for the desired effect to be got. This strategy, if well implemented, can significantly increase the market share of the company. A status quo situation does not address the potential loss of the target market.
Architectural paint is sold towards different types of customers. Included in the presentation would be set of priorities to focus on over the next year, a clear plan and the expense p. . Problem The issue at hand for the company is to increase its market presence and making its product known to the consumer to increase the sales of the company. One of the major approaches that need to be put in place is the price reduction of the products of the company since this is one loophole that is giving the competitors an upper hand when selling the product.
The metropolitan DFW area is the major area for Jones Blair in terms of sales and business… Houzit Homewares Bsbmkg609A Assignment For this particular marketing assignment we are looking at an organisation based in the leafy suburb of Brisbane. Professor Stevens… "The Wallace Group" Strategic Management and Business Policy The Wallace Group is devised of three operational groups which include Electronics, Plastics and Chemicals Stybel, p. Jones Blair Company is fortunate in that they have the option to maintain the current approach. This is due to the popularity of do-it-yourself projects. This may be done by reducing the cost of production of the paints, which may include removal of unnecessary cost which are not adding value to the process or reducing the amount of money spent on a given item if it is rated to be on the higher side and which can still be reduced without significant effects to the quality of the paints. Special purpose coatings are formulated for special applications or environmental conditions extreme temperatures, exposure to chemicals. The VP of Operations has suggested a 20% decrease in price to better compete with the mass merchants who are gaining a foothold on the paint industry.
The main business operations of the company include energy efficiency surveys, renewable energy advice, and installation, mis-sold payment claims, price comparison services, debt management plans, on-line fuel switching and much more. This would mean making no changes to the current business model as it stands in regard to corporate marketing efforts. If the already existing methods of advertising are not giving the desired results, then they should be substituted with more effective ones McGladery manufacturing Survey Para 4. There are eight currently employed sales representatives; we have only added five new accounts in the last five years. The company is stable within the market with over two-hundred accounts with retailers.
He also would like to reach 15 of the surrounding counties with television commercials. Currently Jones Blair is spending 3 percent of its net sales on advertising. This could attract the attention of such curious painters. Price reduction This is another viable and possible solution to the problem being faced by the company. In developing their strategy forward, Jones must address two key issues to address the problem statement. The ability to stay relevant with the increased pressure from the mass merchants, Jones Blair must continue to develop its customer relationships as well as increase its visibility to the professionals. Another key factor for the do-it-yourselfers is they often choose the retailer first, usually a mass retailer, as opposed to a professional who is focused on products that will establish long term customer relationships.
The Jones Blair Company is currently at 25% brand awareness, and the Vice President of Advertising believes that a 30% awareness level will solve the problem. A decision to reduce the price of the product will be much welcome but there is the question of whether the profit margin of the product will still be large enough to ensure that the company stays in business profitably. Secondly, I would utilize external communications such as service surveys, I would make them available at every table, with menus, and at the cash register for customers. . With the loss of confidence on the stature of the company's assets, Railtrack imposed numerous rulings on speed limits with the Train Operating Companies TOC throughout Britain Kain, 1998; Modern Railways Railtalk, 1999. These are the reasons why our efforts should be focused on hiring a new sales person who will focus on developing new retail account leads and presentations, as well as calling on professional painters to solicit their business through our dealers. The Jones Blair Company has been put into a situation where the peak season for their primary market, paint, is coming up.
This, however, may not be of priority for now since an increase in the staff will result in the cost of production for the product which is already high and possible ways of reducing it are being sought. This would be a possible avenue to try and reduce the cost of production. This is also because of the increasing quality of paints. Account penetration in the non-DFW area is currently only 16%. According to me the biggest strength for Jones Blair is their high quality of products, as they have been in the industry for a very long time and have invested a decent amount into research and development work. A viable option for Jones Blair Company is to maintain the current approach. Philips too had been a victim to such oppressive forces that actually resulted in the decline of the company.
It is first in the store in step four that the costumer decides what product to choose. Jones Blair Company has been able to successfully preserve its margins even with spending increases in research and development, material and labor costs. . The company maintains its manufacturing facility and headquarters in the Dallas-Fort Worh area. Jones Blair Company has a respectable market presence and more than adequate profitability margins. As seen above, a proper decision needs to be made so that it will not only solve the current problem but will be a long-term solution to the issue. They will even buy products which on a normal occasion they would not have bought but they buy it anyway due to the convenience of not having to make another stop at another shop for that item only Michael and Hicheon 767.
