Coca cola analysis report. Coca Cola Company 2022-10-08
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Coca-Cola is a globally recognized brand and one of the most popular and valuable companies in the world. The company has a long history dating back to 1886, when it was first invented by John Pemberton in Atlanta, Georgia. Since then, Coca-Cola has become a household name and is known for its signature red and white branding and iconic red can.
Coca-Cola is a leader in the beverage industry, with a diverse product portfolio that includes carbonated soft drinks, juices, sports drinks, and other non-alcoholic beverages. The company operates in over 200 countries and territories around the world and has a strong global distribution network.
One of the key strengths of Coca-Cola is its brand recognition and loyalty. The company has built a strong emotional connection with its customers over the years through effective marketing campaigns and a focus on customer experience. Coca-Cola has also invested heavily in research and development to continuously improve its products and meet changing consumer preferences.
However, Coca-Cola has faced challenges in recent years, including declining soda sales and increasing competition from healthier beverage options. In response, the company has diversified its product portfolio and focused on innovation to meet changing consumer needs. For example, Coca-Cola has introduced a range of healthier beverage options, such as plant-based drinks and low-calorie options, in an effort to appeal to health-conscious consumers.
In terms of financial performance, Coca-Cola has consistently been a profitable company. In 2020, the company reported net revenues of $37.2 billion and net income of $7.2 billion. The company has a strong balance sheet, with $24.2 billion in cash and cash equivalents as of December 2020.
Coca-Cola has also demonstrated a commitment to sustainability, with a focus on reducing its environmental impact and supporting communities around the world. The company has set ambitious sustainability goals, including a target to collect and recycle the equivalent of every can or bottle it sells by 2030.
Overall, Coca-Cola is a well-established and successful company with a strong brand and a diverse product portfolio. While the company has faced challenges, it has demonstrated a commitment to adapting to changing consumer needs and a focus on innovation and sustainability.
(PDF) Strategy Analysis of Coca
Trade sanctions impact the industry due to the effect on sales and prices of products in the market. Get your paper price 124 experts online 2. Global Business and Marketing Strategies Annual report of the year 2005 highlights that company markets its beverage products in more than 312 countries or territories around the world. In relation to the price of inputs, the supply of Coca-Cola will increase if the price of inputs is reduced Chappelow 2019b. Counter-Cola: A multinational history of the global corporation. There are certain more things that are needed to be handled and if left unhandled then they will become a big loss.
Annual Report Analysis on Coca Cola Sample Essay Example
The modern-day business environment is forced to embrace technology in virtually all its functional areas, and this poses a challenge to many organizations whose products are based on traditional business models. Listed on the amalgamate balance sheet for Coca Cola is accumulated other comprehensive income. This approach offers Coca Cola the chance to deal a large geographic, diverse area. Other products offered by the company include Limca, Thums Up, Maaza, and Viting, which is a beverage fortified with micronutrients Coca-Cola, N. These factors, alongside the company's logo, enhance recognition of the products by customers.
Coca-Cola Revenue 2006-2019 KO. Perhaps it is time the company diversified into food and snacks franchising. The company intends to produce more natural drinks that provide health benefits such as hydration and nutrition Coca-Cola Company, 2017. Its drinks have a unique taste that consumers are accustomed to. The company's aggressive and expensive marketing strategy ensures the global presence of its products. The main focus of the case is how modern beverage companies pollute the environment with their plastic product and give consumers wrong information about recycling.
The paper will then delve into discussing the products offered by Coca-Cola. An increase in pricing by one company would be addressed by the retention of initial pricing by the other. It can be seen, therefore, that the different stakeholders pose a challenge to the organization trying to concentrate on satisfying the interests of the shareholders who are the most important of all the stakeholders. The core strengths, which are the distribution network, the brand, the unique marketing and advertising expertise, are examined in detail below. The creation of strong distribution networks requires a lot of capital investment and interrelations, which most companies lack. More specifically, the company manufactures and supplies Coca-Cola, Fanta, Sprite, and Minute Maid. SWOT analysis stands for strengths, weaknesses, opportunities, and Threats.
Cash and Cash Equivalents GuruFocus, 2020. Additionally, it must continue to evaluate its economic performance and company objectives on a continual basis to ensure sustainable development that positively impacts the The company has previously outlined its commitment to monitoring its performance with regards to social responsibility against benchmark brands and continues in efforts to operate as a business model business citizen by continuously re-evaluating its decisions to improve the quality of life within the communities in which it operates. . Learn more Economic Factors The Coca-Cola Company has nearly 50% of the market share in the market of carbonated beverages. The need to create strong distribution networks that can serve a global market is the other barrier to entry to this industry. Therefore, they need to carry out their operations in such a way that they take advantage of the opportunities presented by the external environment. The other characteristic fitting the description of the non-alcoholic beverage industry in the world is the price rigidity present among the different companies in the industry.
The company is one of the members of The Per Cent Club, which is a group of companies that are committed to making sizable changes in the global 2030 Water Resource Group meeting in Peru, our partnership with the United States Agency for International Development USAID to collaborate with other organizations to improve the availability and uptake of medicines and health services for the vulnerable in Africa and engagements with United Nations General Assembly for The company has also made tangible efforts towards meeting its CSR goals. The move was intended to ensure the company maintains its dominance in the industry. A report published by the Havard School of Public health found that people who ingest 1-2 cans of sugary drinks are 26% more likely to develop type 2 Diabetes. This is because the producers will be able to produce more of the product. The high amounts of calories also contribute to food-related diseases, including obesity and diabetes.
Since the emerging markets continue to grow at high rates, the geographical diversification is the method to offset the downturn in the developed markets and mitigate the risks related to the volatility of the specific local markets. It owns the majority of soft drinks available in coolers and vending machines in the western world. Brand creation and growth, to such an extent, requires several years. The production of sugary soft drinks had previously dominated the industry. Recycling is good, but when it is done properly. The majority of revenues are still driven by the core CSD brands, and the company relies heavily on its performance in this traditional segment.
For the three old ages presented on statements of net incomes. The brand image is widely accepted. Renowned Brand: In a ranking published by The brand awareness of Coca Cola is immensely high. The sustainable growth rate of Coca Cola is calculated, and its values are given in Table 2. Other companies have filled this gap through the production of healthier drinks.
In 2019, they reported compliance to the requirements of their stakeholders with regards to sustainable production and marketing initiatives, which creates economic value to the stakeholders that comprise their customers, governments, suppliers, partners, distributors, and investors and protected the interest of all parties through sustainable The company also aims to make 100% percent of their plastics recyclable by the year 2025 sights the need and its commitment to play a role in dealing with the ecological crisis caused by plastic pollution. Countries like the U. Journal of Knowledge Management, 65 2 , 13-36. Contemp Econ Policy, 714—734. Conclusion It has been seen that the external environment presents a great challenge to any organization.
Company has the opportunities to make investment into the developing countries. The company set to run its business in a way that ensured that it concentrated on consumer needs, offering them choice and convenience Coca-Cola Company, 2017. Does the company utilize the indirect or direct method of the hard currency flow statement? Even though the business considers the government as the custodian of the social welfare of people, organizations have over the recent past been charged with the responsibility of satisfying the social needs of the community. Currently, the company has retail and distribution stores in many countries across the globe. To meet the needs of these consumers and maintain its dominance in the beverage industry, Coca Cola seeks to reduce the amount of sugars in its drinks and produce no sugar drinks too. The company's unique products appeal to most consumers creating brand loyalty.