The absolute threshold is a concept in psychology that refers to the minimum amount of a stimulus that an individual can detect. In the context of consumer behavior, the absolute threshold can have a significant impact on how consumers perceive and respond to marketing messages and other stimuli.
One example of the absolute threshold in consumer behavior is the threshold for detecting changes in pricing. For example, imagine that a consumer is shopping for a particular product and sees that it is priced at $100. If the price were to increase to $101, the consumer may not even notice the difference. However, if the price were to increase to $200, the consumer would likely perceive the price change as significant and may decide to purchase a different product or wait until the price goes down.
Another example of the absolute threshold in consumer behavior is the threshold for detecting changes in product quality. For example, if a consumer is used to purchasing a particular brand of chocolate that has a smooth and creamy texture, they may not notice a slight change in the texture of the chocolate. However, if the texture becomes grainy or hard, the consumer is likely to perceive the change as a significant decrease in quality and may decide to switch to a different brand.
In the world of marketing and advertising, it is important for companies to understand the absolute thresholds of their target consumers. By understanding what stimuli are most likely to be noticed by consumers, companies can tailor their marketing messages and products to better meet the needs and preferences of their target audience. For example, if a company knows that its target audience is sensitive to changes in pricing, they may be more inclined to offer promotions and discounts to help drive sales. On the other hand, if the company knows that its target audience values product quality above all else, they may focus on highlighting the high-quality materials and craftsmanship of their products in their marketing efforts.
In conclusion, the absolute threshold is a critical concept in consumer behavior that refers to the minimum amount of a stimulus that an individual can detect. Understanding the absolute thresholds of consumers can help companies tailor their marketing messages and products to better meet the needs and preferences of their target audience.
Thomson Reuters Acquires Highline Financial (Again) • Integrity Research
Contributor Will Edick, Partner at Pickard and Djinis LLP, covers legal topics relating to investment research and invites questions which he will address in future articles. With headquarters in New York and major operations in London and Eagan, Minnesota, Thomson Reuters employs 55,000 people and operates in over 100 countries. Highline Financial provides detailed data on the U. Highline makes Thomson more competitive with SNL Financial, which has been collecting bank data since 1987, and gives it an edge against arch-rival Bloomberg LLP. Presumably, this time the product will be a keeper. The full press release follows: Thomson Reuters Acquires Highline Financial Meeting the Markets Need for More Robust Financial Institution Analytics New York — November 1, 2010 — Thomson Reuters today announced it acquired Highline Financial, a financial information and analytics provider focused on the US banking sector.
In September, Thomson Reuters launched Eikon, a new desktop platform for financial professionals, which has had more than 1,000 new sales not upgrades from other Thomson Reuters products , according to the company. . Theinformation will be available on Thomson Reuters Eikon, Thomson Reuters recently launched next-generation desktop, in 2011. Drop us a line at editorial integrity-research. Highline Financial Highline Financial is the preferred source of banking information and analytics with decades of experience serving the financial industry. New York — Thomson Reuters announced yesterday its acquisition of Highline Financial, a data provider specializing in the U.
For more information visit www. For more information, go to www. Highline Financial clients will benefit from having access to the depth and breadth of Thomson Reuters global content, support and infrastructure. Our mission is to deliver the highest quality and most relevant banking information and analytics solutions that enable our clients to manage financial risks and make profitable investment decisions every day, at a lower cost of ownership. Market dynamics are creating a strong need for deep data and analytics as the financial sector experiences a tremendous level of new regulatory oversight, post crisis performance monitoring, bank closures and overall industry consolidation. Terms of the agreement were not disclosed. Ironically, Thomson sold in 2004 the properties to Highline that it is now buying back.
In 2004, Highline Data acquired insurance and banking data assets from Thomson Media, then a division of The Thomson Corporation, as it was spinning off its Sheshunoff Information Services properties which it had acquired in 1988. The acquisition supports Thomson Reuters strategy of providing timely, accurate and high quality information by expanding its offering to include differentiated financial content and analytics for the banking and capital markets sector. Highline Financial, formerly Highline Data, was part of a shell company created by Spire Capital Partners in 2003 when it acquired the assets of The National Underwriter Company, which published newsletters and other publications targeted to the insurance industry. Send suggestions to editorial integrity-research. We do this by combining our focused industry expertise in banking with best of breed industry partnerships to fulfill the real-time strategic needs of executives, business leaders and analysts in financial institutions, corporations and public sector agencies. .