British airways strengths and weaknesses. SWOT analysis of British Airways 2022-10-05
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A contract is a legally binding agreement between two or more parties that sets out their rights and obligations towards each other. When one party fails to fulfill their obligations under the contract, it can give rise to a legal dispute. In such cases, the parties may seek resolution through the courts, which will apply contract law principles to determine the outcome of the case.
One example of a contract law case study is the case of Carlill v. Carbolic Smoke Ball Co. In this case, the Carbolic Smoke Ball Co. advertised a product called the "Carbolic Smoke Ball" that they claimed could cure influenza and other diseases. The company claimed that they would pay a reward of £100 to anyone who contracted any of the advertised diseases after using the smoke ball according to the instructions.
Mrs. Carlill purchased a smoke ball and used it as instructed, but subsequently contracted influenza. She then claimed the £100 reward, but the Carbolic Smoke Ball Co. refused to pay. Mrs. Carlill brought a legal action against the company, and the case eventually made its way to the Court of Appeals.
The Court held that the advertisement for the smoke ball constituted an offer that could be accepted by anyone who fulfilled the conditions specified in the advertisement, namely using the smoke ball according to the instructions. Mrs. Carlill had accepted the offer by purchasing and using the smoke ball, and the Carbolic Smoke Ball Co. was therefore bound by the contract. The Court ordered the company to pay Mrs. Carlill the £100 reward.
This case illustrates several important principles of contract law, including the concept of an offer and acceptance, the requirement of consideration (i.e., something of value being exchanged between the parties), and the binding nature of a contract once it has been formed. It also shows the importance of clearly stating the terms and conditions of a contract, as the Carbolic Smoke Ball Co. learned the hard way when they were unable to avoid their obligations under the contract despite their initial refusal to pay the reward.
An exegesis and precise SWOT analysis of British Airways
Some of the key financial liquidity ratios would be mentioned as follows: Working capital: Working capital is like blood in company, which is necessary to make company operate. China ,India because London is the financial hub. It is part of the International Airlines Group IAG , which also includes Aer Lingus, Iberia, and Vueling, and is the second-largest airline group in Europe. The company claims to have more than 100 years of experience in customer service and has a global workforce with more than 30000 individuals working for the company. BA operates aircraft on long-haul and short-haul routes. One of the weaknesses of the company is its poor advertising technique and technique to inspire do it again purchase and customer commitment.
Market leader in UK with huge fleet size 3. Economies of scale due to its large size 2. The very useful approach is to attach both of the approaches to different philosophies; the inductive can be considered more as qualitative approach, where as deductive as more of a quantitative approach Saunders et al. British Airways has managed to grow its operational efficiency because of the focus it had placed on technological advancement. They seek to prevent wastefulness and to maximize mindful consumption of fuel. Some other slogans also used popularly by the airline are "Upgrade to British Airways", "The World's Best Airline", "We'll Take More Care of You", and "Fly the Flag". It is a global airline well known for its low year round fares and extensive global route network.
The fleet size and the number of passengers that it carries make BA the second-largest UK-based carrier. Graph shows market leader Delta airline share is reducing significantly since last three years. Listen to this article About British Airways British Airways is one of the leading airlines in Europe and the largest in the United Kingdom, with a fleet of more than 280 aircraft connecting over 200 destinations around the world. These weaknesses are internal to organization. There are several areas of flight operations where digitalization and investment in technology can help Airline services expand their customer base and grow faster. Moreover, the report contains analysis of British Airways marketing strategy, its leadership and organizational structure and discusses the issues of corporate social responsibility. The airline is adding more planes that are fuel-efficient and letting go of less efficient models.
Issues with HR Human resource is perhaps the most vital resource any organization has at its disposal. Methods of Data collection: There are two types of methods which are given below. Strong and trusted global brand identity 2. Strengths Strengths are organizational elements that boost its resource capacity and competitiveness in a market. Researcher will provide a detailed account of significance of financial performance, but before that, a brief summary of BA as a leading airline company of UK is necessary to explain. British Airways SWOT analysis is a strategic analytical tool that facilitates the analysis of strengths, weaknesses, opportunities and threats related to the business.
And this has forced some threat to air line industry in UK. British Airways is the most extensive flight operator at two airports: London and Heathrow. In the organization internally or externally there are lot of issues of trust which are effecting its performance. But for the year 2009 even though revenues were increased but operating costs were significantly increased which turn the profit in to loss. This intricate web of complex regulations puts a lot of pressure on the airline and also affects how it works by putting several constraints. BA offers scheduled passenger services and air cargo transportation.
Apart from the discussion of the financial performance, the report would also be looking at the micro and macro economic factors that lead to the expansion and development of the overall growth of aviation industry in UK. UK airline industry can be divided in two major sectors budget airlines and schedule airlines. Source: Book On Competition By Michael E. They can start adding premium services that will attract high-end customers as well as businesses towards the airline. And also low cost carriers like easy Jet has also start flaying to long haul destinations and has shown increase in there market share over the last five year period even though comparatively it is not that much worry as it is in short haul destination market share. The actual purpose of the value chain is to better understand the activities with the help of which the firm develops competitive advantage with the course of time in the market.
Reason for choosing the organization: There are plenty of reasons as to why this particular organization has been chosen as subject case study. The airline has many achievements under its belt, such as being a founding member of a vast alliance; Oneworld airline alliance. British Airways used to be a state company until it was privatized in 1987 by the then Conservative government. Pound starling has lost its value to euro and dollar. This has resulted in limited market share for the company, thus reducing its activity in the international market.
British Airways: Strengths & Weaknesses of British Airways
In 2016 British Airways won both the Business and Consumer Superbrands awards for the second year running — the first company ever to do so. Power of the customers According to Mockler et el 1994 , determining bargaining power of customers is important for strategy and overall business objectives. A formed in 2011 by the merger of British Airways and Iberia Spanish flag carrier is the parent of British Airways. This approach towards sustainability extends to environmental sustainability as well. Technological Advancements The company has already shown excellent results that it has managed to achieve through the digitization of many of its services. The case is no different for British Airways, as they face serious threats from the rising cost of fuel and labor.
Even though it is the flagship airline company in the UK, it is well known across all parts of the globe as one of the most popular airline brands. Threat This section is available only in the 'Complete Report' on purchase. BA operates an international scheduled airline route network in association with its joint business agreement, code share and franchise partners. Therefore, the airline can take advantage of this phenomenon by introducing new services and expanding existing ones. Porter Monczka et al. These incidents not only cost financial impact but also loss in customer trust and brand image. Competition in the Market The increase in the competition has taken market share away from the airline and distributed it amongst other suppliers.
