A SWOT analysis is a tool used to assess an organization's strengths, weaknesses, opportunities, and threats. It is a useful way to understand an organization's current position and to identify potential areas for improvement. The following is a SWOT analysis of Gillette, a brand of personal care products, in 2017.
Strong brand recognition and reputation: Gillette is a well-known and trusted brand in the personal care industry. It has a long history of producing high-quality products that are widely recognized for their effectiveness.
Wide product range: Gillette offers a wide range of personal care products, including razors, blades, shaving creams, and deodorants. This gives the company a diverse product portfolio and allows it to target a wide range of customers.
Strong distribution network: Gillette has a strong distribution network that spans across the globe. Its products are available in many countries around the world, which allows the company to reach a large customer base.
High prices: Some of Gillette's products, particularly its razors, are known for being relatively expensive. This may make them less attractive to cost-conscious consumers who are looking for more affordable options.
Dependence on a few key products: Gillette's product portfolio is heavily weighted towards a few key products, such as razors and blades. This means that the company's financial performance is highly reliant on the success of these products.
Growing demand for personal care products: The personal care industry is expected to continue growing in the coming years, driven by increasing demand for personal grooming products. This presents an opportunity for Gillette to expand its customer base and increase its market share.
Innovation and new product development: Gillette has a strong track record of innovation, and there is potential for the company to continue developing new and innovative products that meet the evolving needs of its customers.
Competition: Gillette faces intense competition from other personal care brands, both within the shaving market and in other personal care categories. This competition could potentially impact the company's market share and financial performance.
Changes in consumer preferences: There is a risk that consumer preferences could shift away from Gillette's products and towards newer or cheaper alternatives. This could impact the company's sales and profitability.
Overall, Gillette is a strong and well-respected brand in the personal care industry. It has a wide range of products, a strong distribution network, and a reputation for quality. However, it also faces some challenges, including high prices, dependence on a few key products, and intense competition. To address these challenges and capitalize on the opportunities presented by the growing personal care market, Gillette will need to continue innovating and developing new products that meet the evolving needs of its customers.
Through the years of customer loyalty, the Procter and Gamble Company has become the multinational brand with acquisitions known as Crest, Folgers, Crisco, Charmin, and Pantene. They can start by improving important management strategies, such as those that pertain to stronger forecasts and tougher system control. Today, it aims to maintain its dominance by concentrating on internal and external components, helping them to remain one of the most valuable brands in the world and sustain market leadership. The answer to such a strategy of Gillette was the improvements of the existing four blades with the power batarries Kivi, 2010. By 2005, Gillette introduced the Fusion razor blade, which is a five-blade razor product and an effect of its highly innovative strategy.
What are Opportunities in SWOT Analysis Opportunities- Gillette Co. This means that, if the company strategy would have to rely on these same higher staffs, then the company may be in a worse situation years from now. Due to Covid, many consumers are distrustful of using services that bring them into close contact with people in enclosed spaces for prolonged periods of time, in particular salons and barbershops. However, theenvironmentbecame tougher when the 1960s came, and the Wilkinson Sword-Schick Company introduced the same shaving products, as the environment became more global and innovative. These strengths not only help it to protect the market share in existing markets but also help in penetrating new markets. . Advertising and marketing activities are significant factors for Gillette Company.
In parallel, the professional, as well as the organizational, development was managed through a number of innovations and emotional atmosphere. With more cash in bank the company can invest in new technologies as well as in new products segments. The outcomes of such a battle was that the monopoly of Gillete was influenced by the Schick brand, as well as it has increased its share to 17%. The only products that remained in demand are the shaving products, oral care and hair removal devices. The overall strategy was to monopolize the market through the improvements of the research and development solutions for the customers worldwide. As stated by Datamonitor USA 2005 , The Gillette blade and razor portfolio achieved a record 72. Since Gillette is the first company produce triple blades razor, the company will lead the market; however, rival company such as Shick will develop the same product with higher quality or lower price.
Disciplines Gillette first hand witnessed the impact of it where it has seen lower demand of its products from middle class customers in US and EU market. At the same time, another approach of the company was to take advantage of the Gillette Netowrk for the reason that for the last decade it remained in a strong shape to promote the future marketing campaigns of Gillette on the market. In addition, it was rather important to position the company and its activities in relation to the satisfaction of various needs of the customers by generating more value in the particular business sector. There is also a huge propaganda of the brand usage. Weakness of Gillette — Internal Strategic Factors Weakness are the areas where Gillette can improve upon. In Marketing Strategy 4th edition, pp. The company even used actors to make the advertisement more powerful and attractive for both existing and potential male customers.
As stated by Datamonitor USA 2005 , The Gillette blade and razor portfolio achieved a record 72. I would recommend to the company, to lower the. The number of blade razors helped to improve the awareness of the Gillette solutions for the younger generation since the conversion from single to twin blade razors Damon, 2010. According to Rosabeth Moss Kanter, James Weber , this can reduce the potential of success of Disciplines Gillette in the international market. Strong competition in the razor shave industry basically started since 1962, when the Wilkinson Sword Company introduced a new shave made of stainless steel Hartline, 2007, p.
Gillette SWOT Analysis Matrix [step by step] Weighted SWOT
Despite the fact that it holds about 72. Opportunities The opportunities are also different; in particular, the customers prefer to use Gillette products more often. In parallel, there was a specialized marketing strategy to face the competitors such as Schick. Disciplines Gillette is struggling to restructure processes in light of developments in the field of Artificial Intelligence AI and machine learning. It limits the ability of the firm to build a sustainable competitive advantage. Therefore, the overall competition and product lines for both men and women could be illustrated based on three brands, such as Gillette, Schick and BIC.
This is in U. The Gillette Razors are used by more than 750 million men in more than 200 countries globally. New York, NY: Datamonitor USA Publishing. The next weakness is the advertisement. It has the three razor technology, which can give good shave and look to the face of the users. In conclusion, the report offers the array of learned lessons that the company gained during its creating until today. The threats in the SWOT Analysis of Gillette are as mentioned: 1.
Most of the young male like to use it for smooth and good looking shave as its three razor technology leave no hair on the face and trim the hair in impressive way. The second group is regular razor such as Mach3 about 40 percents. Through advertising, it would be easy for grooming brands to also associate themselves with mental wellbeing and reap increased sales growth. In addition, the Gillette Company does not depend on the High Street Retail Outlets Kivi, 2010. Case 7: Gillette: the razor wars continue. Strategies Described One of the core strategies were aimed at the improvements of the blades and razors for the Gillette products. Weaknesses Weakness Opportunities WO Strategies Building strategies based on consumer oriented product development and marketing approach.
Despite the fact that it holds about 72. In particular, the company gained many benefits due to the focus on the superior benefits. In the recent years, the strengths of the Gillette Company are customer recognition of the brand name, high quality Gillette products that are in demand, series of contemporary innovations, and the broader market share Kivi, 2010. The issue was that Gillette did not see such opportunities in case the company would operate oneself on the market. Fortunately, Gillette was still standing because of the enormity of his new adversaries due to Wilkinson's lack of financial resources. The company competes with players from the local market and Market analysis in the Marketing strategy of Gillette- With The company operating in this industry closely associate with local Salons, Parlours, hotels etc to popularize their existing as well as new offerings. This has enabled Disciplines Gillette to build diverse revenue source and profit mix.