Strategic objectives of lenovo. Who We Are 2022-10-03
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Lenovo is a multinational technology company that designs and manufactures a wide range of products, including personal computers, tablets, smartphones, servers, and storage devices. The company has a strong global presence and operates in over 160 countries around the world. In this essay, we will discuss the strategic objectives of Lenovo and how the company is working towards achieving them.
One of Lenovo's main strategic objectives is to become a global leader in the technology industry. To achieve this, the company has focused on expanding its international presence through acquisitions and partnerships. For example, in 2014, Lenovo acquired Motorola Mobility from Google, which helped the company to establish a stronger presence in the smartphone market. In addition, Lenovo has formed partnerships with various companies, including Microsoft, Intel, and IBM, to develop and market new products.
Another strategic objective of Lenovo is to increase its market share in the personal computer (PC) industry. The PC market is highly competitive, with several major players vying for a share of the market. To increase its market share, Lenovo has focused on developing innovative products that meet the needs of consumers. For example, the company has introduced laptops with touchscreens and convertible designs, as well as desktops with high-end graphics cards and processors.
In addition to expanding its market presence and increasing its market share, Lenovo is also focused on diversifying its product portfolio. The company has expanded into new markets, such as the smart home and artificial intelligence (AI) sectors, to offer a wider range of products to consumers. This diversification helps Lenovo to reduce its dependence on any single product or market and to mitigate the risks associated with operating in a single industry.
To achieve these strategic objectives, Lenovo has implemented several initiatives and strategies. One such initiative is the Lenovo Accelerated Transformation (LAT) program, which aims to streamline the company's operations and improve efficiency. Through LAT, Lenovo has implemented a number of process improvements and cost-cutting measures, such as reducing the number of suppliers and standardizing manufacturing processes.
In conclusion, Lenovo is a global technology company with a number of strategic objectives, including becoming a global leader in the industry, increasing its market share in the PC market, and diversifying its product portfolio. The company is working towards achieving these objectives through a combination of acquisitions, partnerships, and initiatives such as LAT.
Lenovo Strategy Evaluation [SWOT & PEST Analysis]
The experiential knowledge acquired informs the strategic decisions to expand into more foreign locations. The Uppsala model holds that although enterprise multinational operations occur in an incremental fashion, they are dependent on oversea business experience Roldan and Fernandez 139. Understanding business strategy: concepts and cases, South-Western Cengage Learning, Mason. For example, the high demand for smartphones in the Chinese market has forced American companies, such as Apple, to set up operations in China. The globalization of knowledge allows firms to produce more similar products for all consumers as opposed to customizing commodities to local needs.
Strategies adopted by Lenovo to gain competitive advantage
Firstly, it tends to expand to the foreign emerging markets by acquiring the aggressively acquiring the competitors Fernando 2015. Lenovo has a product line that includes everything from servers and storage devices to printers, printer supplies, projectors, digital products, computing accessories, computing services and mobile The SWOT Analysis of Lenovo IBM Acquisi The SWOT Analysis of Lenovo-IBM Acquisition Case study: The acquisition case of American IBM Personal Computer by the Chinese computer company Lenovo. Since 2012, Lenovo has engaged in aggressive internationalization efforts, setting up operations in Russia, India, and the UK in 2014. Although, using Lenovo brand itself and give up IBM brand which is already more successful in the world area will waste the huge market source especially in brand image, distribution channel, customer perception and market share, but it could be the best way can maintain product value chain and market completive advantage for the benefits of whole organisation. The chosen Lenovo strategy preserves its advantages, as for a long time the company has positioned itself as the global innovation leader.
Furthermore, differentiated job designs may be used i. For instance, Lenovo spent high advertisement and promotional cost in order to introduce its new laptop products — Essential series and IDEAPAD series. Its strong brand and supply chains gave it a competitive advantage over rivals entering the Chinese market. Moreover, almost customers in PC market are price sensitive, therefore they can easily switch to which one has lower price. Further, it is necessary to focus on finding the right balance between producing high-end devices and ensuring their low cost. Similar acquisitions include those of a German technology firm, Medion 2011 , a Brazilian PC company, CCE 2012 , and a US software giant, Stoneware 2012 Xiaolu 15. The company collaborated with sports organizations such as the International Olympics Committee and FIFA to market its PCs and smart phones during the 2008 Beijing Olympics and the FIFA World player of the year events Xiaolu 13.
Substitutes for most of the products are easily available at a lower price. Similarly to the companies like Apple, HTC, and Samsung, Lenovo decided to follow the trend and produce more smartphones and tablets. Moreover, it uses the globalization strategy to building a sustainable brand image in the world Dickie 2005. Thus, a multinational enterprise is dependent on its operations in two or more foreign locations. First of all, the company values its employees as the most important assets. Global scale and manufacturing We serve more than 180 markets, and we own the majority of our facilities, giving us unrivaled scale, efficiency, and control of our supply chain. As a result, the company is poised to become the third-largest player in the Smartphone industry.
Essay About: Strategy Of Lenovo Mobiles And Objectives Of The Projects
A major number of organizations attempt to make new patterns or keep up and ride with the present ones as they make new tech new companies that will snare general society and keep them needing for additional. For better productivity, we need productive employees. The opening up of borders during the globalization era has allowed firms to explore new opportunities elsewhere. Important products in this category are the ThinkPad-branded, YOGA-branded, and IdeaPad personal computers. Using Lenovo as a case study, this research will uncover how the company formulates and executes its multinational operational strategies. For this, leadership, culture, competencies and organization in Lenovo ought to be for significant transformations. In addition to pricing, Lenovo implemented naming to create a distinguishable global brand.
Works Cited Ahrens, Nathaniel, and Yu Zhou. The nature of the relationships between the two varies widely. It is also useful when the need for product localization is low. As for the technological changes, the lack of design and innovation are the primary drawbacks of Lenovo, as it has been adopting the technologies of the competitors to remain on the market Biedinger et al. Management of risk: guidance for practitioners, TSO, Belfast. Beyond the issues of quality and distribution, companies often need to plan ahead and protect their market share in the sale.
Beyond the Numbers: Lenovo’s 3S Strategy and Service
However, as Rudd and Lawson 2007 suggested for the long term, practices and processes that maximize the benefits in each country become necessary and focus shifts to cultural information flow to serve multiple needs. The top markets for smartphones are Japan and China. The THINKPAD series brand has been so famous to IBM or being treated as its golden sign in the PC industry. Thus, a firm can expand its production volume to serve multiple geographical segments. They deal with competitor skills by expanding their operations to new untapped markets.
This unit is responsible for the development and marketing of servers and storage gadgets to individual and corporate users. For more information on Company Background Name Lenovo Group Limited Logo Industries served Computer hardware and Electronics Geographic areas served Worldwide Headquarters China and U. All Lenovo ThinkPads are low halogen with the exception of the power cord and adapter. It presents the company with an opportunity to develop its market abilities and achieve its objective through building a brand that fits into all markets that it ventures in during its lifetime. The corporate world often needs some sorts of solid strategies considering the trends of the market competition. In 2012, China topped the world as the leading market for cellular and tablet gadgets. Direct exporting is considered relevant to be used as the new strategy for Lenovo because it is the least risky strategy of all.
