Jollibee case analysis. BPO Case Study 1 Jollibee 2022-10-15
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Jollibee is a Filipino multinational chain of fast food restaurants that was founded in 1975 by Tony Tan Caktiong. The company has grown to become one of the largest fast food chains in the Philippines, with over 1,400 stores in the country and a presence in numerous international markets. Despite facing fierce competition from global giants such as McDonald's and KFC, Jollibee has managed to maintain its position as a market leader in the Philippines and has continued to expand internationally. In this case analysis, we will examine the factors that have contributed to Jollibee's success and discuss some of the challenges the company has faced in its journey to become a global brand.
One of the key factors that has contributed to Jollibee's success is its strong focus on customer service. The company has consistently placed a high priority on providing fast, friendly, and efficient service to its customers, which has helped to build a loyal customer base. In addition to this, Jollibee has also differentiated itself from its competitors by offering a wide variety of menu items that cater to the tastes and preferences of its local customer base. For example, in addition to traditional fast food items such as burgers and fries, Jollibee also offers Filipino-inspired dishes such as adobo, palabok, and halo-halo, which have helped to make the brand more relevant and appealing to local customers.
Another factor that has contributed to Jollibee's success is its aggressive expansion strategy. From its humble beginnings as a single store in the Philippines, Jollibee has grown to become a multinational company with a presence in over 20 countries around the world. The company has pursued a strategy of both organic growth and acquisitions, which has helped it to enter new markets and expand its customer base. For example, in 2013, Jollibee acquired the American fast food chain, Smashburger, which allowed it to enter the highly competitive US market.
Despite its many successes, Jollibee has also faced some challenges in its journey to become a global brand. One of the major challenges the company has faced is cultural adaptation. As Jollibee has expanded into new markets, it has had to adapt to different cultural norms and preferences. For example, in the US, the company has had to navigate the highly competitive fast food market and find ways to appeal to American customers. This has required Jollibee to make adjustments to its menu and marketing strategies in order to better meet the needs and preferences of its customers in different markets.
In conclusion, Jollibee's success can be attributed to a number of factors, including its strong focus on customer service, its diverse menu, and its aggressive expansion strategy. While the company has faced some challenges in its journey to become a global brand, it has managed to overcome these obstacles and continue to grow and expand. Looking forward, Jollibee is well positioned to continue its success and maintain its position as a market leader in the fast food industry.
Case Study Jollibee childhealthpolicy.vumc.org
Internal Analysis Jollibee used franchising to rapidly expand its business and achieve market penetration. They realized that not all countries like the same type of outlets and services as the Filipinos. The buyer power is high if there are too many alternatives available. Drawing on the economics, marketing and management literatures, this study presents a basis for further investigation by placing international franchising entrepreneurship into a broader context of transactional and relational governance. This value may create by increasing differentiation in existing product or decrease its price.
Employees have the art of listening and communicating everything that the customers want. Their plan of entering a market with high Filipino population with less number of competitors, Daly City, could be advantageous for them. Later in the leadership of Tony Kitchner they felt the need for local adaptation and realized that international strategy would not work for them. Jollibee is facing a dilemma in their franchising on to whom they will reward the franchise between two applicants. This is possible only in a transnational entity. It is very important to have a thorough reading and understanding of guidelines provided. These customers will be very disappointed when their favorite meals in Jollibee are not available so the company should focus on giving these customers a satisfaction by handing them the best service by making the products always available so it can tap all the cravings of their beloved customers.
This will also make customer happy if cost-savings result in price reduction or promotional campaign discount which will benefit them from time to time. He is well-experienced with managing since he is handling a gasoline station for five years. In addition, the quantitative data in case, and its relations with other quantitative or qualitative variables should be given more importance. Chinese lineage may be a big plus to the Chinese entrepreneur of Jollibee Foods Corporation. Jollibee is slowly acquiring these companies. They also develop high technology in the operation system to improve products and services they offer to their customers. This involved a huge investment that affected the other markets.
VIEW POINT As per Mr. We prefer an intention rather than a higher income because the priority is growth. The case highlights the global expansion strategy that they followed backfired due to which they had to consider revamping their strategies. He is focusing on benefitting his gasoline station by using Jollibee franchise as a medium to get there. This will help the manager to take the decision and drawing conclusion about the forces that would create a big impact on company and its resources. The product limitation has been caused by the migration to new systems that started on August 1, 2014, which has resulted in temporary slowdown in sales order taking, product loading and dispatch of transportation. And some opportunities can be foreseen, such as being able to expand a franchise into a new city.
Jollibee Foods Corporation Case Study Solution and Analysis of Harvard Case Studies
In this model, five forces have been identified which play an important part in shaping the market and industry. And in order to attract more customer by increasing business income. Changes in these situation and its effects. Cons Her Pawnshop business was not able to sustain and compete the market. Jollibee is slowly acquiring these companies. Which one would you choose and why? ORGANIZED TO CAPTURE VALUE: resources, itself, cannot provide advantages to organization until it is organized and exploit to do so. Kitchner realized the mistake and immediately sorted to rectify it.
In addition, it also helps to avoid activities and actions that will be harmful for the company in future, including projects and strategies. They innovate so that it will gain an advantage against its competitors especially McDonalds. Its changes and effects on company. It is said that case should be read two times. They should formulate what quick actions they can do in order to resolve the problem.
Tony Kitchner bought about localization in their offering thereby forcing them to follow Multi Domestic localization strategy but the case mentions they were over-shadowed by local competitors who were providing food for lesser cost and better local adaptation. New Decisions At the end of the case we see that currently they are faced with three key decisions about venturing into three different markets. However, the problem should be concisely define in no more than a paragraph. These factors could tarnish their image in the market. High operational efficiency and a well laid out plan with honesty, integrity as a part of their value system. Jollied follows a formal process for entering new foreign markets. Artiaga has a specific intent for the company.
He started collecting their sales data everyday not only to analyze the traffic in the outlets but also to provide consultancy to these franchises on how they could improve. Fixing the IT system will be a less priority; defects are cheaper to ind and ix if they are found sooner rather than later. This accounted for a very small part of their revenue but this was their stepping stone towards localization. Delos Reyes, Reychael S. Background of the study J ollibee food Corporation JFC is a food empire with interest in American fast food chain burgers, fries, fried chicken, etc.
He is very familiar in managing and sustaining a business for five years. Any firm who has valuable and rare resources, and these resources are costly to imitate, have achieved their competitive advantage. So that the menu can be varied according to regional taste. He keeps up with the demand of the customer - customers are seeking a restaurant, he provides one. As a part of this they started opening outlets in every country they felt an opportunity.