Metabical case study. Case Study Metabical (600 Words) 2022-11-02
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Nonfeasance is a term used to describe the failure of an individual or entity to take action or fulfill a responsibility. It refers to the lack of action or omission of a necessary task, rather than the commission of a wrongful act.
In legal terms, nonfeasance can be seen as a form of negligence. Negligence is the failure to exercise reasonable care in a particular situation, which can result in harm or damage to another person or property. Nonfeasance is a specific type of negligence in which an individual or entity fails to take necessary actions to prevent harm or damage, rather than causing harm through actively taking an inappropriate action.
For example, a police officer who fails to respond to a call for help or a government agency that fails to enforce safety regulations could be considered to be engaging in nonfeasance. In these cases, the individuals or entities have a duty to protect the public and prevent harm, but they fail to do so by not taking necessary actions.
In addition to legal consequences, nonfeasance can also have significant social and ethical implications. When individuals or entities fail to fulfill their responsibilities or take necessary actions, it can have negative impacts on society as a whole. For example, if a healthcare provider fails to properly diagnose or treat a patient, it can lead to serious health consequences for that individual.
Overall, the concept of nonfeasance highlights the importance of taking action and fulfilling responsibilities in order to prevent harm and protect the well-being of others. It is a reminder that individuals and entities have a responsibility to take necessary actions to prevent harm and that failure to do so can have serious consequences.
Metabical Case Study, Sample of Research papers
Even, the competitive parity is not desired position, but the company should not lose its valuable resources, even they are common. . What lifestyle people can have once they achieve the initial benefit of the Metabical pill. What is the ROI for the first five years for the recommended price? In addition, Alli and other preexisting drugs failed to eliminate the overweight problems without harmful effects to patients and as a result, FDA eliminated them from the market Dewhirst and Davis 90. In addition, in the generation of a market timeline, I planned to perform a comprehensive test of advertising and product promotion campaigns in the first year of the drug launch. To get the most out of each demand scenario the most optimal pricing structure was applied to each. Product promotion is more effective than advertisements for the seller gets immediate feedback from the buyers.
Handbook of Market Segmentation: Strategic Targeting for Business and Technology Firms, Washington D. But these prescription-drug options did not account for the overweight segment with BMIs between 25 and 30 who were looking for weight-loss solutions as well. Printup concluded that Metabical was most effective for 12 weeks. Barbara Printup used three different approaches to forecast demand of sales for Metabical. The prescription nature of the product justifies the high tier of pricing as well as the coveted FDA approval.
Metabical: Positioning and Communications Strategy
The Lowest pricing structure was chosen because the population chosen was very general and may contain a large percentage of people who are price sensitive. The third approach of forecasting demand was to directly market to the ideal target consumer. The types of channels that the advertisements will be shown are news channels, channels relating to health and channels that women watch frequently in order to reach our target market. However, imitation is done in two ways. These sales teams have been suggested to provide product feature of Metabical to healthcare providers. SWOT analysis is a strategic planning usually applied to evaluate the Strength, Weakness, Opportunities, and Threats of the business of Metabical which is widely used effective anti-obesity drug approved by FDA for the overweight individuals having BMR ranging between 25 to 30. Targeting the professional and medical community requires a different approach.
These five forces includes three forces from horizontal competition and two forces from vertical competition. Lastly, Metabical users reported they successfully maintained their weight loss for at least three years. The health conscious segment constitutes the majority of the market, looks being our secondary segment. Printup also had to consider that there was enough for individuals to take a pill a day without forgetting or skipping a day. These decisions about Metabical will decide the fate of the drug. Lastly, product promotions are very crucial for the promotions of new market products in the business.
From this number, she would narrow it down again to those who were actually comfortable with using weight-loss drugs. Metabical has been tested and proved through clinical as a one of the best safest and effective drug to lose weight by 12 weeks. Secondly, the concept of encouraging patients to build desire for building physique that is attractive. READINESS TO BUY 6. Consumers pay for the value and will be willing to pay if they see positive results with Metabical but if price is set too high, consumers will choose a cheaper alternative and not use Metabical. Television and radio will be utilized weeks before the drug is released to the public in order to create hype and a viral marketing effect. Due to the serious side effects of the product, these are not prescribed to the patients having BMI level below 30.
Nearly, 70 per cent of them indicated that they were not satisfied with their body weights. Metabical: positioning and communications strategy for a new weight loss drug, New York: Harvard Business Publishing, 2009. In year one Metabical expects to have a capitalization of 30%, then 35%, 40%, 45%, 50% respectively in the following 4 years. . Introducing Metabical — FDA Approved Weight loss drug. The decision-making process of Metabical is consisted of the following stages: STAGE 1: Need recognition and problem awareness A recognition occurs that consumers are unhappy with their current body image, their weight or their unhealthy lifestyle. She based each of the three approaches on various assumptions about how potential customers would respond to Metabical.
Metabical Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies
Successful incorporation of Metabical into the medical plans would help the researchers to get a large market share for there are no close substitutes in the market. However, researchers found the drug to be less effective to individuals with BMI of above 30 since they lost low weight, and thus not recommended for that group. CSP require to rise the number of their sales force team for covering up the other 100,000 healthcare providers which are still unexploited by them. It is used for the purpose of identifying business opportunities and advance threat warning. She came up with three different approaches.
Hence, the current budget was going to be a fine tune of the previously used budget with the major differences being in the costs of things that have changed due to inflation in the economy Carlton and Blaise 82. Secondly, the level of education was a factor that determined the severity of overweight in a population. Less harmful in comparison with the other products 4. The reasons that resource imitation is costly are historical conditions, casual ambiguity and social complexity. The success of these campaigns can be measured by the amount of impressions the advertisement has received as well as successful requests for more information when an advertisement is clicked an interaction takes place. With premium pricing, it may take a while for Metabical to gain high profit margins. AWARENESS: the consumer should be aware about the drug 2.