Marketing mix of emirates airlines. Emirates airlines Marketing Mix 2022-10-24

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The marketing mix of Emirates Airlines, a Dubai-based international airline, includes a combination of product, price, promotion, and place strategies that help the company attract and retain customers.

Product: Emirates Airlines offers a wide range of products and services to its customers, including flights to more than 160 destinations in over 80 countries around the world. The airline operates a fleet of over 270 aircraft, including the Airbus A380 and Boeing 777, which are known for their comfort and spaciousness. In addition to traditional economy, business, and first class seating options, the airline also offers a variety of in-flight amenities, such as in-flight entertainment, gourmet meals, and a selection of drinks and snacks.

Price: Emirates Airlines uses a dynamic pricing model, which means that ticket prices can vary depending on demand and availability. The airline also offers a variety of fare classes, including economy, business, and first class, which are priced differently based on the level of service and amenities offered. The airline also has loyalty programs and promotions that allow customers to earn and redeem points for discounts on future flights.

Promotion: Emirates Airlines uses a variety of promotional tactics to reach and engage customers, including advertising, sponsorships, and social media marketing. The airline has partnerships with major sports teams and events, such as the FIFA World Cup and the English Premier League, and has sponsored a number of high-profile concerts and events around the world. The airline also has a strong presence on social media platforms, including Facebook, Instagram, and Twitter, where it shares updates, promotions, and travel inspiration with its followers.

Place: Emirates Airlines has a global network of airport lounges, which are available to passengers traveling in business or first class, or to members of the airline's loyalty program. The lounges offer a range of amenities, including comfortable seating, food and drinks, showers, and business centers, to help travelers relax and refresh before their flights. The airline also has a network of partner airlines and codeshare agreements, which allow it to offer flights to destinations that it does not serve directly.

Overall, the marketing mix of Emirates Airlines is designed to provide customers with a high-quality, convenient, and enjoyable travel experience. By offering a range of products and services, using flexible pricing strategies, promoting its brand through sponsorships and social media, and providing access to airport lounges and partner airlines, the airline is able to attract and retain a large and loyal customer base.

Emirates Marketing Strategy & Marketing Mix (4Ps)

marketing mix of emirates airlines

They are also official sponsors of Arsenal football club. The airline firms have to otherwise but to pay the increased price of fuel. Conclusion The Emirates Airlines is one of the leading airlines in the Middle East. In this stage advertising and promoting sales makes it obvious that the competition is getting more aggressive. Emirates has an official website where people can get information about outgoing and incoming flights, booking, rescheduling, and cancellation of tickets and current discount and coupons offered by the airline.

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Marketing Mix Emirates Airlines

marketing mix of emirates airlines

The management of the two firms have come to appreciate that offering services to passengers alone may not yield the much needed profits for the firm. All passengers can travel in Economy Class. Workers: Emirates has 61000+ employees in its rollout from which more than 48000 are employed by Emirates airline. The airline heavily promotes Dubai as a destination, offering reduced hotel rates as well as insight into events like the Dubai Shopping Festival, hoping to attract more visitors to the city. The management settled on both the mass and social media as a way of reaching out for the customers.

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Complete Marketing Strategy of Emirates Airlines

marketing mix of emirates airlines

The management of Emirates Airways has made concerted effort to ensure that the cost of delivering its services is kept at the lowest possible rates. Emirate Airlines has maintained a professional yet personal approach to its customers to provide quality services. Emirates Airlines is an airline based in Dubai that till date flies to 141 destinations flew its first flight in 1985. Every traveler was inquiring about this plane Lamb, 2012. They have used traditional and modern marketing strategies to attract different segments of customers. The distribution strategy for Emirate airlines involves allocating and disseminating tickets through travel agents or tour operators. The majority of customers are within the age range of 25-55.

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Marketing Mix of Emirates Airlines

marketing mix of emirates airlines

This low cost The pricing policy of the company is diversified to suit and cater to the Emirates airlines have launched a promotional campaign for its airlines that is of a very competitive nature. This was because the additional services that it was offering to its customers had become minimum basics in this industry. So what is the Marketing Strategy of NIVEA? They always try to create an environment where their customers are able to appreciate the services they get from the firm. Its distribution strategy involves sale of tickets through travel agents and tour operators. Currently Emirates uses high expensive tele-communication method to make voice calls and internet, instead can deploy new system to make voice and data calls from traveler mobile phone via trusted telecom providers.

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Emirates airlines Marketing Mix

marketing mix of emirates airlines

Discussion Emirates Marketing Changes Over the Time The market is very dynamic. The ticket booking process of the company, however, is significantly dependent on the services of the agents that imply the company is less committed towards the provision of such products. Washington: National Academies Press. This airline is wholly owned by the government of United Arab Emirates. Beecroft and Duffy 2003 note that the current world market is very competitive. It takes the passengers through the shortest routes and provides direct flights to many destinations at affordable charges.

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Marketing Mix of Emirates childhealthpolicy.vumc.org

marketing mix of emirates airlines

It forces the firm to come up with strategies which can enable it attract the customers in the region. Marketing Mix Emirates Airlines Introduction The success of the marketing campaigns greatly depends on the development of a comprehensive and consumer based marketing mix. Promotion Emirates remains involved in various promotional activities. Emirates is the world's fourth largest airline by scheduled revenue passenger- kilometers flown. The airlines provide services to customers and employees such that they offer better housing and health benefits, keeping internal customers satisfied. Marketing mix framework Emirates Airlines serves the service industry through ensuring the provision of its clients with the flight services to their preferred destinations.

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Marketing Mix of Emirates childhealthpolicy.vumc.org

marketing mix of emirates airlines

To garner more passengers, Emirates Airlines offers special discounts during the off-season on airfares. One aspect of managing internal operations is through integration of managers. Emirates boasts one of the most elegant and stylish workforces in the industry of airline. Hence, Emirates has done a great job in promoting the brand this year by promoting it at various places. The company interacts with the media persons through the regular publicity narrations and interaction with the media houses towards reaching out to its customers. This is the main factor that has helped the firm increase its profitability.

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Emirates Airline Marketing Strategy Analysis

marketing mix of emirates airlines

BCG Matrix — Emirates Marketing Strategy BCG Matrix aids in understanding the competitive status of the company as well as its image in the marketplace or industry that they are in. This airline has been keen on offering customers an experience that is positively memorable. It needs to re-discover new destination if the flight occupancy level is lower than expected. This has seen firms develop strategies that can allow them to create competitive advantage in the market. This premium class private suite would be fully outfitted with personal storage, coat cabinet, desk and individual mini bar. This firm has also made concerted effort to attract travelers of other nations. Marketing communications: principles and practice, International London: Thomson Business Press.

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