Starbucks has come a long way since its humble beginnings as a single coffee shop in Seattle in 1971. Today, it is a dynamic global organization with over 30,000 stores in more than 70 countries. This evolution did not happen overnight, and Starbucks has faced numerous challenges and opportunities along the way. Here, we will take a look at how Starbucks has evolved into the company it is today, focusing specifically on the year 2012.
One of the major events that occurred for Starbucks in 2012 was the company's expansion into China. This marked a significant milestone for the company, as China is the world's second-largest economy and has a growing middle class with an increasing appetite for Western brands. Starbucks saw China as a major growth opportunity and began expanding aggressively into the market, opening its first store in China in 1999 and growing to over 1,000 stores by 2012.
Another key aspect of Starbucks' evolution in 2012 was the company's focus on sustainability and corporate responsibility. In 2012, Starbucks launched a new sustainability initiative called "Commitment to Farmer Support Center," which aimed to improve the lives of coffee farmers around the world by providing them with training, resources, and support. This initiative was part of Starbucks' broader sustainability efforts, which included a commitment to using ethically-sourced coffee, reducing waste, and conserving natural resources.
In addition to expanding into new markets and focusing on sustainability, Starbucks also made significant changes to its business model in 2012. One major change was the introduction of the Starbucks Digital Network, which was a platform that allowed customers to access free content, including news, music, and podcasts, while they were in Starbucks stores. This was a significant shift for Starbucks, as it allowed the company to move beyond just selling coffee and become more of a destination for entertainment and socialization.
Overall, Starbucks has evolved significantly since it was founded in 1971, and 2012 was an important year in this evolution. By expanding into new markets, focusing on sustainability and corporate responsibility, and introducing new technologies and services, Starbucks has transformed itself into a dynamic global organization that is able to adapt and thrive in an ever-changing business environment.
The International Baccalaureate (IB) Extended Essay is a 4,000-word research paper that provides students with the opportunity to explore a topic of their choice in depth. The Extended Essay (EE) is an integral part of the IB Diploma Programme and allows students to engage in independent research and analysis on a topic of their choosing. The process of writing an Extended Essay requires students to develop skills in research, critical thinking, and organization, making it an excellent opportunity for students to challenge themselves academically and develop important skills for future success.
There are many different topics that students can choose for their Extended Essay, and the best topic will depend on the student's interests and areas of expertise. Some potential ideas for an Extended Essay include:
An analysis of a literary work: Students could choose to analyze a specific work of literature, exploring themes, symbols, and other elements of the text in depth.
A historical investigation: Students could choose to research a specific event or time period in history, analyzing primary sources and exploring the context of the time period.
A scientific investigation: Students could choose to conduct experiments or analyze data to explore a specific scientific concept or theory.
An economic analysis: Students could choose to explore a specific economic theory or policy, analyzing data and examining its impact on society.
A philosophical investigation: Students could choose to explore a specific philosophical concept or theory, analyzing the ideas of key philosophers and examining the implications of their ideas.
An artistic analysis: Students could choose to explore the work of a specific artist or artistic movement, analyzing the themes and techniques used in their work.
A psychological investigation: Students could choose to explore a specific psychological concept or theory, analyzing data and examining its relevance to human behavior.
No matter what topic students choose for their Extended Essay, it is important that they choose a topic that is of interest to them and that they are passionate about. This will help them stay motivated throughout the research and writing process and will ensure that their final essay is of the highest quality.