Starbucks in 2012 evolving into a dynamic global organization. 📌 Essay Sample: Starbucks in 2012: Evolving into a Dynamic Global Organization 2022-10-16

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Starbucks has come a long way since its humble beginnings as a single coffee shop in Seattle in 1971. Today, it is a dynamic global organization with over 30,000 stores in more than 70 countries. This evolution did not happen overnight, and Starbucks has faced numerous challenges and opportunities along the way. Here, we will take a look at how Starbucks has evolved into the company it is today, focusing specifically on the year 2012.

One of the major events that occurred for Starbucks in 2012 was the company's expansion into China. This marked a significant milestone for the company, as China is the world's second-largest economy and has a growing middle class with an increasing appetite for Western brands. Starbucks saw China as a major growth opportunity and began expanding aggressively into the market, opening its first store in China in 1999 and growing to over 1,000 stores by 2012.

Another key aspect of Starbucks' evolution in 2012 was the company's focus on sustainability and corporate responsibility. In 2012, Starbucks launched a new sustainability initiative called "Commitment to Farmer Support Center," which aimed to improve the lives of coffee farmers around the world by providing them with training, resources, and support. This initiative was part of Starbucks' broader sustainability efforts, which included a commitment to using ethically-sourced coffee, reducing waste, and conserving natural resources.

In addition to expanding into new markets and focusing on sustainability, Starbucks also made significant changes to its business model in 2012. One major change was the introduction of the Starbucks Digital Network, which was a platform that allowed customers to access free content, including news, music, and podcasts, while they were in Starbucks stores. This was a significant shift for Starbucks, as it allowed the company to move beyond just selling coffee and become more of a destination for entertainment and socialization.

Overall, Starbucks has evolved significantly since it was founded in 1971, and 2012 was an important year in this evolution. By expanding into new markets, focusing on sustainability and corporate responsibility, and introducing new technologies and services, Starbucks has transformed itself into a dynamic global organization that is able to adapt and thrive in an ever-changing business environment.

The International Baccalaureate (IB) Extended Essay is a 4,000-word research paper that provides students with the opportunity to explore a topic of their choice in depth. The Extended Essay (EE) is an integral part of the IB Diploma Programme and allows students to engage in independent research and analysis on a topic of their choosing. The process of writing an Extended Essay requires students to develop skills in research, critical thinking, and organization, making it an excellent opportunity for students to challenge themselves academically and develop important skills for future success.

There are many different topics that students can choose for their Extended Essay, and the best topic will depend on the student's interests and areas of expertise. Some potential ideas for an Extended Essay include:

  1. An analysis of a literary work: Students could choose to analyze a specific work of literature, exploring themes, symbols, and other elements of the text in depth.

  2. A historical investigation: Students could choose to research a specific event or time period in history, analyzing primary sources and exploring the context of the time period.

  3. A scientific investigation: Students could choose to conduct experiments or analyze data to explore a specific scientific concept or theory.

  4. An economic analysis: Students could choose to explore a specific economic theory or policy, analyzing data and examining its impact on society.

  5. A philosophical investigation: Students could choose to explore a specific philosophical concept or theory, analyzing the ideas of key philosophers and examining the implications of their ideas.

  6. An artistic analysis: Students could choose to explore the work of a specific artist or artistic movement, analyzing the themes and techniques used in their work.

  7. A psychological investigation: Students could choose to explore a specific psychological concept or theory, analyzing data and examining its relevance to human behavior.

No matter what topic students choose for their Extended Essay, it is important that they choose a topic that is of interest to them and that they are passionate about. This will help them stay motivated throughout the research and writing process and will ensure that their final essay is of the highest quality.

Starbucks in 2012: Evolving into a Global Dynamic Organization sample essay

starbucks in 2012 evolving into a dynamic global organization

The four components of VRIO analysis are described below: VALUABLE: the company must have some resources or strategies that can exploit opportunities and defend the company from major threats. The company now offers snacks that differ according to the location. Firstly, the introduction is written. Starbucks financial performance Adopted from www. As a result, Starbucks is able to retain its existing customers, while acquiring new ones. Secondly, after identifying problems in the company, identify the most concerned and important problem that needed to be focused.

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Starbucks In 2012 Case Study

starbucks in 2012 evolving into a dynamic global organization

Group designs are based on the following principles: Introspection. As the demand for coffee grows, the number of coffee chains is also increasing. The need for global strategy is outlined by the fact that companies are subject to global forces and consumer demands. Stanford University Press Richard, G. Therefore, it is necessary to block the new entrants in the industry. Another suggestion would be to add the number of Starbucks drive- through stores that cater to the on-the-go coffee drinkers, as this could lead to a higher speed of service and customer turn over. STEP 9: Selection Of Alternatives For Starbucks In 2012 Evolving Into A Global Dynamic Organization Case Solution: It is very important to select the alternatives and then evaluate the best one as the company have limited choices and constraints.


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Starbucks in 2012: Evolving into a Global Dynamic Organization Essay

starbucks in 2012 evolving into a dynamic global organization

Overall, the company took measures to ensure that there are assured suppliers and that the suppliers are loyal to the Starbucks brand. The steps taken by Howard Schultz were in view of the strategic initiative to get out of the rut due to the economic breakdown effects on Starbucks operations, the following steps were taken: - Al the Starbucks stores worldwide were closed for three hours for a special retraining program in view of reconnecting the emotive connect of the employees with the customers. In the coffee industry, the company continually faces competition and thus has to keep coming up with new and innovative ways to stay ahead of the competition. Of that, the representative coffee chains in North America are Starbucks and Tim Hortons. In what ways can empowerment of employees aid the cause of good strategy execution? As a result, the company was able to gain a larger market share. Moreover, the company is mostly using green building materials to build its facilities. As stated above at Starbucks, the key innovation is its company culture the big idea of Howard Schultz was to connect networking over a cup of coffee and the vision was to create a space flanked by home and work in a serene yet exciting store environment.

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Starbucks In 2012 Evolving Into A Global Dynamic Organization Case Study Solution and Analysis of Harvard Case Studies

starbucks in 2012 evolving into a dynamic global organization

Another method used to evaluate the alternatives are the list of pros and cons of each alternative and one who has more pros than cons and can be workable under organizational constraints. Starbucks experienced a drop in the revenue of the company between the years 2008 and 2011. My space, Face book etc to pass on the message to the consumers. The brand capitalizes on its reputation to capture the market. We can choose which social group we belong to.

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📌 Essay Sample: Starbucks in 2012: Evolving into a Dynamic Global Organization

starbucks in 2012 evolving into a dynamic global organization

The supplier will have more power over the operations of the company if the company is highly dependent on the supplier. The company has to deal with rising labor and operational costs. Quality ensures that customers stay loyal to the brand. That was the time, when the company implemented serious retrenchment initiatives to cut costs and close 900 under-performing stores worldwide. The use of coffee can be substituted with tea, milk or water.

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Case 24 starbucks in 2012 evolving into a dynamic global... Free Essays

starbucks in 2012 evolving into a dynamic global organization

The recession in 2008 helped bring about some of the problems facing the organization. Brown University Economics Department. However, the company did experience a higher growth in 2010 and 2011. Providing two undesirable alternatives to make the other one attractive is not acceptable. Starbucks CEO Howard Schultz worked with the original founder Jerry Baldwin to bring the café community environment that he saw in Italy to the United States. What evidence can you cite in support of your position? Moreover, the company is mostly using green building materials to build its facilities.

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Star Bucks Case Study

starbucks in 2012 evolving into a dynamic global organization

How have these strategic initiatives contributed to the success of Starbucks? This makes it imperative that Starbucks is able to bring value addedness in other forms such as superior quality products, excellent customer service, and enhance the overall Starbucks experience at the stores. There was a revolution in the strategic vision of Starbucks between 2011 and 2012. Its changes and effects on company. Complete a financial analysis on their performance compared to their competitors. Please use the fi nancial ratios presented in the Table 4.

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Free Example Of Starbucks In 2012: Evolving Into A Dynamic Global Organization Case Study

starbucks in 2012 evolving into a dynamic global organization

Starbucks in 2012: Evolving into a Dynamic Global Organization The first Starbucks location opened in 1971 is Seattle Washington in the heart of Pike Place Market. Therefore to select the best alternative, there are many factors that is needed to be kept in mind. The company was started in 1971 and has its headquarters in Seattle, Washington. However, imitation is done in two ways. Because of people and environmental damages, attentions were drawn to corporations for ensuring their sustainabilities.

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