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The Coca-Cola Company is a global beverage company that has been in operation for over 130 years. Throughout its history, Coca-Cola has undergone several changes and has evolved in response to changing consumer preferences and market conditions. A life cycle analysis is a useful tool for understanding the different stages of a product or company's development and how it has adapted over time.
The first stage of the Coca-Cola life cycle is the introduction stage. This is the phase in which the product is first introduced to the market. During this stage, Coca-Cola was introduced as a patent medicine in the late 1800s. It was marketed as a tonic that could cure a variety of ailments, including headaches and fatigue.
The second stage of the Coca-Cola life cycle is the growth stage. This is the phase in which the product begins to gain widespread acceptance and sales begin to increase rapidly. During this stage, Coca-Cola became a popular soft drink and was sold in soda fountains and eventually in bottles. The company also began to expand internationally, establishing a presence in countries around the world.
The third stage of the Coca-Cola life cycle is the maturity stage. This is the phase in which the product has reached its peak in terms of sales and market share. During this stage, Coca-Cola has become one of the most well-known and widely consumed brands in the world. The company has continued to innovate and introduce new products to meet changing consumer preferences, such as Coca-Cola Zero and Diet Coke.
The fourth and final stage of the Coca-Cola life cycle is the decline stage. This is the phase in which the product begins to lose market share and sales start to decline. It is not clear if Coca-Cola has reached this stage, as it remains a popular and widely consumed product. However, the company has faced challenges in recent years due to changing consumer preferences towards healthier options and concerns about the environmental impact of single-use plastic bottles. In response, Coca-Cola has introduced alternatives such as recycled plastic bottles and plant-based packaging materials.
In conclusion, the Coca-Cola life cycle has followed a typical pattern of introduction, growth, maturity, and potentially decline. The company has adapted to changing consumer preferences and market conditions throughout its history and continues to innovate and introduce new products.
Case Study Of The Product Life Cycle Of Coca Cola Company
Products arrive at this stage when they reach a peak at the maturity phase and then begin a downward spiral to the bottom. Coca-Cola is committed to focusing on the needs of consumers, customers and franchise partners which promotes product innovation. The health food drinks market is divided into white beverages and brown beverages. As soon as the physical existence of our franchise is recognized in the market, then broader media will follow. The product life cycle is divided into four phases; these are product introduction, growth, maturity and decline. Harvard Business Review 0017-8012 , 61 3 , p. Coca-Cola is an organization that continuously seeks outside growth by partnering with businesses in key categories.
Life Cycle Analysis of Coca week childhealthpolicy.vumc.org
In 2003 both Coke and Pepsi had a solid presence in India and had each introduced a 300mL bottle. These beverages are known by majority of consumers, yet the normal individual is uninformed they are created by Coca-Cola. They provide interconnectedness in the system 's interpersonal networks. Industrial data was still scarce, however. The goal of managers is to maximize the life cycle of the product and its value and profitability at each stage. Candler began franchised bottling operations for Coca-Cola began to expand internationally. Coke to Cut 20% of Corporate Workers as It Battles Soda Slump.
The market is isolated into Cola items and non-cola items. Local store marketing is most effective, followed by printed ads. This maturity stage lasts longer than all other stages. Introduction stage begins with the launching of the product followed by growth where there is an increase in the market share. A quote from Pepsi CEO "The more successful they are, the sharper we have to be. Coca-Cola has the potential to see a massive upsurge in popularity growth via social media. .
Their products are offered all around the world. I will study about the market value of Coca Cola and how sustainable the Coca Cola Company is for the people. Coke Tweaks Its Business Model Again. Consumer Trends in Health and Wellness. Polyester is among the most commonly used presently, although the pure polyester processor has a disadvantage. So much of the analysis was based on publicly available data.
The goal is to give people the low and no-sugar drinks they want without having to give up the great tastes they know and love Moye, 2017. As of December, 2016, company employed approximately 100,300 employees, compared to 123,200 at the end of 2015. Magazine advertising and PR, together with in-store promotions and web based promotions: Promotion is the way use to market the product product or service to customers, stakeholders and the broader public and increased marketing to match the growth in seasonal demand that occurs during this period. Coca-Cola understands diversification and has used it advantageously, this allows them to continuously be a leader in the sparkling beverage industry. While Coca-Cola financials are trending downward, stakeholders and investors need to look beyond Coca-Cola declining revenues.
In US and Europe, Coke has reached maturity, whereas, in Asia and Africa there is still potential for the product and is still in the growth …show more content… The early majority adopt new ideas just before the other average members in a system. TCCC was criticized for its excessive use of water and the ever-growing problem of water shortage throughout the world. Coca-Cola Sued for Alleged Deceptive Marketing. Marketing Weekly News, p. Four Elements will work with you to understand your unique situation, challenges, and objectives, tailoring our services to your needs. Thus, the company either slowly kills the product or it may be revived again if the company feels that the product has good potential and had reached the decline stage because of a mistake in the marketing program.
In addition, India charges the company for its products containing dangerous unacceptable pesticide residues level. The early majority interact frequently with their peers, but seldom hold positions of opinion leadership in a system. The Coca-Cola brand it is the most recognizable and popular brand in the world Shively, 2014. Coca-Cola At a Glance: KO101 Video and Infographic. Soda Makers Coca-Cola, PepsiCo and Dr. Marketer Advising Coke, Microsoft Questions Ethics of Widespread Web Tracking.
The Coca-Cola Company, 2017. This diverse product portfolio creates significant operational diversification. Summary Of Coca Cola Market Segmentation 1025 Words 5 Pages Place of consumption: Coca Cola sections the market on the premise of the place of utilization of the refreshment. E-Commerce growth can negatively impact Coca-Cola performance as consumers move away from shopping at brick and mortar stores. Social Analysis and Factors Social factors that affect the sales of Coca Cola 's products include the following: 1. Life Cycle Assessment Environmental Life Cycle Assessment LCA is a tool that evaluates the environmental impacts of a product or process through all stages of its life, thereby helping businesses to make informed decisions about product or process improvement and optimization along the value chain. Noise-reducing components are formed of fibers.
In 2003 both Coke and Pepsi had a solid presence in India and had each introduced a 300mL bottle. Introduction 9 minutes Introduce the lesson: Greed And The Coca Cola Company Nathaniel Shoemaker English, 1020 Composition Professor, Brandi Homan 11 October 2014 Greed and the Coca-Cola Company Critical Framework. Case Analysis: Einstein Bross Bagels 1240 Words 5 Pages A combination of local media and local store marketing programs will be utilized at each location. Swot Analysis Of Soft Drinks 1671 Words 7 Pages ABOUT THE SOFT DRINK INDUSTRY: The term "soft drink" refers to all types of nonalcoholic, carbonated, sweetened, flavored beverages. There is a vast difference in terms of above given phases for example, in U. To meet their long-term goals, Coca-Cola effectively develops an assorted workforce and builds up the business culture that cultivates learning, advancement, and value creation every day. The markets where Coke is a dominant player are United States of America, Europe and Asia, Africa.
