Market penetration of coca cola. Coca Cola Market Penetration Case Study; PESTEL & SWOT Analysis 2022-10-08
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Coca-Cola is a well-known brand that has achieved significant market penetration around the world. Founded in 1886, the company has grown to become one of the largest beverage companies in the world, with a presence in more than 200 countries.
One of the key factors in Coca-Cola's market penetration is its strong brand recognition. The Coca-Cola brand is easily recognizable and has a strong emotional connection with consumers. The company has a long history of successful marketing campaigns that have helped to build brand awareness and loyalty among consumers.
Another factor contributing to Coca-Cola's market penetration is its extensive distribution network. The company has a global network of bottling partners and distributors, which allows it to reach a wide range of consumers in different parts of the world. In addition, Coca-Cola has a strong presence in the retail sector, with its products available in supermarkets, convenience stores, and other retail outlets.
Coca-Cola has also achieved market penetration through its diversified product portfolio. In addition to its flagship Coca-Cola brand, the company also offers a wide range of other beverages, including juices, sports drinks, teas, and waters. This allows Coca-Cola to appeal to a wide range of consumer preferences and needs.
In addition to its strong brand recognition, distribution network, and diversified product portfolio, Coca-Cola has also achieved market penetration through innovation and a focus on customer satisfaction. The company regularly introduces new products and packaging options, and it has a strong focus on customer service and meeting the changing needs of consumers.
Overall, Coca-Cola's market penetration is the result of a combination of factors, including strong brand recognition, an extensive distribution network, a diversified product portfolio, and a focus on innovation and customer satisfaction. These factors have helped Coca-Cola to become a dominant player in the global beverage market and to build a loyal customer base around the world.
Market penetration of coca cola Free Essays
These are studied because the amounts of sales of the product are greatly affected by the different promotions and the pricing of the product which in turn decide the market share of the product. The research does not cover a specific geographical location but intends to cover all the areas of the world because coke is a worldwide brand. SECONDARY DATA: Secondary data is already published data collected for some purposes other than confronting the researcher at a given point of time. Following factors Coca Cola kept in mind while determining the pricing strategy. More than 48% agreed that they would recommend it to a friend, with 28% strongly agreeing and 20% concurring that they would recommend it. It declares our purpose as a Company and serves as the standard against which we weigh our actions and decisions.
Because they have a strong competitor, they have to keep their prices in line to compete. The Indian population is the largest in the world today which provides so much of opportunity for the soft drink manufacturers. The consumption of coke in such countries will decrease because the policies may be aimed at reducing the imports so as to correct the balance of payments. In addition to the usual media television, radio, and newspaper , the company uses billboards and signage. They abstain from foods high in sugar and calories, therefore the coke consumed most by this age groups was the Diet Coke which is associated with the feminine characters.
Coke can use these analysis to study the CHAPTER 3: RESULTS AND DATA ANALYSIS The research was conducted to determine the market penetration of the product in the world. In other words, it measures the number of customers in the market that buys from a brand or product. Coca-Cola involvement in games and sports like the soccer World Cup and Olympic athletics has always been used to make it distinct and make it associated with the victors in sports. Would you recommend coke to a friend? Many businesses have been lost because they priced themselves out of the marketplace. The One other thing to consider is also the possibility of Political coups has also affected the business of coke in several countries, the brand has declined in penetration and sale in countries like Sudan where there is political unrest from coups.
Market Penetration Of Coca Cola Company [1430g3888g4j]
Home-Packs and Vending MachinesDuring the 1920s, the first "Home-Packs" were invented. The Coca-Cola Company NYSE: KO is an American multinational beverage corporation and manufacturer, retailer and marketer of nonalcoholic beverage concentrates and syrups, which is headquartered in Atlanta, Georgia. Targeting There are many factors to consider when choosing a target market. These do not compete in terms of pricing but in product differentiation Valuationacademy. A century later, The Coca-Cola Company has produced more than 10 billion gallons of syrup. The project also aims at understanding the appeal of the coke products to the consumers and allowing them give a reason why they cherish or dislike the brand and its products.
Coca Cola Market Penetration Case Study; PESTEL & SWOT Analysis
Health consciousness amongst people Difficulty in complying with different government regulations and norms in different countries Inflation, economic slowdown and instability 2. Lately there is a tending shift of the consumption of the product from the high sugar high calorie products to health drinks and real fruit cock tails. The leading beverage companies in India are also exporting various products especially tea and coffee to the international markets every year. It helped understand the state of the beverage market so that a perfect approach in developing technics for It was needful also to use the secondary sources of information for areas where respondents took long to respond, such could be used to estimate the general distribution of the statistical data and averages of various factors under investigation. Current customers are likely to purchase higher quantities of existing products or services 4.
How do you rate the behavior of salesmen during order taking and order delivery? When they do such good for the humanity in the areas of marketing and selling their goods and brands, the consumers certainly will use the brand more often. Weekly average sale of PET bottles In a sample of 100 outlets Table 4. It will be researched in terms of the marketing strategies adopted by the company and also the survival technic in the current markets. Once they are established, they move the prices back up to position themselves as a premium product. Four years later, the new bottle-blowing machine was in operation. Market penetration can also be a measure of one company'ssalesas a percentage of all sales for a product. Introduction 9 minutes Introduce the lesson: Premium Marketing Qualitative research Coca Cola external audit of coca cola.
On the other hand there are potential consumers who never used the product before in the same market, these also are targeted by the company so that they make more use of the make the currently have. For example, if there are 300 million people in a country and 65 million of those people have cell phones then the market penetration of cell phones would be approximately 22%. Other countries that had the same problem were Egypt in 2014, Turkey in 2016. Home-Packs and Vending Machines During the 1920s, the first "Home-Packs" were invented. Coca-Cola's strategies include stabilising prices, unveiling customised products to new markets and engaging in price discrimination. Bergman's apparatus allowed imitation mineral water to be produced in large amounts.
The "S" stands for segmenting, the "T" for targeting and the "P" for positioning. . Signature of the Guide Name and Address of the Guide:Name of Faculty: Prof. Before the pandemic, Starbucks has been known to aggressively increase its market share in existing locations with existing products, using the following market penetration strategies: Growing The Number Of Stores Starbucks has always been aggressive in expanding its presence in territories where they already have a footprint. The reason cited as will be discussed later is opting out for health drinks and others natural fruit juice due to health concerns. How is the demand for Coke products in your outlet? A great percentage of first time users were also enticed by the restaurant and café offers. The same is true when Starbucks started selling its branded coffee as capsules for home-use coffee machines like Nespresso and Dolce Gusto.