A plain folks pitch is a persuasive technique used in advertising and political campaigns that aims to create a sense of commonality and trust between the speaker and the audience by presenting the speaker as an ordinary person, just like the members of the audience. The goal of this technique is to make the audience feel that the speaker is someone they can relate to and trust, and that the message being presented is one that is grounded in the everyday experiences and concerns of ordinary people.
One of the key elements of a plain folks pitch is the use of language and imagery that is simple, straightforward, and unpretentious. This can involve using colloquial or regional language, or incorporating imagery and symbols that are familiar and resonant to the audience. For example, an advertisement for a car might feature a mechanic wearing a plain jumpsuit, standing in front of a car with a raised hood, and using plain, straightforward language to describe the features and benefits of the car. This imagery and language would be chosen to appeal to the audience by presenting the speaker as someone who is knowledgeable about cars, but also as someone who is down-to-earth and relatable.
Another key element of a plain folks pitch is the use of testimonials or endorsements from ordinary people. These can be real people who have used the product or service being advertised, or they can be actors playing the role of ordinary people. The goal is to present the message as one that is based on the real-world experiences of ordinary people, rather than on the opinions of experts or celebrities.
A plain folks pitch can be effective in certain situations because it helps to build trust and credibility with the audience. When people feel that the speaker is someone they can relate to and trust, they are more likely to be receptive to the message being presented. However, it is important for the speaker to be authentic and sincere in their use of this technique, as a dishonest or insincere approach can backfire and damage the speaker's credibility.
Overall, a plain folks pitch is a persuasive technique that can be effective in certain situations, but it is important to use it in an authentic and sincere way in order to build trust and credibility with the audience.
