Shanghai Tang is a luxury fashion brand that was founded in 1994 in Hong Kong. The brand is known for its modern, colorful, and culturally inspired designs, which have made it a popular choice among fashion-conscious consumers around the world. As a fashion brand, creativity is at the heart of Shanghai Tang's success, and it is essential for the company to effectively manage this creativity in order to continue to produce innovative and high-quality products.
One way that Shanghai Tang manages creativity is through its design process. The company employs a team of talented designers who are responsible for conceptualizing and creating new collections. These designers are given the freedom to experiment and explore different ideas, and they are encouraged to take risks and push the boundaries of traditional fashion design.
To support the creativity of its designers, Shanghai Tang also invests in research and development. The company regularly sends its designers on trips to different countries and cultures, where they can gather inspiration and learn about different design traditions. This helps the designers to bring fresh perspectives and ideas to their work, and it enables Shanghai Tang to produce collections that are truly unique and culturally relevant.
In addition to supporting the creativity of its designers, Shanghai Tang also works to foster a culture of creativity within the company as a whole. This includes encouraging open communication and collaboration among employees, and providing opportunities for employees to share their ideas and contribute to the company's creative direction. By creating a culture that values and supports creativity, Shanghai Tang is able to tap into the collective creative potential of its entire team, which helps to drive innovation and success.
Overall, Shanghai Tang's approach to managing creativity is centered on providing its designers with the resources and support they need to be successful, while also fostering a culture of creativity within the company. By doing so, Shanghai Tang is able to consistently produce high-quality, innovative fashion products that are admired by consumers around the world.
Managing Creativity at Shanghai Tang Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies
What are the Change Management Issues in Managing Creativity at Shanghai Tang, Chinese Version case study? Firms attracted to the longterm potential of this vast country must remember to pay sufficient attention to the basics of producing, distribution and marketing a successful product Country Commercial Guide 1998 , Marketing Strategies In the early 1980s when MNCs first came to China, many thought of China as a huge market with a homogeneous culture and felt standardized global marketing would be effective in capturing the opportunities and improving efficiency. It is better to start the introduction from any historical or social context. . Words: 310 - Pages: 2 Free Essay Shanghai Tang. Bright colors Final design needs to look Chinese Designers have their own creative ideas, but need to harness them and keep in mind the direction of the brand Qipao some design ers say that only a tight Shanghai Tang learned to avoid certain colors and fabrics that customers want Ordering process was challenge for retail buyers had to meet diverse, conflicting consumer demands Chinese and European customers like different things The Creative Departure Designers felt lost and disappointed Ooi was good at imagining things open minded and understanding designer played critical role in identifying theme and vision for each session and guiding designers toward that vision Needed someone who was successful in the international fashion arena Le Masne considered taking on the role himself he had no background in fashion design could not draw or sketch o He was more of a business person o Risk of overstretching Marketing director was also leaving le Masne stepped in to lead the marketing department Looking Ahead Back to the taxi scene radio said mainland Chinese market became increasingly important for luxury products Key competitor showcased highly creative collection that attracted media attention Arrived at his destination Shanghai Tang retail outlet in Shanghai find out how customers were reacting to his latest collection. Or could he take on the role of the creative director himself? Once done it is time to hit the attach button.
Managing Creativity Of Shanghai Tang Case Study Solution and Analysis of Harvard Case Studies
Submitted By alexwlyeung Words 1467 Pages 6 Innovation and creativity are one of the key successful elements in the recent rapid changed environment, and in fact innovation and creativity are changing our world. Did Shanghai Tang need to hire a new creative director at this uncertain economic time? Positioning is no doubt a critical business strategy. Step 3 - Managing Creativity at Shanghai Tang Case Study Analysis Once you are comfortable with the details and objective of the business case study proceed forward to put some details into the analysis template. In this paper, the cultural effects on the differences of hotel management styles in China and Western countries are discussed specifically from humanity cognition, way of thinking, sense of hierarchy and innovation consciousness points of view, etc. However, when more than one few companies uses the same resources and provide competitive parity are also known as rare resources. Among which are inefficiencies of - Chaebol system of management, possible clash of its cargo business with its own shipping company, limited focus on the domestic market and growing competition from LCCs. According to Roy Y.
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These five forces includes three forces from horizontal competition and two forces from vertical competition. He Guangwen at heguangwen sina. However, its designers blamed that this Shanghai Tang DNA constrained their creativity in various areas, including the brand consideration, sales considerations and production cost consideration, etc. In addition, Ie Masne had to grapple with balancing the perennial tensions between business imperatives and the creative aspirations of his designers. Other reasons for retail boom are: Exposure to international trends; Technology; Fluidity; Increasing Middle class consumption growth.
